Branding and Sustainable Competitive Advantage PDF Download

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Branding and Sustainable Competitive Advantage

Branding and Sustainable Competitive Advantage PDF Author: Avinash Kapoor
Publisher:
ISBN: 9781613501719
Category : Brand name products
Languages : en
Pages : 0

Book Description
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
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