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Author: Mimika Cooney Publisher: ISBN: 9781608955695 Category : Photography Languages : en Pages : 159
Book Description
"Understanding what women (and particularly moms-to-be) want and targeting your market efforts to reach them; capitalizing on your business's strengths and rectifying your weaknesses; establishing a personal connection with your clients; customizing your maternity, newborn, and children's portraits to meet the highest standards of quality--and exceed your clients' expectations; how to become your own advertising agency; maximizing your on-line presence with tips for search engine optimization, blogging, and social networking; branding your business for a consistent message that strikes a chord with your target demographic; generating word-of-mouth with public image displays, playdate cards, press releases, referral incentives, and more; designing a luxury customer service experience to ensure clients can't wait to return"--P. [4] of cover.
Author: Mimika Cooney Publisher: ISBN: 9781608955695 Category : Photography Languages : en Pages : 159
Book Description
"Understanding what women (and particularly moms-to-be) want and targeting your market efforts to reach them; capitalizing on your business's strengths and rectifying your weaknesses; establishing a personal connection with your clients; customizing your maternity, newborn, and children's portraits to meet the highest standards of quality--and exceed your clients' expectations; how to become your own advertising agency; maximizing your on-line presence with tips for search engine optimization, blogging, and social networking; branding your business for a consistent message that strikes a chord with your target demographic; generating word-of-mouth with public image displays, playdate cards, press releases, referral incentives, and more; designing a luxury customer service experience to ensure clients can't wait to return"--P. [4] of cover.
Author: Publisher: Amherst Media, Inc ISBN: 1608957411 Category : Family & Relationships Languages : en Pages : 128
Book Description
In this comprehensive book, Cooney touches on each facet of being a successful newborn portrait photographer. She begins by outlining the foundation of her business model and provides insight for the reader to establish something similar for their business. Defining your target market and ideal customer profile are essential to guiding your business in the right direction. Cooney focuses her business, and this book, on what she calls a 'boutique' brand. These are pricier photo shoots and packages, which require more time and care. Working with clients at this level often creates a lasting relationship and hopefully, repeat business. This is where the branding of your business is so important. Not only can it deliver regular clients, but can also inspire important word-of-mouth references. Emphasizing how important it is for a photography studio to have structure and direction to become and remain successful, Cooney walks the reader through many scenarios that have helped form her business. A strong social media presence, creative marketing & promotions and repeat customers are the key to standing apart from the competition, therefor remaining vital.
Author: Mimika Cooney Publisher: Amherst Media ISBN: 9781608954919 Category : Photography Languages : en Pages :
Book Description
The innovative format of this enhanced audio book series is designed to present information in a way that maximizes the viewer's experience and retention. Audio narration and a carefully timed progression of step-by-step photos demonstrate the principles of photography in an effective and seamless way that makes it easy for the viewer to understand and internalize the information. Designed to be a companion to the printed book or used as a stand-alone learning tool, each audio book presents highly visual information in the ideal medium. Acknowledging that there is much more to building a successful photography business than taking great pictures, this DVD shows how to build and run a thriving boutique baby photography studio. All aspects of the business end of a studio are explained, from designing an advertising campaign and planning a successful sales cycle to establishing effective operational and customer service processes. In addition to the back-office details, strategies for creating stunning images—including working with emotional moms-to-be, nervous first-time parents, and finicky babies—are clearly presented. The low-volume, high-dollar nature of a studio specializing in baby photography can be challenging, but this road map to success will keep photographers working with clients from the first pregnancy shot to the first day of school and beyond.
Author: Michelle Perkins Publisher: Amherst Media, Inc ISBN: 1682033155 Category : Family & Relationships Languages : en Pages : 270
Book Description
Babies are universal symbol of innocence, warmth and new beginnings, of hope for the future. Whatever our adult opinions on religion, race, politics, or nationality, everyone loves and wants the best for babies. Accordingly, social science has shown that babies lift our moods, boosting our optimism and fostering a sense of empathy. In this book, top photographers share some of their favorite baby photos, capturing the sweet innocence, tiny details, warm interactions, and developmental milestones of the first year of life. Inspirational quotes about infancy and growth add another level of optimism and love. This book is perfect for moms, grandparents, teachers, or anyone who might need a little lift. Just a few minutes with these adorable faces provides a boost that will last all day!
Author: Michelle Perkins Publisher: Amherst Media ISBN: 1608956024 Category : Photography Languages : en Pages : 128
Book Description
Offering inspiration as well as guidance for portrait photographers to use during sessions with infants and toddlers—notoriously difficult subjects for posing—this guide takes a uniquely visual approach to instruction through its 500 stellar shots. With the challenges faced while working with children, it is easy to end up in a rut of go-to poses. The book counters the stock image effect with its broad variety of creative options, and incorporates experience-based knowledge on achieving successful results, such as creating a comforting zone for the child or the potential assistance of integrated props. The poses highlight what the parents love to see while considering what will work with even the most willful of young subjects.
Author: Laura Izumikawa Publisher: Simon and Schuster ISBN: 150117407X Category : Photography Languages : en Pages : 132
Book Description
From viral Instagram sensation, lifestyle photographer, and mommy blogger Laura Izumikawa comes Naptime with Joey, a ridiculously delightful photo book of her now internet-famous daughter dressed up in various pop culture costumes—a perfect gift for new parents everywhere. Lights, Camera…Nap! Joey Marie wears many hats (or, rather, wigs): she’s dressed up as Inigo Montoya, Britney Spears, Beyoncé, Pikachu, Anna Wintour, Moana, and Barb from Stranger Things. She’s taken trips to Hawaii, baked croissants, and blasted off to the moon as an astronaut (at least, in her dreams). She’s held occupations such as pizza chef, aerobics instructor, and handy-dandy-fixer-upper (figuratively, of course). She’s inspired a parenting blog, been the face of her mom Laura Izumikawa’s Instagram account—and for the first time, she’s taken the leap from the ranks of internet-baby-snoredom to the pages of a book. Naptime with Joey is chockablock full of over a hundred deliciously adorable photos of Joey dressed up as various pop culture characters, movie stars, musicians, vacationers, and holiday-goers, making this the most fun, festive, and downright delightful gift under the sun!
Author: Publisher: Amherst Media ISBN: 1682031497 Category : Photography Languages : en Pages : 220
Book Description
Photojournalists are trained to scout important events, capture mood and emotion, predict peak action, and create images that, in an instant, tell a compelling and memorable story. In this book, award-winning photojournalist Paula Ferazzi Swift (from Framingham, MA) shows readers how she adapted her photojournalistic approach to create a thriving family portrait business. In an increasingly competitive market, professional portrait photographers need to hone their skills to capture heirloom-quality images that are a step above the rest. With the tips in this book, readers will learn how to use — or cultivate — a photojournalist’s precision capture skills to chronicle family moments that matter. Ferazzi Swift offers ideas for creating a strong and lasting client connection, eliciting memorable moments, finding storytelling locations, inspiring natural action and reactions, and capturing the inter-relationships between siblings and between children and their parents. Armed with the skills in this book, photographers will be able to capture more genuine, charming, memorable, and expressive portraits that truly depict the family’s interests, the subject’s personalities, milestone moments, meaningful locations, and the unique bond the family shares.
Author: Tracy Dorr Publisher: Amherst Media ISBN: 1608956970 Category : Photography Languages : en Pages : 128
Book Description
No one likes to admit it, but photographers often reach a plateau where they feel like they've reached their creative limit. Adding the right prop to a portrait setup can elevate every aspect of the image—easing the posing process, inspiring more interesting lighting, and engaging viewers in a more personalized story about the subject. In this book, Tracy Dorr shows you how to make the most of props, making savvy choices for individual and group portraits created in the studio or on location. Packed with inspirational techniques and images from ten contributing photographers (among them, Andrea Crabb, Ashley Warren, Aileen Treadwell, and Mimika Cooney), this book will inspire you to create more evocative images of any subject—from infants to engaged couples—and enhance your brand through the effective use of props.
Author: Sandra Coan Publisher: Rocky Nook, Inc. ISBN: Category : Photography Languages : en Pages : 227
Book Description
Create beautiful photographs of newborns with this handy deck of cards! Newborn photography has changed a lot over the years, including trends that feature elaborate (and sometimes unsafe) posing, composite images, complicated wrapping styles, and the use of props. Rather than following these trends, award-winning photographer Sandra Coan has for years been creating timeless, gorgeous photographs that stand out from the crowd—and which are based on straightforward posing techniques that are both natural and comfortable for the baby. Natural Newborn Posing is a deck of cards featuring beautiful photos and posing examples that will guide and inspire you to create the perfect newborn photography session! In this deck, which is presented as a set of 4x6 cards in an attractive case, Sandra provides 50 unique looks that you can recreate or use as inspiration to create your own family photos. The deck walks you through the exact posing “flow” Sandra uses in her photoshoots. You can follow it pose by pose, or you can pull out your favorite poses and use them one by one for inspiration and guidance. Each card features an image and accompanying description of the pose. With clear instruction and helpful tips, these cards are creative, educational, and inspirational. Whether you’re a professional photographer, hobbyist, or parent who wants to create beautiful images of your children, you can confidently use this deck. It’s safe, easy, efficient, and gets great results!
Author: Amy Newton Publisher: ISBN: 9781649443298 Category : Languages : en Pages : 102
Book Description
This Baby Memory Book tracker is a perfect way to capture those precious memories of your baby. Writing in this book will ensure that you never forget each and every special milestone and moment of your baby. Each interior page has prompts and space to record the following: Photo or Souvenir - A place to attach photos or a souvenir. Date - Write the date. Age - Record how old your baby is on this date. Today's Memory - Blank lined space to document and writing details of your baby's memory, your personal thoughts, etc. This album will make a special family keepsake for years to come. Your baby will love to look back on it years later in life. Great gift for new parents. Simple and easy to use. Size is 8.5x11 inches, 100 pages, soft matte finish cover, white paper, black ink, paperback.
Author: Mimika Cooney
Author: Mimika Cooney
Author: 
Author: Mimika Cooney
Author: Michelle Perkins
Author: Michelle Perkins
Author: Laura Izumikawa
Author: 
Author: Tracy Dorr
Author: Sandra Coan
Author: Amy Newton