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Author: Susan Dowd Publisher: American Library Association ISBN: 1555709125 Category : Business & Economics Languages : en Pages : 305
Book Description
Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs
Author: David Priemer Publisher: Page Two ISBN: 1989603203 Category : Business & Economics Languages : en Pages : 0
Book Description
While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.
Author: Warren Greshes Publisher: Wiley ISBN: 0471789887 Category : Business & Economics Languages : en Pages : 208
Book Description
"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals." -Mark Terry, President, Harman Pro Group "A great read! Warren says it all in a way that's not only easy to understand, but even easier to implement. No need to ever read another book on this subject." -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC "Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success." -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable "Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level." -Raj Madan, corporate marketing executive, financial services industry
Author: Cameron Clarkson Publisher: ISBN: Category : Languages : en Pages : 60
Book Description
Bottomless Book Sales is for authors who are ready to sell more books and succeed as an author. Most books don't sell because authors have no idea how to sell them, not because there is no demand for them. This book will teach you how to create a winning sales funnel strategy, how to target your ideal readers and how to create ads that actually work!
Author: Susan Dowd Publisher: American Library Association ISBN: 1555709125 Category : Business & Economics Languages : en Pages : 305
Book Description
Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs
Author: Owen Jones Publisher: Megan Publishing Services ISBN: Category : Antiques & Collectibles Languages : en Pages : 200
Book Description
I am an indie author who has written fifty-five novels and 155 self-help novel over the last twelve years. They have been translated and narrated, making another 1,300 copies in at least 44 languages. I am also almost solely responsible for selling the English versions, so I know how tough that is. This book is divided into two distinct sections: one speaks to authors, since there are things that they can do to boost sales that a book-seller cannot, such as design an eye-catching book cover. However, a book-seller should be aware of the steps that a good author should take in order to assess how high the chance is that the book could sell in large numbers. In other words, both sections apply to authors and book-sellers alike. In today’s rapidly evolving publishing landscape, both authors and booksellers face unique challenges in driving book sales. For authors, the journey doesn’t end with writing a compelling story or crafting an insightful self-help manual. In fact, that’s just the beginning. The real challenge lies in ensuring that your book reaches the hands (or screens) of readers who will appreciate and benefit from it. Whether you’re a self-published writer or traditionally published, understanding the nuances of book marketing is crucial to your success. On the other hand, booksellers — whether operating online, through physical shops, or as affiliates — play an equally vital rôle in the ecosystem. With countless titles flooding the market every year, standing out from the competition requires more than just stocking shelves or listing products on a website. It demands innovative strategies, keen marketing insights, and a deep understanding of consumer behaviour. This book is divided into two sections, tailored to address the specific needs of these two groups. In the first section, authors will discover actionable tips and techniques to effectively market their books, build their brand, and engage with their target audience. The second section is dedicated to booksellers, offering strategies to optimise sales channels, enhance customer engagement, and leverage digital tools to increase profitability. Whether you’re an author looking to amplify your reach or a bookseller aiming to boost your sales figures, this comprehensive guide will provide you with the knowledge and strategies needed to thrive in today’s competitive market. To better book sales!
Author: Pat Ditzler Publisher: American Library Association ISBN: 0838910742 Category : Business & Economics Languages : en Pages : 114
Book Description
The authors provide a tested and successful formula for making money for local libraries in a practical and fun way-- a library book sale.
Author: Bolakale Aremu Publisher: AB Publisher LLC ISBN: Category : Language Arts & Disciplines Languages : en Pages : 59
Book Description
Unlock Your Book's Full Potential: The Ultimate Guide to Mastering Metadata for Unmatched Sales Success! Are you an author struggling to get your book noticed in a crowded market? Discover the secret weapon that top authors and publishers use to dominate the bestseller lists: metadata. This book is your comprehensive guide to leveraging metadata to boost your book's visibility, attract more readers, and skyrocket your sales. In this invaluable resource, you'll learn: The Power of Metadata: Understand the crucial role metadata plays in book discovery and sales. Learn how it influences search engine algorithms, online retail sites, and readers' purchasing decisions. Keywords that Convert: Master the art of selecting the right keywords that will make your book stand out. Learn how to conduct keyword research and implement them effectively in your metadata. Crafting Compelling Book Descriptions: Discover how to write persuasive book descriptions that not only attract potential readers but also convert them into buyers. Optimizing Categories and Tags: Gain insights into choosing the best categories and tags for your book to enhance its discoverability and ranking on platforms like Amazon. Practical Tips & Strategies: Learn from successful authors who have used metadata to transform their book sales. Get practical tips and strategies that you can apply to your own work. Whether you're a seasoned author or just starting your publishing journey, this book provides actionable steps and proven techniques to help you achieve your sales goals. Don't let your book get lost in the digital abyss. Equip yourself with the knowledge and tools to make your book shine in the competitive marketplace. Why choose this book? Expert Advice: Get expert advice from seasoned authors and publishing experts, who have helped countless authors increase their book sales. Comprehensive and Easy-to-Follow: Packed with step-by-step instructions, clear examples, and practical exercises, this book makes mastering metadata accessible to everyone. Proven Results: Based on tried-and-tested methods, this book delivers strategies that have been proven to work in the real world. Don't wait another day to maximize your book's potential. This book is your key to unlocking a world of new readers and unprecedented sales success. Buy your copy today and start transforming your book sales!
Author: Claudine Wolk Publisher: Lost Valley Press ISBN: 1935874462 Category : Business & Economics Languages : en Pages : 106
Book Description
Book marketing is intimidating for most authors. It’s like learning a new language. Most authors believe that writing the book is the hard part of publishing and that they are done after writing the words “The End.” Those in the publishing industry know better. The hard part of publishing starts after the book is completed! By the time most authors realize that they need to market their book, they are too late. Wolk and Murkette set out to change that outcome by providing an easy, fun system for book marketing that is straightforward and understandable. Authors want one thing: to give their books the BEST chance to be seen and sold. Today authors have so many easy ways to publish, literally at their fingertips, but after hitting the “publish” button, they find book sales elusive. In the brand-new guide, Get Your Book Seen and Sold, authors Claudine Wolk and Julie Murkette provide an easy book marketing strategy with a definitive starting point and a clear map. Through fun graphs, examples, and exercises in the guide, authors will stay focused and find the empowerment to successfully promote their books.
Author: Susan Dowd
Author: Brian Jud
Author: Jack Collis
Author: David Priemer
Author: Warren Greshes
Author: Cameron Clarkson
Author: Susan Dowd
Author: Owen Jones
Author: Pat Ditzler
Author: Bolakale Aremu
Author: Claudine Wolk