Author: Bottom Line Staff Publisher: St. Martin's Griffin ISBN: 9780312150693 Category : Reference Languages : en Pages : 320
Book Description
A wide range of advice from the newsletter covers such topics as new cars, self-defense, tax loopholes, pets, health, education, careers, and vacations
Author: Brian Kurtz Publisher: Hay House, Inc ISBN: 1401956750 Category : Business & Economics Languages : en Pages : 314
Book Description
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: • The 4 Pillars of Being Extraordinary • The 5 Principles of why "Original Source" matters • The 7 Characteristics that are present in every world class copywriter • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline • Why customer service and fulfillment are marketing functions • That the most important capital you own has nothing to do with money • And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
Author: Andrew Spicer Publisher: Bloomsbury Publishing USA ISBN: 1441162887 Category : Performing Arts Languages : en Pages : 305
Book Description
This is the first collection of original critical essays devoted to exploring the misunderstood, neglected and frequently caricatured role played by the film producer. The editors' introduction provides a conceptual and methodological overview, arguing that the producer's complex and multifaceted role is crucial to a film's success or failure. The collection is divided into three sections where detailed individual essays explore a broad range of contrasting producers working in different historical, geographical, generic and industrial contexts. Rather than suggest there is a single type of producer, the collection analyses the rich variety of roles producers play, providing fascinating and informative insights into how the film industry actually works. This groundbreaking collection challenges several of the conventional orthodoxies of film studies, providing a new approach that will become required reading for scholars and students.
Author: Richard K. Stanzak Publisher: Algora Publishing ISBN: 0875864562 Category : Medical Languages : en Pages : 348
Book Description
An exposé of the medical and pharmaceutical communities, Bottom Line confirms your fear that you may be receiving substandard medical care. A critical care nurse and former pharmaceutical research scientist, Stanzak has written a brutally honest book to.
Author: Christopher Golden Publisher: Simon and Schuster ISBN: 067103541X Category : Buffy the vampire slayer (Fictitious character) Languages : en Pages : 104
Book Description
Willow, Xander, Oz, and Cordelia have stolen Buffy's yearbook and are filling the pages with personal notes, funny drawings, song lyrics, short passages that flash back to key episodes, etc. Packed with all sorts of references to the show--as well as little-known secrets from behind the scenes--this "yearbook" is a must-have for all Buffy fans.
Author: Sherry Petersik Publisher: Artisan ISBN: 1579656765 Category : House & Home Languages : en Pages : 337
Book Description
This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.
Author: David L. Butler Publisher: Routledge ISBN: 1136426221 Category : Business & Economics Languages : en Pages : 199
Book Description
'Bottom-Line Call Center Management breaks new ground by addressing key skills and techniques in assessing and implementing effective management practices to maximize the human and capital resources at the call center manager's disposal. Drawing on the author's unique data sets and years of research experience in the industry, 'Bottom-Line Call Center Management' helps call center managers evaluate their current status, implement cost-effective changes, and measure results of their changes to ensure a culture of accountability within the call center at all levels increasing the bottom line. The processes include an evaluation of current customer service representatives, defining, delimiting and assessing the labor shed of the center, and exploring the customer service representative's unique skills and leveraging those skills into a unique and dynamic work environment. Likewise, the process also determines the learning skills and competencies necessary to meet and exceed the basic requirements for all call centers. Furthermore, each step has a pre, in-process, and post evaluation to ensure projects are progressing according to plan. Lastly, all evaluations are measured against the bottom line through a return on investment (ROI) model. The framework for this book uses the culture of call centers, defined and lived through the customer service representatives, as the lens to view all processes, measurements, accountability and return on investment. This framework is critical since there has been much emphasis on technology-as-a-solution which treats the employees as a hindrance instead of the enablers of positive change. Likewise, customer service representatives eventually act as strong determinants of success with the call center and thus the bottom line.
Author: Nikki Bush Publisher: Penguin Random House South Africa ISBN: 1776095898 Category : Self-Help Languages : en Pages : 278
Book Description
When last did you get lost? We rarely do in the era of Google Maps and Waze, but satellite navigation systems are of no use when disruption turns our lives upside down. When swirling mists of uncertainty block our view of the future, we might question our ability to cope. But with awareness, determination and practise we can improve our competence, build our resilience and confidence, and gain a sense of control, even when everything feels out of control. Whether your life has been disrupted by death, divorce, disease, Covid-19 lockdown, working from home, moving town, starting a new job, or any of a host of other disruptive events that can either make or break you, this book will guide you to the best possible outcome. Disruption is never comfortable, but regardless of whether it is positive or negative, it is a catalyst for change. Future-proof Yourself provides simple but effective lessons and frameworks to help you future-proof yourself to win at both work and life. Dip into chapters on disruption, remote working, resilience, teamwork, leadership and family, and learn how to remain focused, utilise pressure and create a recipe for personal success. A distillation of Nikki Bush’s professional insights as a human-potential and parenting expert, this book is a must-read for anyone looking to harness their courage and curiosity to build a rewarding, fulfilling future for themselves no matter what life throws at them.
Author: Bottom Line Staff
Author: Brian Kurtz
Author: Andrew Spicer
Author: 
Author: Richard K. Stanzak
Author: Christopher Golden
Author: Sherry Petersik
Author: David L. Butler
Author: American Association of School Administrators
Author: Nikki Bush