Branding Humanity PDF Download

Author: Amal Hassan Fadlalla
Publisher: Stanford University Press
ISBN: 1503607275
Category : Social Science
Languages : en
Pages : 429

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Book Description
The Save Darfur movement gained an international following, garnering widespread international attention to this remote Sudanese territory. Celebrities and other notable public figures participated in human rights campaigns to combat violence in the region. But how do local activists and those throughout the Sudanese diaspora in the United States situate their own notions of rights, nationalism, and identity? Based on interviews with Sudanese social actors, activists, and their allies in the United States, the Sudan, and online, Branding Humanity traces the global story of violence and the remaking of Sudanese identities. Amal Hassan Fadlalla examines how activists contest, reshape, and reclaim the stories of violence emerging from the Sudan and their identities as migrants. Fadlalla charts the clash and friction of the master-narratives and counter-narratives circulated and mobilized by competing social and political actors negotiating social exclusion and inclusion through their own identity politics and predicament of exile. In exploring the varied and individual experiences of Sudanese activists and allies, Branding Humanity helps us see beyond the oft-monolithic international branding of conflict. Fadlalla asks readers to consider how national and transnational debates about violence circulate, shape, and re-territorialize ethnic identities, disrupt meanings of national belonging, and rearticulate notions of solidarity and global affiliations.

Author: Amal Hassan Fadlalla
Publisher: Stanford Studies in Human Rights
ISBN: 9781503607262
Category : Civil war
Languages : en
Pages : 287

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Book Description
Introduction : violence narratives and the cultural politics of identity -- Performing humanity : suffering and the making of global citizens -- Humanitarian publics : celebrities, solidarities, and students -- Diaspora as counter response : citizenship rights and the suffering of ghurba -- Contested borders of inhumanity : refuge and the production and circulation of violence narratives -- Routing humanitarian visibilities : rights and dissent on the eve of Sudan's secession -- Conclusion : borders, bodies, and funerals

Author: Chris Malone
Publisher: John Wiley & Sons
ISBN: 1118611314
Category : Business & Economics
Languages : en
Pages : 211

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Book Description
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Author: Orie Berezan
Publisher: Cambridge Scholars Publishing
ISBN: 1527521796
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely “marketing to consumers as…” (1) “mindful, happy and social”, (2) “intersectional, diverse, and inclusive”, (3) “information seekers”, and (4) “social change agents”. Consisting of fifteen chapters written by leading scholars in marketing, specific topics considered here include mindfulness, happiness, loneliness, sex and gender in advertising, privacy, skin lightening, information overload, health and technology, mitigating extremism, charitable behavior, and corporate social responsibility, among others.

Author: Phil Bedford
Publisher: Notion Press
ISBN: 1638735948
Category : Business & Economics
Languages : en
Pages : 112

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Book Description
I don’t claim to be a branding expert. I don’t build brands for a living and I haven’t spent years learning about logo design and color psychology. However, I do know a great deal about business development. From my experiences with various growing companies, I’ve discovered that many small business owners struggle to grasp the full value of branding. They hear about the concept and assume they need a name and logo for their business – but they don’t see what branding is truly about. Even if you know what a brand is, you may not know how to separate your personal brand from your business identity, or what the difference is between the two. Branding Shmanding offers a way to demystify branding once and for all, so you can leverage the true benefits of the brand for your future.

Author: Kenneth Pratt
Publisher: episode publishers
ISBN: 9789059730052
Category : Art, Modern
Languages : en
Pages : 44

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Book Description
Human Branding is visible in the works of a number of contemporary artists. These artists are largely not part of a group nor always collaborate. However they share Human Branding. They share a process by which they make work in which figurative human(oid) forms are used in a logo-istic way. A way of rapidly communicating complex information to us in the same way that many other logos or trademarks might. Whether Human Branding is new or is becoming more prevalent in the 'high' visual arts remains open to debate. Its place in street and club culture, however, already verges on orthodoxy.Human Branding is visible in the works of a number of contemporary artists. These artists are largely not part of a group nor always collaborate. However they share Human Branding. They share a process by which they make work in which figurative human(oid) forms are used in a logo-istic way. A way of rapidly communicating complex information to us in the same way that many other logos or trademarks might. Whether Human Branding is new or is becoming more prevalent in the 'high' visual arts remains open to debate.

Author: Mark W. Schaefer
Publisher:
ISBN: 9780578419862
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results

Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1119668549
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Author: Nela Dunato
Publisher:
ISBN: 9789534817117
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Author: Elizabeth DePoy
Publisher: Routledge
ISBN: 1136203087
Category : Social Science
Languages : en
Pages : 304

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Book Description
Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label their worth and value, design and branding can wield immense but currently unharnessed powers of social change. Groups designed as devalued can be undesigned, redesigned and rebranded to seamlessly and equivalently participate in community, work and civic life. This innovative book argues that disability as a concept and category is created, reified, and segregated through current design and branding that begs for creative change. Transcending models of disability that locate it either as an embodied medical condition or as a socially constructed entity, this book challenges the very existence and usefulness of the category itself. Proposing and illustrating creative and responsible design, DePoy and Gilson include thinking and action strategies that are useful and potent for "undesigning", redesigning, and rebranding to meet the full range of human needs and to enhance full participation in local through global communities. Divided into two parts, the first section presents a critical examination of disability as a designed and branded phenomenon, exploring what exactly is being designed and branded and how. The second part investigates the redesign of disability and provides principles for redesign and rebranding illustrated with examples from high-tech to place-based sustainable strategies. The book provides a unique and contemporary framework for thinking about disability as well as providing relevant design and branding guidance to designers and engineers interested in embodiment issues.