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Author: World Intellectual Property Organization Publisher: WIPO ISBN: Category : Law Languages : en Pages : 78
Book Description
The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.
Author: World Intellectual Property Organization Publisher: WIPO ISBN: Category : Law Languages : en Pages : 78
Book Description
The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.
Author: World Intellectual Property Organization Publisher: WIPO ISBN: Category : Law Languages : en Pages : 74
Book Description
Today’s production processes are fragmented across countries and industries. Intangibles play an important role, but their measurement is elusive. This paper proposes a new empirical framework to measure factor incomes in production that spans industries and countries.
Author: World Intellectual Property Organization Publisher: WIPO ISBN: Category : Law Languages : en Pages : 79
Book Description
The paper describes: a) the coffee industry and its GVC structure; b) the role that intangible assets play in value creation from both the supply and demand perspective; and c) the current and potential role of intellectual property tools in creating and retaining value, as well as providing economic upgrade options.
Author: Ernest Miguelez Publisher: WIPO ISBN: Category : Law Languages : en Pages : 33
Book Description
This paper has two objectives. First, it describes a new database mapping migratory patterns of inventors, extracted from information included in patent applications filed under the Patent Cooperation Treaty. It explains in detail the information contained in the database and discusses the usefulness and reliability of the underlying data. Second, the paper provides a descriptive overview of inventor migration patterns, based on the information contained in the newly constructed database.
Author: World Intellectual Property Organization Publisher: WIPO ISBN: Category : Law Languages : en Pages : 56
Book Description
This report uses data on individual smart phones as well as industry data to identify which smartphone firms capture the most value. It finds that Apple captures most of the industry profits, thanks to its high prices, large profit margins and the volume of iPhone sales worldwide. Apple’s success is explained as a result of its ability to develop its own intellectual property (IP) and take advantage of IP created by suppliers through a strategy of selling only a few models at high prices compared to competitors.
Author: World Intellectual Property Organization Publisher: WIPO ISBN: 9280524119 Category : Law Languages : en Pages : 141
Book Description
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Author: Cuntz, Alexander Publisher: WIPO ISBN: Category : Law Languages : en Pages : 53
Book Description
When copyrighted comic characters are also protected under trademark laws, intellectual property (IP) rights can be overlapping. Arguably, registering a trademark can increase transaction costs for cross-media uses of characters, or it can help advertise across multiple sales channels. In an application to book, movie and video game publishing industries, we thus ask how creative reuse (innovation in uses) is affected in situations of overlapping rights, and whether ‘fuzzy boundaries’ of right frameworks are in fact enhancing or decreasing content sales.
Author: Martin Kellermann Publisher: World Bank Publications ISBN: 1464813728 Category : Business & Economics Languages : en Pages : 275
Book Description
In a modern world with rapidly growing international trade, countries compete less based on the availability of natural resources, geographical advantages, and lower labor costs and more on factors related to firms' ability to enter and compete in new markets. One such factor is the ability to demonstrate the quality and safety of goods and services expected by consumers and confirm compliance with international standards. To assure such compliance, a sound quality infrastructure (QI) ecosystem is essential. Jointly developed by the World Bank Group and the National Metrology Institute of Germany, this guide is designed to help development partners and governments analyze a country's quality infrastructure ecosystems and provide recommendations to design and implement reforms and enhance the capacity of their QI institutions.
Author: World Intellectual Property Organization Publisher: WIPO ISBN: Category : Law Languages : en Pages : 25
Book Description
There is a growing interest in broadening the measurement scope of innovation and considering “creative” activities, meaning that the usual indicators of innovation satisfy neither scholars nor policy makers. Conceptually, there is not much difference between innovative and creative activity: but to what extent are current measures that capture innovation relevant for creativity? Can the new measures for creativity benefit from the experience accumulated through R&D and innovation? Our article provides insights and lessons learned from using measures of innovative activities for scholars who are interested in capturing creative activities. We underscore the difficulties faced when measuring innovation and draw some parallels of these difficulties with the efforts undertaken to measure creativity.
Author: Markus Simeth Publisher: WIPO ISBN: Category : Law Languages : en Pages : 26
Book Description
This paper explores the motivations of firms that disclose research outcomes in a scientific format. Besides considering an internal firm dimension, the authors focus particularly on knowledge sourcing from academic institutions and the appropriability regime using a cost-benefit framework. The analysis provides evidence that the access to important scientific knowledge imposes the adoption of academic disclosure principles, whereas the mere existence of collaborative links with academic institutions is not a strong predictor. Furthermore, the results suggest that overall industry conditions are influential in shaping the cost-benefit rationale of firms with respect to scientific disclosure.
Author: World Intellectual Property Organization
Author: World Intellectual Property Organization
Author: World Intellectual Property Organization
Author: World Intellectual Property Organization
Author: Ernest Miguelez
Author: World Intellectual Property Organization
Author: World Intellectual Property Organization
Author: Cuntz, Alexander
Author: Martin Kellermann
Author: World Intellectual Property Organization
Author: Markus Simeth