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Author: Tedd Saunders Publisher: Harper San Francisco ISBN: Category : Business & Economics Languages : en Pages : 312
Book Description
"It's easy to see why "greening" our businesses is the right thing to do. This innovative and inspiring guide to practical action shows why it's also the smart thing to do. Working with the environment saves money and resources, fosters consumer loyalty, and diminishes the need for outside regulation. Efficiency is the common ally of business and the environment, while wastefulness is their common enemy. And, as every successful businessperson and environmentalist realizes, daily choices create long-term, bottom-line effects." "Tedd Saunders and Loretta McGovern share the strategies, management techniques, and emergent technologies that various companies large and small have successfully implemented to ensure continued or increased vitality while contributing to the resolution of environmental problems. Based on their own experience and the examples of the up-and-running programs of businesses such as Coca-Cola, Nordstrom, Apple Computer, the Los Angeles Times, and many more, they offer step-by-step guidelines for recycling and buying recycled supplies to save resources and money; taking a proactive approach to shape emerging business practices; making an environmental program an effective part of your marketing and public relations campaign; keeping current on regulations, alternatives, and technologies; educating employees - from management to the maintenance crew - and soliciting their hands-on input; moving beyond compliance and into the realm of environmental excellence, and much more." "The Bottom Line of Green Is Black includes the facts on legislation and EPA recommendations and features dozens of down-to-earth tips, checklists, and procedures adaptable to every business enterprise."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Tedd Saunders Publisher: Harper San Francisco ISBN: Category : Business & Economics Languages : en Pages : 312
Book Description
"It's easy to see why "greening" our businesses is the right thing to do. This innovative and inspiring guide to practical action shows why it's also the smart thing to do. Working with the environment saves money and resources, fosters consumer loyalty, and diminishes the need for outside regulation. Efficiency is the common ally of business and the environment, while wastefulness is their common enemy. And, as every successful businessperson and environmentalist realizes, daily choices create long-term, bottom-line effects." "Tedd Saunders and Loretta McGovern share the strategies, management techniques, and emergent technologies that various companies large and small have successfully implemented to ensure continued or increased vitality while contributing to the resolution of environmental problems. Based on their own experience and the examples of the up-and-running programs of businesses such as Coca-Cola, Nordstrom, Apple Computer, the Los Angeles Times, and many more, they offer step-by-step guidelines for recycling and buying recycled supplies to save resources and money; taking a proactive approach to shape emerging business practices; making an environmental program an effective part of your marketing and public relations campaign; keeping current on regulations, alternatives, and technologies; educating employees - from management to the maintenance crew - and soliciting their hands-on input; moving beyond compliance and into the realm of environmental excellence, and much more." "The Bottom Line of Green Is Black includes the facts on legislation and EPA recommendations and features dozens of down-to-earth tips, checklists, and procedures adaptable to every business enterprise."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Tina Payne Bryson Publisher: Ballantine Books ISBN: 0593129970 Category : Family & Relationships Languages : en Pages : 338
Book Description
Apply the best science to all your parenting decisions with this essential A–Z guide for your biggest questions and concerns from the New York Times bestselling co-author of The Whole-Brain Child and No-Drama Discipline Every baby- and toddler-care decision sends parents scrambling to do the right thing, and often down into the rabbit hole of conflicting advice. Dr. Tina Payne Bryson has sifted through the reliable research (including about all those old wives’ tales) and will help you make a manageable molehill out of the mountain of information and answer more than sixty common concerns and dilemmas, including • Breast or bottle? Or breast and bottle? Will that cause nipple confusion? • What’s the latest recommendation for introducing solids in light of potential allergies? • Should I sign us up for music and early-language classes? • What’s the evidence for and against circumcision? • When is the right time to wean my baby off her pacifier? • How do I get this child to sleep through the night?! Dr. Bryson boils things down with authority, demystifying the issues in three distinct sections: an objective summary of the schools of thought on the topic, including commonly held pros and cons; a clear and concise primer on “What the Science Says”; and a Bottom Line conclusion. When the science doesn’t point clearly in one direction, she guides you to assess and apply the information in a way that’s consistent with your family’s principles and meets your child’s unique needs. Full of warmth, expert wisdom, and blessedly bite-sized explanations, The Bottom Line for Baby will help you prioritize what you really need to know and do during the first year of precious life.
Author: Brian Kurtz Publisher: Hay House, Inc ISBN: 1401956750 Category : Business & Economics Languages : en Pages : 314
Book Description
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: • The 4 Pillars of Being Extraordinary • The 5 Principles of why "Original Source" matters • The 7 Characteristics that are present in every world class copywriter • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline • Why customer service and fulfillment are marketing functions • That the most important capital you own has nothing to do with money • And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
Author: Robert J. Doan Publisher: Simon and Schuster ISBN: 068483443X Category : Business & Economics Languages : en Pages : 392
Book Description
In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore
Author: Adrian Henriques Publisher: Routledge ISBN: 1136551689 Category : Business & Economics Languages : en Pages : 209
Book Description
'The Triple Bottom Line' - which delivers simultaneous social, financial and environmental benefits - is a rallying cry for business sustainability. This text examines the implications of the idea, showing what has already been achieved.
Author: Dennis Jerke Publisher: Urban Land Institute ISBN: 9780874209969 Category : Business & Economics Languages : en Pages : 0
Book Description
Explains how to holistically plan and design four key image systems of the built environment--architecture, green infrastructure, transportation, and water settings--to create great places where people will want to be and the subsequent return on perception--the payoff in economic, environmental, social and cultural benefits.
Author: Donato Tramuto Publisher: ISBN: 9781639080045 Category : Languages : en Pages : 320
Book Description
Compassionate leadership isn't about being nice; when practiced effectively, it's a strong leadership style that can elevate your spirits and profits. Compassionate leaders are not weak. They are tough leaders who understand that they can be good to their people and deliver stronger results. In fact, taking care of your people actually leads to better results. In his new book, Donato Tramuto--recognized CEO, business leader, innovator, and philanthropist,--makes the case that compassion is a key leadership principle that * powerfully drives trust, success, and innovation; * raises morale, builds stronger teams, and improves overall performance; * creates sustainable commitment to an organization's mission and values. Tramuto interviewed nearly 40 successful leaders who practice compassionate leadership and reveals the best strategies from their playbooks. He then combined these interviews with his own insights, numerous studies, and original, qualitative research of 1,500 participants to unleash the measurable data and benefits of compassion in the workplace. Most leaders have an innate desire to be compassionate, but many don't know how to put it into practice. This book shares inspiring stories and actionable examples of how proven leaders have accomplished this and how you can too. The bottom line on bottom lines: compassionate leadership is about better people and better business.
Author: Harry Macdivitt Publisher: McGraw Hill Professional ISBN: 0071768602 Category : Business & Economics Languages : en Pages : 305
Book Description
A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings—you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers’ wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers—and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers—through marketing, selling, negotiation, and pricing—you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today’s more intangible markets—such as consulting services or digital properties like e-books and music files—these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value—and how to communicate it to others—everybody profits.
Author: Tedd Saunders
Author: Tedd Saunders
Author: 
Author: Bill Lee
Author: Tina Payne Bryson
Author: Brian Kurtz
Author: Robert J. Doan
Author: Adrian Henriques
Author: Dennis Jerke
Author: Donato Tramuto
Author: Harry Macdivitt