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Author: Bernhard Schroeder Publisher: Createspace Independent Publishing Platform ISBN: 9781976364440 Category : Branding (Marketing) Languages : en Pages : 188
Book Description
Brands and Bulls**t. Excel at the Former and Avoid the Latter A Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Author) Brands and Bulls**t is the first branding book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful "feeling" in a customer's "mind and gut" that they feel there is no substitute for your product or service. Brands and Bulls**t. Excel at the Former and Avoid the Latter strips away the mystery of branding and gives you a branding primer necessary for every digital marketer or entrepreneur. This new branding book offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career. In an enlightening two-hour read you'll learn: -Understand what branding in a digital world really means -Learn how to create a powerful brand that creates a customer "feeling" -How to quickly create a brand plan with the BrandPlanr(R) -Create specific brand strategies that really work in the marketplace -Review ten possible brand strategies and understand their potential -Understand how positioning and category ladders work and why -To utilize tools like brand decision trees to simplify complex brand choices -Create a branding strategy for a client or company that targets a blue ocean A powerful new marketing book on branding written for today's digital marketers and entrepreneurs. It's about time. Digital marketers have all the online tools ever imagined to create marketing campaigns for their brands. But they lack the branding knowledge to excel as brand experts. Brands and Bulls**t. Excel at the Former and Avoid the Latter was written specifically for digital marketers to give you the branding tools and insights you deserve. Insights learned from working with the best brand experts in the world. Now they are being shared with you.
Author: Bernhard Schroeder Publisher: Createspace Independent Publishing Platform ISBN: 9781976364440 Category : Branding (Marketing) Languages : en Pages : 188
Book Description
Brands and Bulls**t. Excel at the Former and Avoid the Latter A Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Author) Brands and Bulls**t is the first branding book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful "feeling" in a customer's "mind and gut" that they feel there is no substitute for your product or service. Brands and Bulls**t. Excel at the Former and Avoid the Latter strips away the mystery of branding and gives you a branding primer necessary for every digital marketer or entrepreneur. This new branding book offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career. In an enlightening two-hour read you'll learn: -Understand what branding in a digital world really means -Learn how to create a powerful brand that creates a customer "feeling" -How to quickly create a brand plan with the BrandPlanr(R) -Create specific brand strategies that really work in the marketplace -Review ten possible brand strategies and understand their potential -Understand how positioning and category ladders work and why -To utilize tools like brand decision trees to simplify complex brand choices -Create a branding strategy for a client or company that targets a blue ocean A powerful new marketing book on branding written for today's digital marketers and entrepreneurs. It's about time. Digital marketers have all the online tools ever imagined to create marketing campaigns for their brands. But they lack the branding knowledge to excel as brand experts. Brands and Bulls**t. Excel at the Former and Avoid the Latter was written specifically for digital marketers to give you the branding tools and insights you deserve. Insights learned from working with the best brand experts in the world. Now they are being shared with you.
Author: Allen P. Adamson Publisher: Palgrave Macmillan ISBN: 1403984905 Category : Business & Economics Languages : en Pages : 257
Book Description
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
Author: Ryder Carroll Publisher: Fourth Estate ISBN: 9780008261375 Category : Appointment books Languages : en Pages : 310
Book Description
The system combines elements of a wishlist, a to-do list, and a diary. It makes it easy to get thoughts out of your head and onto paper, to see them clearly and decide what to do about them
Author: Kendra Adachi Publisher: WaterBrook ISBN: 0525653910 Category : Psychology Languages : en Pages : 242
Book Description
Be productive without sacrificing peace of mind using Lazy Genius principles that help you focus on what really matters and let go of what doesn't. If you need a comprehensive strategy for a meaningful life but are tired of reading stacks of self-help books, here is an easy way that actually works. No more cobbling together life hacks and productivity strategies from dozens of authors and still feeling tired. The struggle is real, but it doesn't have to be in charge. With wisdom and wit, the host of The Lazy Genius Podcast, Kendra Adachi, shows you that it's not about doing more or doing less; it's about doing what matters to you. In this book, she offers fourteen principles that are both practical and purposeful, like a Swiss army knife for how to be a person. Use them in combination to "lazy genius" anything, from laundry and meal plans to making friends and napping without guilt. It's possible to be soulful and efficient at the same time, and this book is the blueprint. The Lazy Genius Way isn't a new list of things to do; it's a new way to see. Skip the rules about getting up at 5 a.m. and drinking more water. Let's just figure out how to be a good person who can get stuff done without turning into The Hulk. These Lazy Genius principles--such as Decide Once, Start Small, Ask the Magic Question, and more--offer a better way to approach your time, relationships, and piles of mail, no matter your personality or life stage. Be who you already are, just with a better set of tools.
Author: Chris Grams Publisher: Que Publishing ISBN: 0789748029 Category : Business & Economics Languages : en Pages : 299
Book Description
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.
Author: Avi Santo Publisher: University of Texas Press ISBN: 1477303979 Category : Performing Arts Languages : en Pages : 332
Book Description
Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger’s eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters’ reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger’s decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field’s development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.
Author: Harry G. Frankfurt Publisher: Princeton University Press ISBN: 1400826535 Category : Philosophy Languages : en Pages : 80
Book Description
#1 New York Times bestseller Featured on The Daily Show and 60 Minutes The acclaimed book that illuminates our world and its politics by revealing why bullshit is more dangerous than lying One of the most prominent features of our world is that there is so much bullshit. Yet we have no clear understanding of what bullshit is, how it’s distinct from lying, what functions it serves, and what it means. In his acclaimed bestseller On Bullshit, Harry Frankfurt, who was one of the world’s most influential moral philosophers, explores this important subject, which has become a central problem of politics and our world. With his characteristic combination of philosophical acuity, psychological insight, and wry humor, Frankfurt argues that bullshitters misrepresent themselves to their audience not as liars do, that is, by deliberately making false claims about what is true. Rather, bullshitters seek to convey a certain impression of themselves without being concerned about whether anything at all is true. They quietly change the rules governing their end of the conversation so that claims about truth and falsity are irrelevant. Although bullshit can take many innocent forms, excessive indulgence in it can eventually undermine the bullshitter’s capacity to tell the truth in a way that lying does not. Liars at least acknowledge that the truth matters. Because of this, bullshit is a greater enemy of the truth than lies are. Remarkably prescient and insightful, On Bullshit is a small book that explains a great deal about our time.
Author: Alesia Vanrossum Publisher: Independently Published ISBN: Category : Languages : en Pages : 100
Book Description
Today, technology brings us closer together as people. However, as marketers, we have to look at new technologies not as solutions, but as tools for driving conversation. We need to be more focused on personal connection and on using technology to build and nurture relationships. In this book, you will discover: Introduction: When Brands Are Broken Chapter 1: Redefining Your Brand Chapter 2: Consistency Chapter 3: Clarity Chapter 4: Collaboration Chapter 5: Context And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Author: Cynthia Voigt Publisher: Simon and Schuster ISBN: 1442489162 Category : Young Adult Fiction Languages : en Pages : 229
Book Description
You can run from something, or toward something—but can you do both at the same time? Book four in the Newbery-winning cycle from Cynthia Voigt. Bullet Tillerman runs. He runs to escape the criticism of his harsh, unforgiving father. He runs to numb the pain of his mother’s inability to express her love. He is the star of the school track team, but he isn’t a team man and doesn’t want to be. Bullet runs for himself. So Bullet doesn’t understand why he’s been asked to train a new team member, and he’s not looking forward to the task. But in coaching Tamer Shipp, Bullet learns some things about himself—who he is, and who he can perhaps become.
Author: David Graeber Publisher: Simon & Schuster ISBN: 1501143336 Category : Business & Economics Languages : en Pages : 368
Book Description
From bestselling writer David Graeber—“a master of opening up thought and stimulating debate” (Slate)—a powerful argument against the rise of meaningless, unfulfilling jobs…and their consequences. Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer. There are hordes of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs. Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).
Author: Bernhard Schroeder
Author: Bernhard Schroeder
Author: Allen P. Adamson
Author: Ryder Carroll
Author: Kendra Adachi
Author: Chris Grams
Author: Avi Santo
Author: Harry G. Frankfurt
Author: Alesia Vanrossum
Author: Cynthia Voigt
Author: David Graeber