Brand Comparison Audi, Volkswagen, Volvo PDF Download

Author: Jan Heyn
Publisher: GRIN Verlag
ISBN: 365617542X
Category : Business & Economics
Languages : en
Pages : 31

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Book Description
Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bedfordshire, language: English, abstract: The American Marketing Association defined in the 1960s a brand as “a name, term, sign, symbol, or design, or a combination of them which is intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors”. Three brands of the automobile sector have been chosen which will be analyzed in the following report. This particular industry sector is interesting because of the limitation in building cars differently what makes the brand image even more important (Kapferer 2008). The brand position, image and effectiveness of Volkswagen, Audi and Volvo will be critically evaluated to conclude with recommendations. These brands are an appropriate choice because they are differentially positioned and the companies use furthermore different strategies to sell their products. After all, a conclusion will give recommendations and future directions.

Author: Nirmalya Kumar
Publisher: Springer
ISBN: 1137276622
Category : Business & Economics
Languages : en
Pages : 213

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Book Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Author: Zack Spencer
Publisher: John Wiley & Sons
ISBN: 0470964154
Category : Transportation
Languages : en
Pages : 354

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Book Description
Buying a car is a personal choice that has become a more complex decision because of advances in technology, and reliability issues that are haunting some car makers. Many consumers look to Zack Spencer, the host of Driving Television, for straightforward, no-nonsense, expert advice. In Motormouth, you will find out which vehicles are the safest, most reliable, and best value for your hard-earned dollar. In an easy-to-understand format, you will get: Fuel economy ratings Pros and cons for performance, handling, comfort, and ease-of-use Standard safety features J.D. Power Initial Quality and Dependability scores Base warranty information Engine specifications Pricing for base models Reviews of option packages and trim levels Zack's Top Picks for each category Zack provides insider buying tips to help you, whether you are buying privately, off the internet, or making the rounds to different dealers. He also advises you on your decision to lease, purchase or finance. At your fingertips are strategies and lessons learned from people's adventures in car buying, some with happy endings and others not-so-happy. From a fuel-sipping family friendly hauler to a rubber-burning luxury sports car, you can rely on Motormouth 2011 edition for the information you need to make a wise purchase decision. Go prepared and don't get stuck with a lemon. Take Motormouth along for the ride.

Author: Bob Lutz
Publisher: Penguin
ISBN: 110151602X
Category : Business & Economics
Languages : en
Pages : 209

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Book Description
A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.

Author: Oliver Heneric
Publisher: Springer Science & Business Media
ISBN: 3790816442
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
The automotive industry is a major pillar of the modern global economy and one of Europe’s key industries. There can hardly be any doubt about the important role of this sector as an engine for employment, growth and innovation in Europe, and there are crucial challenges and opportunities ahead. The authors shed light on a broad range of issues – globalisation and restructuring, trade and foreign direct investment, innovation, regulation, and industry policy – and put a special focus on the new member states. While change may be inevitable, progress is not. This book shall serve as a map to all stakeholders: business executives and policy makers, investors and scholars.

Author: Anders Parment
Publisher: Kogan Page Publishers
ISBN: 0749469307
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.

Author: David J. Faulds
Publisher: Gale Research International, Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 1376

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Book Description

Author: Markus Mueller
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Automotive SPICE is a framework for designing and assessing software development processes. This book has been written as a guide to help the reader understand and interpret the requirements of this standard and to implement Automotive SPICE in a real world application environment.

Author: Henrik Duer
Publisher: Nordic Council of Ministers
ISBN: 9289322160
Category : Science
Languages : en
Pages : 95

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Book Description
The report discusses how economic instruments can be used to reduce CO2 emissions from passenger cars in the Nordic countries. The analysis indicate that: the registration tax and the annual circulation tax can contribute to a reduction in the average CO2 emission from new cars; company car schemes in the Nordic countries provide incentives for larger cars and increased driving because of subsidies, and this has long term effect as a large share of new cars are registered as company cars but are used as private cars most of their lives; CO2 differentiated taxes can provide incentives to consumers to purchase CO2 efficient cars; targeted broader packages which besides providing tax incentives also offer advantages to more environmentally friendly cars can be more effective than general tax increases; transparency of targets and instruments is crucial for a large diffusion of CO2 efficient cars.

Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593920598
Category : Automobile industry and trade
Languages : en
Pages : 574

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Book Description
Provides information on the truck and specialty vehicles business, including: automotive industry trends and market research; mergers, acquisitions, globalization; automobile manufacturers; truck makers; makers of specialty vehicles such as RVs; automobile loans, insurance and other financial services; dealerships; and, components manufacturers.