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Author: Steve Lucas Publisher: Greenleaf Book Group ISBN: 162634499X Category : Business & Economics Languages : en Pages : 210
Book Description
Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers' wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!
Author: Steve Lucas Publisher: Greenleaf Book Group ISBN: 162634499X Category : Business & Economics Languages : en Pages : 210
Book Description
Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers' wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!
Author: Oliver Lovell Publisher: John Catt ISBN: 1036006328 Category : Education Languages : en Pages : 125
Book Description
Perhaps the biggest factor influencing teacher wellbeing and student learning is whether students are calm, focussed, and attentive in the classroom. Despite this, most teachers feel that their teacher training allocated far too little time to the fundamental principles and practical strategies that form the foundation of effective classroom management. In this book, Mark Dowley and Ollie Lovell address this shortfall by revealing 10 principles and 18 routines that will set you up for classroom management success. The Classroom Management Handbook, is the most concise, scaffolded, and unapologetically practical guide to classroom management available.
Author: Beth Goldstein Publisher: SAGE Publications ISBN: 1544397429 Category : Business & Economics Languages : en Pages : 377
Book Description
"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"--
Author: MS Michelle L McQuaid Mapp Publisher: ISBN: 9780987271419 Category : Languages : en Pages : 249
Book Description
Are you ready to make your work just a little bit easier and a lot more enjoyable? Would you like to unleash the potential of the people in your team? Do you want to enhance your business goals of employee engagement, customer satisfaction, and profitability? Then this book is your blueprint to discovering, developing, and delivering on your strengths at work-those things you're good at and actually enjoy doing. With more than a decade of senior leadership experience in organizations around the world, best-selling author Michelle McQuaid and her colleague Erin Lawn share their combined knowledge of applied positive psychology in Your Strengths Blueprint: How to be Engaged, Energized, and Happy at Work, to guide readers on how developing strengths can improve your confidence, wellbeing, and performance at work. With one study finding that using your strengths can boost your happiness more than a $10,000 pay rise, this book will help you to: Explore tested tools to help you discover what your strengths are, including a detailed breakdown on how to use the twenty-four character strengths as outlined in the Values in Action (VIA) Survey at work. Create a step-by-step, busy-proof plan to put your strengths to work each day no matter what your job description says. Embed a strengths-based approach into your organization with templates for recruitment, performance management, and performance reviews. Now is the time to strive for a strengths-fueled future. Discover how to nurture your strengths and unleash your inner potential to find new and exciting pathways at work.
Author: Corina Walsh Publisher: FriesenPress ISBN: 1525505653 Category : Business & Economics Languages : en Pages : 143
Book Description
Engaging employees is an enormous challenge for companies and their leaders, costing employers hundreds of billions of dollars annually in lost productivity and crippling innovation. Often CEOs and business owners are aware of the problem yet can’t seem to increase the engagement levels of their employees. The Engaged Employee Blueprint offers an actionable framework that can be used by companies of any size to create the kind of workplace where employees can’t wait to come to work every day. The book includes six extended case studies from award-winning companies that solved common problems related to employee engagement and gained a competitive advantage by making workplace culture a top priority. Employee engagement is one of the most important strategic challenges that companies must overcome to remain competitive in the twenty-first century marketplace. The Engaged Employee Blueprint is the playbook that companies, business owners, and managers have been waiting for to help them build a thriving workplace culture.
Author: Gil & Renee Publisher: Renee M Beavers ISBN: Category : Architecture Languages : en Pages : 84
Book Description
Singles Blueprint for Dating and Marriage offers practical advice and exercises for singles seeking meaningful relationships leading to marriage, while the RICH RR Marriage Mentors app provides a unique platform for singles to build strong foundations before dating. The Oneness Code workbook is designed to help couples who are struggling in their marriage to deepen their connection and achieve unity. Gil and Renée use podcasting, YouTube, and all social media platforms to provide the next generation with wisdom and real-life examples to build marriages that last in a world that is falling apart. “We aim to equip singles and couples with the tools they need for meaningful relationships,” said Renée Beavers.
Author: Marshall Welch Publisher: Campus Compact ISBN: 173390283X Category : Education Languages : en Pages : 256
Book Description
Using a conversational voice, the authors provide a foundation as well as a blueprint and tools to craft a community-engaged course. Based on extensive research, the book provides a scope and sequence of information and skills ranging from an introduction to community engagement, to designing, implementing, and assessing a course, to advancing the craft to prepare for promotion and tenure as well as how to become a citizen-scholar and reflective practitioner. An interactive workbook that can be downloaded from Campus Compact accompanies this tool kit with interactive activities that are interspersed throughout the chapters. The book and workbook can be used by individual readers or with a learning community.
Author: Paul B. Stares Publisher: Columbia University Press ISBN: 0231544189 Category : Political Science Languages : en Pages : 287
Book Description
The United States faces an increasingly turbulent world. The risk of violent conflict and other threats to international order presents a vexing dilemma: should the United States remain the principal guarantor of global peace and security with all its considerable commitments and potential pitfalls––not least new and costly military entanglements––that over time diminish its capacity and commitment to play this vital role or, alternatively, should it pull back from the world in the interests of conserving U.S. power, but at the possible cost of even greater threats emerging in the future? Paul B. Stares proposes an innovative and timely strategy—“preventive engagement”—to resolve America’s predicament. This approach entails pursuing three complementary courses of action: promoting policies known to lessen the risk of violent conflict over the long term; anticipating and averting those crises likely to lead to costly military commitments in the medium term; and managing ongoing conflicts in the short term before they escalate further and exert pressure on the United States to intervene. In each of these efforts, forging “preventive partnerships” with a variety of international actors, including the United Nations, regional organizations, nongovernmental organizations, and the business community, is essential. The need to think and act ahead that lies at the heart of a preventive engagement strategy requires the United States to become less shortsighted and reactive. Drawing on successful strategies in other areas, Preventive Engagement provides a detailed and comprehensive blueprint for the United States to shape the future and reduce the potential dangers ahead.
Author: Brad Federman Publisher: John Wiley & Sons ISBN: 0470522585 Category : Business & Economics Languages : en Pages : 245
Book Description
"If you think you know everything it takes to attain associate/employee engagement, put yourself to the test. This book provides a holistic approach to engagement that will create the competitive edge required to succeed in this economy." --Sharon S. Bilgischer, senior manager, logistics global talent, curriculum and documentation, Wal-Mart Stores, Inc. There is clear and mounting evidence that employee engagement keenly correlates to individual, group, and corporate performance in areas such as retention, productivity, customer service, and loyalty. This timely treatment provides a comprehensive framework, language, and process that genuinely connects "People" strategy with "Business" strategy. It offers a research-based blueprint for looking at employee engagement with the same regularity and importance as any other aspect of the organization.
Author: Susan J. Jones Publisher: Corwin Press ISBN: 9780761946984 Category : Business & Economics Languages : en Pages : 172
Book Description
This book presents a reality-based approach to classroom instruction designed to help learners at all levels achieve lifelong success. It offers teaching strategies, activities, and applications to enhance student achievement, stressing the importance of learning through discovery, creativity, application, adaptation, and high level thinking. It also reiterates the need for a positive atmosphere, rituals, and procedures enabling educators to strengthen students' knowledge and achievement for lifelong success. Nine chapters focus on: (1) "Laying the Groundwork for Learning: Meaning and Memory"; (2) "Fertile Fields for Learning: Supple as Cotton, Rigid as Steel"; (3) "First Get 'Em on the Line--Then You Can Reel 'Em In!"; (4) "Add it Up: The Whole is Greater Than the Sum of its Parts"; (5) "Paint Me a Picture, Show Me the Way: Reconciling the New with the Known"; (6) "Get Real! Transforming Learning to Real Life"; (7) "Who Said It Couldn't Be Done? Blueprints for Student Success"; (8) "I've Got It! Now How Do I Keep It?"; and (9) "Hey, How Am I Doing? Feedback in the Learning Process." (Contains 24 references.) (SM).
Author: Steve Lucas
Author: Steve Lucas
Author: Oliver Lovell
Author: Beth Goldstein
Author: MS Michelle L McQuaid Mapp
Author: Corina Walsh
Author: Gil & Renee
Author: Marshall Welch
Author: Paul B. Stares
Author: Brad Federman
Author: Susan J. Jones