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Author: Susie Khamis Publisher: Routledge ISBN: 0429626959 Category : Social Science Languages : en Pages : 157
Book Description
Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.
Author: Susie Khamis Publisher: Routledge ISBN: 0429626959 Category : Social Science Languages : en Pages : 157
Book Description
Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.
Author: Emily Talen Publisher: Routledge ISBN: 1136411445 Category : Architecture Languages : en Pages : 245
Book Description
The city is more than just a sum of its buildings; it is the sum of its communities. The most successful urban communities are very often those that are the most diverse – in terms of income, age, family structure and ethnicity – and yet poor urban design and planning can stifle the very diversity that makes communities successful. Just as poor urban design can lead to sterile monoculture, successful planning can support the conditions needed for diverse communities. Emily Talen explores the linkage between urban forms and social diversity, and how one impacts the other. Learning the lessons from past successes and failures, and building from detailed case studies of different neighborhoods, Design for Diversity provides urban designers and architects with design strategies and tools to ensure that their work sustains and nurtures social diversity.
Author: Thomas Rudolph Publisher: Springer Science & Business Media ISBN: 3834969761 Category : Business & Economics Languages : en Pages : 268
Book Description
This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Author: Shalini Shankar Publisher: Duke University Press ISBN: 0822375613 Category : Social Science Languages : en Pages : 199
Book Description
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Author: Idea Publisher: WW Norton ISBN: 9780393733167 Category : Architecture Languages : en Pages : 0
Book Description
An invaluable resource for designing communities that accommodate social diversity and provide equitable opportunities for all residents. Inclusive Housing focuses on housing that provides access to people with disabilities while benefiting all residents and that incorporates inclusive design practices into neighborhood and housing designs without compromising other important design goals. Emphasizing urban patterns of neighborhood development, the practices outlined here are useful for application to all kinds of housing in all types of neighborhoods. The book addresses trends that have widespread significance in the residential construction market and demonstrates that accessible housing design is compatible with the goals of developing livable and healthy neighborhoods, reducing urban sprawl, reducing reliance on fossil fuels, and ensuring that the benefits of thoughtful urban design are equitably distributed. Inclusive Housing recognizes that to achieve the goals of urbanism, we must consider the total picture. The house must fit on the lot; the lot must fit in the block; and the block must fit with the character of the neighborhood. Its context-sensitive approach uses examples that cover a wide range of housing types, styles, and development densities. Rather than present stock solutions that ignore the context of real projects and design goals, it explores how accessibility can be achieved in different types of neighborhoods and housing forms, all with the goal of achieving high-quality urban places.
Author: Rachele Kanigel Publisher: John Wiley & Sons ISBN: 1119055245 Category : Language Arts & Disciplines Languages : en Pages : 424
Book Description
New diversity style guide helps journalists write with authority and accuracy about a complex, multicultural world A companion to the online resource of the same name, The Diversity Style Guide raises the consciousness of journalists who strive to be accurate. Based on studies, news reports and style guides, as well as interviews with more than 50 journalists and experts, it offers the best, most up-to-date advice on writing about underrepresented and often misrepresented groups. Addressing such thorny questions as whether the words Black and White should be capitalized when referring to race and which pronouns to use for people who don't identify as male or female, the book helps readers navigate the minefield of names, terms, labels and colloquialisms that come with living in a diverse society. The Diversity Style Guide comes in two parts. Part One offers enlightening chapters on Why is Diversity So Important; Implicit Bias; Black Americans; Native People; Hispanics and Latinos; Asian Americans and Pacific Islanders; Arab Americans and Muslim Americans; Immigrants and Immigration; Gender Identity and Sexual Orientation; People with Disabilities; Gender Equality in the News Media; Mental Illness, Substance Abuse and Suicide; and Diversity and Inclusion in a Changing Industry. Part Two includes Diversity and Inclusion Activities and an A-Z Guide with more than 500 terms. This guide: Helps journalists, journalism students, and other media writers better understand the context behind hot-button words so they can report with confidence and sensitivity Explores the subtle and not-so-subtle ways that certain words can alienate a source or infuriate a reader Provides writers with an understanding that diversity in journalism is about accuracy and truth, not "political correctness." Brings together guidance from more than 20 organizations and style guides into a single handy reference book The Diversity Style Guide is first and foremost a guide for journalists, but it is also an important resource for journalism and writing instructors, as well as other media professionals. In addition, it will appeal to those in other fields looking to make informed choices in their word usage and their personal interactions.
Author: Deborah Brenner Publisher: Turner Publishing Company ISBN: 0470097906 Category : Cooking Languages : en Pages : 286
Book Description
This book takes you on a very different journey to wine country, inviting you to enjoy the remarkable stories of twenty dynamic women in the world of wine. These women share their lives, wine tips, pairings, and most important, enthusiasm for wine while imparting their rich life lessons and wine expertise—a wonderful way to share your love for wine with the enterprising women who help bring it to your table.
Author: Professor C P Rao Publisher: Gower Publishing, Ltd. ISBN: 1409459829 Category : Business & Economics Languages : en Pages : 464
Book Description
As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
Author: Jerome D. Williams Publisher: Psychology Press ISBN: 1135617554 Category : Business & Economics Languages : en Pages : 483
Book Description
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
Author: Melissa Davis Publisher: AVA Publishing ISBN: 2940373981 Category : Business & Economics Languages : en Pages : 187
Book Description
and emergent markets. The book's friendly, informative style ensures that it will always be a useful and relevant companion for the branding student." --Book Jacket.
Author: Susie Khamis
Author: Susie Khamis
Author: Emily Talen
Author: Thomas Rudolph
Author: Shalini Shankar
Author: Idea
Author: Rachele Kanigel
Author: Deborah Brenner
Author: Professor C P Rao
Author: Jerome D. Williams
Author: Melissa Davis