Author: Kevin Ford
Publisher: John Wiley & Sons
ISBN: 0470014385
Category : Business & Economics
Languages : en
Pages : 168
Book Description
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it.
Brands Laid Bare
Brands Laid Bare
Author: Kevin Ford
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 158
Book Description
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 158
Book Description
Laid Bare
Author: Lauren Dane
Publisher: Penguin
ISBN: 1101108959
Category : Fiction
Languages : en
Pages : 263
Book Description
It’s been ten years since clean-cut, sexy-as-hell police officer Todd Keenan had a white-hot fling with wild, uninhibited rocker Erin Brown. What happened between them got under his skin—even if love wasn’t in the cards just yet… Now that they’re back together, picking up where they left off is tough in light of Erin’s troubled past. As Todd earns her trust, their relationship takes an unexpected turn. Todd’s best friend, Ben, comes to play, arousing their deepest fantasies. The passion they share transforms Erin, but it may not be enough to face the evil she thought she had left behind.
Publisher: Penguin
ISBN: 1101108959
Category : Fiction
Languages : en
Pages : 263
Book Description
It’s been ten years since clean-cut, sexy-as-hell police officer Todd Keenan had a white-hot fling with wild, uninhibited rocker Erin Brown. What happened between them got under his skin—even if love wasn’t in the cards just yet… Now that they’re back together, picking up where they left off is tough in light of Erin’s troubled past. As Todd earns her trust, their relationship takes an unexpected turn. Todd’s best friend, Ben, comes to play, arousing their deepest fantasies. The passion they share transforms Erin, but it may not be enough to face the evil she thought she had left behind.
Laid Bare: What the Business Leader Learnt From the Stripper
Author: Paulina Tenner
Publisher: John Hunt Publishing
ISBN: 1789045800
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Paulina Tenner presents a unique perspective on emergent social change in the world of work, and a method to achieve a balance of wholeness and profitability in a commercial organisation. As the #metoo movement has swept over the globe, it’s time to begin a discussion of how feminine and masculine principles can be integrated together safely, in organisations of all kinds, and in commercial organisations in particular. This books begins that conversation.
Publisher: John Hunt Publishing
ISBN: 1789045800
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Paulina Tenner presents a unique perspective on emergent social change in the world of work, and a method to achieve a balance of wholeness and profitability in a commercial organisation. As the #metoo movement has swept over the globe, it’s time to begin a discussion of how feminine and masculine principles can be integrated together safely, in organisations of all kinds, and in commercial organisations in particular. This books begins that conversation.
Business Stripped Bare
Author: Richard Branson
Publisher: Penguin
ISBN: 1101513926
Category : Business & Economics
Languages : en
Pages : 323
Book Description
"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Publisher: Penguin
ISBN: 1101513926
Category : Business & Economics
Languages : en
Pages : 323
Book Description
"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Private Equity Laid Bare
Author: Ludovic Phalippou
Publisher:
ISBN:
Category :
Languages : en
Pages : 302
Book Description
This is version 2.6 (Warning: Audiobook is following the first edition)! Designed for an MBA course on private equity, this textbook aims to familiarize any reader with the jargon and mechanics of private markets using simplified examples, real-life situations and results from thorough academic studies. The intention is to have a book that can be read more like a novel than like a regular textbook. In order to have long-lasting impact on readers, I believe in making things as simple as possible, boiling everything down to the essence, going straight to the point, and, most importantly, writing in an informal and hopefully entertaining way. The objective is for the reader to open this book with anticipation of having a good educational time.
Publisher:
ISBN:
Category :
Languages : en
Pages : 302
Book Description
This is version 2.6 (Warning: Audiobook is following the first edition)! Designed for an MBA course on private equity, this textbook aims to familiarize any reader with the jargon and mechanics of private markets using simplified examples, real-life situations and results from thorough academic studies. The intention is to have a book that can be read more like a novel than like a regular textbook. In order to have long-lasting impact on readers, I believe in making things as simple as possible, boiling everything down to the essence, going straight to the point, and, most importantly, writing in an informal and hopefully entertaining way. The objective is for the reader to open this book with anticipation of having a good educational time.
Business Laid Bare
Author: David J Gibbs
Publisher: i2i Publishing
ISBN: 191673216X
Category : Business & Economics
Languages : en
Pages : 270
Book Description
David J Gibbs has been working for many years in a variety of interesting organisations. These range from the electronics industry to finance and investment banking. His experiences have provided a full appreciation and understanding of how businesses have changed and evolved over the past decades. He emphasizes how important it is to recognise increased trends in outsourcing, advances in technology and ecommerce, management and workforce changes, customer expectations, trends in the UK economy and global market expectations, among many others. In addition to the above and impacting the majority of business entities, criminal behavior and cyber crime is growing with intensity and the impact of these risks should not be underestimated. Businesses should therefore ensure that they have the necessary preventative and monitoring measures in place to mitigate these risks. The purpose of this book is to provide the reader with a comprehensive overview of the key aspects and component parts to consider regarding effective business operations, governance and the protection of company and client assets. It is hoped that every level of reader within the business community from CEO to first level management, college /university students and members of the public, will use this book as a source of reference and that they will find the advice and guidelines informative and helpful. Happy Reading!
Publisher: i2i Publishing
ISBN: 191673216X
Category : Business & Economics
Languages : en
Pages : 270
Book Description
David J Gibbs has been working for many years in a variety of interesting organisations. These range from the electronics industry to finance and investment banking. His experiences have provided a full appreciation and understanding of how businesses have changed and evolved over the past decades. He emphasizes how important it is to recognise increased trends in outsourcing, advances in technology and ecommerce, management and workforce changes, customer expectations, trends in the UK economy and global market expectations, among many others. In addition to the above and impacting the majority of business entities, criminal behavior and cyber crime is growing with intensity and the impact of these risks should not be underestimated. Businesses should therefore ensure that they have the necessary preventative and monitoring measures in place to mitigate these risks. The purpose of this book is to provide the reader with a comprehensive overview of the key aspects and component parts to consider regarding effective business operations, governance and the protection of company and client assets. It is hoped that every level of reader within the business community from CEO to first level management, college /university students and members of the public, will use this book as a source of reference and that they will find the advice and guidelines informative and helpful. Happy Reading!
Marketing Stripped Bare
Author: Patrick Forsyth
Publisher: Kogan Page Publishers
ISBN: 9780749439972
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Publisher: Kogan Page Publishers
ISBN: 9780749439972
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Brand Equity Planning with Structuralist Rhetorical Semiotics
Author: Rossolatos, George
Publisher: kassel university press GmbH
ISBN: 3862197069
Category : Political Science
Languages : en
Pages : 897
Book Description
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Publisher: kassel university press GmbH
ISBN: 3862197069
Category : Political Science
Languages : en
Pages : 897
Book Description
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Laid Bare
Author: Tom Judson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781466481961
Category :
Languages : en
Pages : 180
Book Description
What's it like turning a trick at a luxury hotel in midtown Manhattan? How are hay bales made on a small family farm? Why isn't there a porn stars' union? Have you ever been busted for drugs in Oklahoma? How do you make a Negroni cocktail? What is the technical name for candy corn? And how much will a tin of SPAM set you back when you're visiting the Caribbean? And what could these things possibly have in common? They're just some of the subjects covered by Tom Judson in this collection of essays. Fans of Gus Mattox (Tom's stage persona while working in gay porn) were the first to encounter the surprisingly tender tone of Tom's writing through posts on his blog, "Gus's Soapbox." Soon he began writing under his own name for magazines and newspapers around the globe, bringing the unique perspective and insight of someone who has seen life up close from perspectives most of us can only imagine. This volume contains the essays most frequently requested by his readers. "What a pleasure to have Tom Judson's delightfully insightful, funny and wise book of essays at one's fingertips. He was the Gypsy Rose Lee of Porn, but now he's 'Tom Judson, Author' and just as delicious." --Charles Busch, author of Vampire Lesbians of Sodom
Publisher: Createspace Independent Publishing Platform
ISBN: 9781466481961
Category :
Languages : en
Pages : 180
Book Description
What's it like turning a trick at a luxury hotel in midtown Manhattan? How are hay bales made on a small family farm? Why isn't there a porn stars' union? Have you ever been busted for drugs in Oklahoma? How do you make a Negroni cocktail? What is the technical name for candy corn? And how much will a tin of SPAM set you back when you're visiting the Caribbean? And what could these things possibly have in common? They're just some of the subjects covered by Tom Judson in this collection of essays. Fans of Gus Mattox (Tom's stage persona while working in gay porn) were the first to encounter the surprisingly tender tone of Tom's writing through posts on his blog, "Gus's Soapbox." Soon he began writing under his own name for magazines and newspapers around the globe, bringing the unique perspective and insight of someone who has seen life up close from perspectives most of us can only imagine. This volume contains the essays most frequently requested by his readers. "What a pleasure to have Tom Judson's delightfully insightful, funny and wise book of essays at one's fingertips. He was the Gypsy Rose Lee of Porn, but now he's 'Tom Judson, Author' and just as delicious." --Charles Busch, author of Vampire Lesbians of Sodom