Author: Don E. Schultz Publisher: South-Western Pub ISBN: 9780538727143 Category : Business & Economics Languages : en Pages : 156
Book Description
Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse. "Brand Babble" will "right the ship" by identifying the key misconceptions and showing professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management.
Author: Stephanie Ciatti M.S. CCC-SLP Publisher: ISBN: 9780692805831 Category : Languages : en Pages : 26
Book Description
Stage One: Omonths + Developed by a speech language pathologist and mom, Babble Books is a developmentally appropriate series of books that foster natural speech development. Babble Books mirror the natural progression of speech sounds as they emerge and promote the acquisition of phonemic awareness (the ability to hear and manipulate sounds in words) through tried and tested techniques. Babble Books is divided into stages that specifically target the set of speech sounds that are developmentally appropriate for that stage. The Babble Book stages are defined by the age slightly before and during the critical period in which the speech sounds emerge so as to encourage auditory bombardment and verbal exploration prior to the expected age of mastery. Current research indicates that language rich environments are the key to the acquisition of speech and language skills. Parents and caregivers have the greatest impact on a child's speech and language development and, with the use of Babble Books, a solid foundation for effective communication, socialization, and future academic success can be established. Do not wait. Start babbling today and watch your child's speech flourish. The Babble Book series is the perfect gift for the holidays, baby showers, birthdays, and "anytime presents." A great tool for parents, grandparents, teachers, pediatricians, and speech therapists alike.
Author: Merry Baskin Publisher: Kogan Page Publishers ISBN: 0749447095 Category : Business & Economics Languages : en Pages : 223
Book Description
The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their basic assumptions on branding and advertising. Topics covered include: learning to live without the brand; letting brands speak for themselves; the company brand; brand communication beyond customers; brand strategy versus brand tactics; time to let go; brands on the brain; creative thinking with discipline; techniques for creative brand thinking; adios to the plan; and lest we forget.
Author: Daniel Gardner Publisher: Penguin ISBN: 1101476095 Category : Psychology Languages : en Pages : 285
Book Description
An award-winning journalist uses landmark research to debunk the whole expert prediction industry, and explores the psychology of our obsession with future history. In 2008, experts predicted gas would hit $20 a gallon; it peaked at $4.10. In 1967, they said the USSR would be the world's fastest-growing economy by 2000; by 2000, the USSR no longer existed. In 1908, it was pronounced that there would be no more wars in Europe; we all know how that turned out. Face it, experts are about as accurate as dart- throwing monkeys. And yet every day we ask them to predict the future- everything from the weather to the likelihood of a terrorist attack. Future Babble is the first book to examine this phenomenon, showing why our brains yearn for certainty about the future, why we are attracted to those who predict it confidently, and why it's so easy for us to ignore the trail of outrageously wrong forecasts. In this fast-paced, example-packed, sometimes darkly hilarious book, journalist Dan Gardner shows how seminal research by UC Berkeley professor Philip Tetlock proved that the more famous a pundit is, the more likely he is to be right about as often as a stopped watch. Gardner also draws on current research in cognitive psychology, political science, and behavioral economics to discover something quite reassuring: The future is always uncertain, but the end is not always near.
Author: Bob Hoffman Publisher: ISBN: 9780979688515 Category : Languages : en Pages : 65
Book Description
The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.
Author: Dan Gardner Publisher: McClelland & Stewart ISBN: 0771035217 Category : Social Science Languages : en Pages : 319
Book Description
In 2008, as the price of oil surged above $140 a barrel, experts said it would soon hit $200; a few months later it plunged to $30. In 1967, they said the USSR would have one of the fastest-growing economies in the year 2000; in 2000, the USSR did not exist. In 1911, it was pronounced that there would be no more wars in Europe; we all know how that turned out. Face it, experts are about as accurate as dart-throwing monkeys. And yet every day we ask them to predict the future — everything from the weather to the likelihood of a catastrophic terrorist attack. Future Babble is the first book to examine this phenomenon, showing why our brains yearn for certainty about the future, why we are attracted to those who predict it confidently, and why it’s so easy for us to ignore the trail of outrageously wrong forecasts. In this fast-paced, example-packed, sometimes darkly hilarious book, journalist Dan Gardner shows how seminal research by UC Berkeley professor Philip Tetlock proved that pundits who are more famous are less accurate — and the average expert is no more accurate than a flipped coin. Gardner also draws on current research in cognitive psychology, political science, and behavioral economics to discover something quite reassuring: The future is always uncertain, but the end is not always near.
Author: R. F. Kuang Publisher: HarperCollins ISBN: 0063021447 Category : Fiction Languages : en Pages : 814
Book Description
Instant #1 New York Times Bestseller from the author of The Poppy War “Absolutely phenomenal. One of the most brilliant, razor-sharp books I've had the pleasure of reading that isn't just an alternative fantastical history, but an interrogative one; one that grabs colonial history and the Industrial Revolution, turns it over, and shakes it out.” -- Shannon Chakraborty, bestselling author of The City of Brass From award-winning author R. F. Kuang comes Babel, a thematic response to The Secret History and a tonal retort to Jonathan Strange & Mr. Norrell that grapples with student revolutions, colonial resistance, and the use of language and translation as the dominating tool of the British empire. Traduttore, traditore: An act of translation is always an act of betrayal. 1828. Robin Swift, orphaned by cholera in Canton, is brought to London by the mysterious Professor Lovell. There, he trains for years in Latin, Ancient Greek, and Chinese, all in preparation for the day he’ll enroll in Oxford University’s prestigious Royal Institute of Translation—also known as Babel. Babel is the world's center for translation and, more importantly, magic. Silver working—the art of manifesting the meaning lost in translation using enchanted silver bars—has made the British unparalleled in power, as its knowledge serves the Empire’s quest for colonization. For Robin, Oxford is a utopia dedicated to the pursuit of knowledge. But knowledge obeys power, and as a Chinese boy raised in Britain, Robin realizes serving Babel means betraying his motherland. As his studies progress, Robin finds himself caught between Babel and the shadowy Hermes Society, an organization dedicated to stopping imperial expansion. When Britain pursues an unjust war with China over silver and opium, Robin must decide… Can powerful institutions be changed from within, or does revolution always require violence?
Author: M. Sicard Publisher: Springer ISBN: 1137019492 Category : Business & Economics Languages : en Pages : 169
Book Description
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
Author: Mark Earls Publisher: John Wiley & Sons ISBN: 0470685484 Category : Business & Economics Languages : en Pages : 438
Book Description
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Author: Kevin Keohane Publisher: Kogan Page Publishers ISBN: 0749469269 Category : Business & Economics Languages : en Pages : 240
Book Description
Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out. In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called "employer brands", which can often cause damage to or dilute an organization's reputation as an enterprise is dependent upon your reputation as an employer - and vice versa. In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.
Author: Don E. Schultz
Author: Stephanie Ciatti M.S. CCC-SLP
Author: Merry Baskin
Author: Daniel Gardner
Author: Bob Hoffman
Author: Dan Gardner
Author: R. F. Kuang
Author: M. Sicard
Author: Mark Earls
Author: Kevin Keohane