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Author: W. Chan Kim Publisher: Hachette Books ISBN: 0316314056 Category : Business & Economics Languages : en Pages : 286
Book Description
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Author: W. Chan Kim Publisher: Hachette Books ISBN: 0316314056 Category : Business & Economics Languages : en Pages : 286
Book Description
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Author: W. Chan Kim Publisher: Harvard Business Review Press ISBN: 1633692655 Category : Business & Economics Languages : en Pages : 32
Book Description
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Author: W. Chan Kim Publisher: Harvard Business Review Press ISBN: 1625274491 Category : Business & Economics Languages : en Pages : 317
Book Description
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Author: Carl Safina Publisher: Holt Paperbacks ISBN: 1429984260 Category : Nature Languages : en Pages : 482
Book Description
Part odyssey, part pilgrimage, this epic personal narrative follows the author's exploration of coasts, islands, reefs, and the sea's abyssal depths. Scientist and fisherman Carl Safina takes readers on a global journey of discovery, probing for truth about the world's changing seas, deftly weaving adventure, science, and political analysis.
Author: W. Chan Kim Publisher: Harvard Business Review Press ISBN: 1633692671 Category : Business & Economics Languages : en Pages : 25
Book Description
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Author: Wallace J. Nichols Publisher: Little, Brown ISBN: 0316252077 Category : Psychology Languages : en Pages : 292
Book Description
A landmark book by marine biologist Wallace J. Nichols on the remarkable effects of water on our health and well-being. Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In Blue Mind, Wallace J. Nichols revolutionizes how we think about these questions, revealing the remarkable truth about the benefits of being in, on, under, or simply near water. Combining cutting-edge neuroscience with compelling personal stories from top athletes, leading scientists, military veterans, and gifted artists, he shows how proximity to water can improve performance, increase calm, diminish anxiety, and increase professional success. Blue Mind not only illustrates the crucial importance of our connection to water; it provides a paradigm shifting "blueprint" for a better life on this Blue Marble we call home.
Author: Brooks Olbrys Publisher: Greenleaf Book Group ISBN: 0982961332 Category : Juvenile Fiction Languages : en Pages : 56
Book Description
Embark on an oceanic quest with Blue Ocean Bob, as he goes in search of his true purpose…and makes many new friends along the way. Despite his idyllic island life, young Bob yearns for a greater sense of fulfillment. With his guardian, Xena the hummingbird, at his side, Bob sets out to seek guidance from the wise and happy creatures of the sea. From the joyful secrets of Al the dolphin to the insightful advice of Doc the turtle, Earl the clam, and Wallace the walrus, Bob uncovers great wisdom. But to complete his journey, he’ll need to overcome his fears and Xena’s doubts and prove himself to Mary Marine, the Island of Roses’s leading marine biologist. The Adventures of Blue Ocean Bob: A Journey Begins is the first episode of a colorful, early chapter book series that provides children with an introduction to timeless principles of achievement derived from the teachings of Bob Proctor, Earl Nightingale, Napoleon Hill, Wallace D. Wattles, and others.
Author: Brooks Olbrys Publisher: Greenleaf Book Group ISBN: 0982961324 Category : Marine animals Languages : en Pages : 36
Book Description
When Blue Ocean Bob stops being contented with his idylic island life, he sets out on a journey with his overly-cautious hummingbird friend Xena to find out what his passion in life is.
Author: Darren Lebeuf Publisher: Kids Can Press Ltd ISBN: 1525301438 Category : Juvenile Fiction Languages : en Pages : 36
Book Description
A girl’s poetic exploration of the ocean she loves. “This is my ocean,” the young girl begins as she heads over the dunes with her mother. Then, passing the day at the seaside, she lyrically describes her ocean in simple, sensory detail. It is both “slimy” and “sandy,” “sparkly” and “dull.” It has wonderful sounds, as it “splashes and crashes and echoes and squawks.” And there are so many colors, from “rusted orange” to “polished green.” Though “mostly it’s blue.” Nothing escapes the girl’s careful observations. And at day’s end, she can’t wait to for her next trip to the beach. This enchanting nature companion will awaken the explorer in every child.
Author: W. Chan Kim
Author: W. Chan Kim
Author: Kate Coombs
Author: W. Chan Kim
Author: W. Chan Kim
Author: Carl Safina
Author: W. Chan Kim
Author: Wallace J. Nichols
Author: Brooks Olbrys
Author: Brooks Olbrys
Author: Darren Lebeuf