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Author: Mara Einstein Publisher: OR Books ISBN: 1682190439 Category : Business & Economics Languages : en Pages : 250
Book Description
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Author: Mara Einstein Publisher: OR Books ISBN: 1682190439 Category : Business & Economics Languages : en Pages : 250
Book Description
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Author: Ric Prado Publisher: St. Martin's Press ISBN: 1250271851 Category : Biography & Autobiography Languages : en Pages : 225
Book Description
The Explosive National Bestseller A memoir by the highest-ranking covert warrior to lift the veil of secrecy and offer a glimpse into the shadow wars that America has fought since the Vietnam Era. Enrique Prado found himself in his first firefight at age seven. The son of a middle-class Cuban family caught in the midst of the Castro Revolution, his family fled their war-torn home for the hope of a better life in America. Fifty years later, the Cuban refugee retired from the Central Intelligence Agency as the CIA equivalent of a two-star general. Black Ops is the story of Ric’s legendary career that spanned two eras, the Cold War and the Age of Terrorism. Operating in the shadows, Ric and his fellow CIA officers fought a little-seen and virtually unknown war to keep USA safe from those who would do it harm. After duty stations in Central, South America, and the Philippines, Black Ops follows Ric into the highest echelons of the CIA’s headquarters at Langley, Virginia. In late 1995, he became Deputy Chief of Station and co-founding member of the Bin Laden Task Force. Three years later, after serving as head of Korean Operations, Ric took on one of the most dangerous missions of his career: to re-establish a once-abandoned CIA station inside a hostile nation long since considered a front line of the fight against Islamic terrorism. He and his team carried out covert operations and developed assets that proved pivotal in the coming War on Terror. A harrowing memoir of life in the shadowy world of assassins, terrorists, spies and revolutionaries, Black Ops is a testament to the courage, creativity and dedication of the Agency’s Special Activities Group and its elite shadow warriors.
Author: Cindy Gerard Publisher: Simon and Schuster ISBN: 1416566937 Category : Fiction Languages : en Pages : 385
Book Description
The sexy heroes of Black Ops, Inc., a covert private security team, sizzle in New York Times bestselling author Cindy Gerard's electrifying new romantic suspense series. THE SULTRY HEAT... Only two things can compel journalist Jenna McMillan back to Buenos Aires after terrorists held her captive there just months before: a rare interview with a shadowy billionaire and the memory of the dark and dangerous man who saved her.... HIDES THE DEADLIEST THREATS... Bad guys, bombs, and bullets are Gabriel Jones's way of life. But he'll never forget the brash redhead he rescued not so long ago...or the passionate kiss they shared before he sent her packing.... AND EXPOSES THE DEEPEST DESIRES. Now, forced together by a bombing at the National Congress, Jenna and Gabe confront the urgent longings that simmer between them. But this surprise meeting is no coincidence. A ruthless enemy stalks them with deadly precision. The question is...if they make it out alive, will Gabe turn his back on Jenna...again?
Author: Cindy Gerard Publisher: Simon and Schuster ISBN: 1416566953 Category : Fiction Languages : en Pages : 354
Book Description
In New York Times bestselling author Cindy Gerard's fiery new romantic suspense series, when danger threatens, the seductive heroes of Black Ops, Inc. turn up the heat. AN INDECENT PROPOSAL... When a high roller at the Vegas casino where Crystal Debrowski manages security makes a scandalous proposition, she flat-out refuses, especially given rumors of his shady overseas connections. But then counterfeit bills mysteriously flood the gaming tables, and her reputation -- and her life -- are on the line. REVEALS A SIMMERING DESIRE... Despite his big, flirty grin, Texas heartbreaker Johnny Duane Reed can't get sassy Crystal off his mind. When she is abducted by an international crime lord with a threatening obsession, Reed enlists his Black Ops, Inc. team to pursue a dangerous mission to rescue her. ...WITH DEADLY CONSEQUENCES. Between Crystal and Johnny burns a scorching flame, but as they battle her relentless abductor, they uncover a malicious arms trafficking and white slavery ring. Together, they must destroy the tyrant's wicked enterprises or face his reign of terror themselves....
Author: Mara Einstein Publisher: Oxford University Press ISBN: 0190625899 Category : Business & Economics Languages : en Pages : 257
Book Description
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?
Author: W. E. B. Griffin Publisher: Penguin ISBN: 9780399155178 Category : Fiction Languages : en Pages : 472
Book Description
In the wake of a series of murders involving covert intelligence informers, Delta Force Lieutenant Colonel Charley Castillo wonders about vague similarities between the killings and a recent case involving a pair of CIA traitors, a situation that is further complicated by an arms dealer's prediction that the deaths are linked to Kremlin activities. 400,000 first printing.
Author: Guy Bowers Publisher: Bloomsbury Publishing ISBN: 1472807839 Category : Games & Activities Languages : en Pages : 109
Book Description
Black Ops is a skirmish wargame of tactical espionage combat that recreates the tension and excitement of modern action-thrillers such as the Bond and Bourne films. The fast-play rules keep all the players in the thick of the action, while the mission generator provides a wide range of options for scenarios – from stealthy extraction or surveillance missions to more overt raids and assaults. Stealth, combat, and technical expertise all have a role to play, and players may recruit a number of different operative types – spies, mercenaries, criminals, hackers, special forces, and many more – to recruit the best possible team for the job. Players may also choose to join a faction – powerful organizations, intelligence agencies, criminal syndicates, militaries, or rebel groups, each with a stake in international affairs. By doing so, their team may receive certain benefits, but may also find itself limited at a crucial time. With the variety offered by the characters, factions, and scenarios, no two games of Black Ops should ever be the same!
Author: Janet Wasko Publisher: John Wiley & Sons ISBN: 140519877X Category : Performing Arts Languages : en Pages : 649
Book Description
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Author: Steve Hindy Publisher: John Wiley & Sons ISBN: 1118046234 Category : Business & Economics Languages : en Pages : 314
Book Description
BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.” —Michael Jackson, The Beer Hunter “An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!” —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School “Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!” —Norm Brodsky, Senior Contributing Editor, Inc. magazine “Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.” —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth “Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.” —Ken Grossman, founder, Sierra Nevada Brewing Co.
Author: Cindy Gerard Publisher: ISBN: 9781410414076 Category : Fiction Languages : en Pages : 0
Book Description
Abbie Hughes no longer trusts men, and between dealing blackjack, going to school, and keeping an eye on her brother, there's no time for romantic adventures -- until the night a sexy, mysterious stranger places a wager at her table. Sam Lang left Black Ops, Inc., when tragedy struck his family, and embarked on a vengeful quest for his sister's murderer. Sam suspects Abbie is in on a smuggling deal her brother made with the enemy. (Bestseller).