Binge Worthy Branding PDF Download

Author: Sterling McKinley
Publisher:
ISBN: 9780578643588
Category :
Languages : en
Pages :

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Book Description
Binge Worthy Branding explains how your brand can survive in this noisy and competitive economy. Whether you are a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software so that you can build customer loyalty and outpace your competition. This book is written as an introduction to a new era of branding that Sterling calls "Binge Worthy Branding." Rather than teach specific tactics or offer a step-by-step technical guide, Sterling will prepare you for the evolving expectations of your customers.What do Amazon, Netflix, and Starbucks have in common? Netflix automatically plays you the next episode in a series without you making any decisions at all. Amazon tracks your buying history and anticipates what you will buy next. Starbucks's mobile app rewards you for purchases and encourages repeat store visits. If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps your customers coming back for more.

Author: Cheryl Campanella Bracken
Publisher: Peter Lang Us
ISBN: 9781433161902
Category : Binge watching (Television)
Languages : en
Pages : 194

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Book Description
This book situates binge watching as one of several new television viewing behaviors which collectively contribute to a fundamental change in the way we view television today. Simply put, binge watching changes, or has the potential to change, everything Engagement, immersion, attention to content and other devices, identification with characters and social engagement with fellow viewers, as well as content choices, and cable and over-the-top (OTT) subscription rates. Binge watching has quickly become a new norm in television viewing across audiences. Binge Watching reviews historically significant advancements in the television industry and in technology that better enable binge watching, such as timeshifting, increasing quantity and (sometimes) quality of content, as well as distribution strategies and suggestions algorithms employed by OTT providers. We situate binge watching as human-centered, that is, driven by innate human needs and wants, such as a desire to consume well-constructed stories and to connect with others. We also review the current state of academic binge watching research-from motives and habituation to the (over-pathologizing) addiction-based studies. This text concludes with a synopsis of the central arguments made and identifies several areas for future research.

Author: Tyler Oakley
Publisher: Simon and Schuster
ISBN: 1501117718
Category : Humor
Languages : en
Pages : 311

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Book Description
Pop-culture phenomenon, social rights advocate, and the most prominent LGBTQ+ voice on YouTube, Tyler Oakley brings you Binge, his New York Times bestselling collection of witty, personal, and hilarious essays. For someone who made a career out of over-sharing on the Internet, Tyler has a shocking number of personal mishaps and shenanigans to reveal in his first book: experiencing a legitimate rage blackout in a Cheesecake Factory; negotiating a tense stand­off with a White House official; crashing a car in front of his entire high school, in an Arby’s uniform; projectile vomiting while bartering with a grandmother; and so much more. In Binge, Tyler delivers his best untold, hilariously side-splitting moments with the trademark flair that made him a star.

Author: Minh Lê
Publisher: Disney-Hyperion
ISBN: 9781484721735
Category : Juvenile Fiction
Languages : en
Pages : 0

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Book Description
When our young hero settles in to read, the last thing he wants is for some noisy animals to ruin the ending of the story. But ruin it they do. And as it turns out, the boy is quickly approaching a surprise ending of his own! Maybe he should have listened to the animals after all. . . . This silly, timeless picturebook with a clever meta twist introduces debut author Minh Lê's witty text and Isabel Roxas's eye-catching illustrations.

Author: Ashiish V Patil
Publisher: Bigfoot Publications
ISBN: 8197034753
Category : Business & Economics
Languages : en
Pages : 293

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Book Description
In a world that's drowning in info and starved for attention, connecting with consumers has become tougher than surviving a saas-bahu soap. People are dropping serious cash to dodge or block ads, and the old interruption playbook is as outdated as a cassette player. That's where Branded Content swoops in like a boss. Borrowing the tricks of the entertainment world to turn marketing into a binge-worthy series. Forget just shoving ads in people's faces we're talking about creating content so epic, they'll be hunting it down like it's the last pizza on Earth. We're talking step-by-step insights... To decode Branded Content, covering every type, format and scale. With tools to evaluate, measure, plan and design Branded Content. Featuring case studies of the biggest Global and Indian brands. Exclusive interviews with industry top dogs - Heads of Media, Creative Agencies, Advertising, Clients from Group M, Leo Burnett, Capital Foods and Studios, Creators including TVF, Tanmay Bhat, Ashish Chanchlani. Plus, a ton of resources, templates. Whether you're a Marketer, Creator, Agency Guru, Client, Student or just curious about Marketing, building a brand - this is your shortcut to become a Branded Content Boss!

Author: Robyn Carr
Publisher: MIRA
ISBN: 036970293X
Category : Fiction
Languages : en
Pages : 1247

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Book Description
Read these page-turners before devouring them on Netflix! This exclusive collection features fan-favorite stories that inspired the Netflix Original Series by #1 New York Times bestselling authors Robyn Carr and Sherryl Woods. Virgin RiverRecently widowed Melinda Monroe answers an ad for a midwife/nurse practitioner in the remote mountain town of Virgin River, but when she arrives, nothing is what she expected. Mel decides to leave town the following morning, but a tiny baby, abandoned on a front porch, changes her plans…and former marine Jack Sheridan cements them into place. Stealing HomeThere’s been nothing calm about Maddie Townsend’s life since her marriage broke up. But if Maddie is already a tad on edge with everything on her plate, it’s nothing compared to the chaos that ensues when she discovers that her son’s baseball coach has feelings for her—and that the whole town disapproves.

Author: Dain Walker
Publisher: John Wiley & Sons
ISBN: 1394221118
Category : Business & Economics
Languages : en
Pages : 231

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Book Description
Become a known name and authority in your field to unlock infinite money-making opportunities In The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services. Discover how to nail and scale your likeability, charisma, and character as you channel your personal brand’s attention into whatever company or product you’re building. The author explains how he used his own personal Instagram following to grow multi-million-dollar brands, and how you can do the same thing. You’ll also find: Strategies to use your creativity, sales abilities, action plans, and fun daily mental exercises to create the right mindset and skillset for growth Ways to eliminate fear, rejection, and self-doubt as you learn to unpack personal belief into the creation of content of all sorts Techniques to harness a variety of income streams, including those from social media, speaking, selling, podcasting, marketing, pitching, and advertising An effective and insightful guide to harnessing the full potential of your personal credibility, expertise, and authority, The 90 Day Brand Plan will prove invaluable to influencers, promoters, marketers, entrepreneurs, and founders of all stripes.

Author: Barrie Gunter
Publisher: Taylor & Francis
ISBN: 1040252990
Category : Psychology
Languages : en
Pages : 205

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Book Description
This fascinating work provides an up-to-date examination of shifts in the nature and impact of TV and video watching that have largely been driven by non-linear TV and video services online. The book reviews research evidence from around the world about the physical and behavioural shift of viewing away from linear and towards non-linear TV and video services. It studies the psychological factors that underpin and drive this shift and the impact of binge-watching behaviour on people’s physical and psychological health and social relationships. Along the way, it differentiates between "binge-watching" and "heavy-viewing" and considers binge-watching as a distinctive form of TV/video use that has its own reasons of occurrence and impacts. The Psychology of Binge Watching TV is aimed principally at students and academics interested in psychology, media, mental health and other related disciplines. It will also interest any readers looking to understand more about the psychology behind binge-watching and the potentially positive and negative effects on audiences.

Author: Arienne Ferchaud
Publisher: Rowman & Littlefield
ISBN: 1793603294
Category : Social Science
Languages : en
Pages : 105

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Book Description
Binge and Bingeability: The Antecedents and Consequences of Binge Watching Behavior examines how the television industry has transformed over time to create the circumstances in which binge watching as a mass behavior can emerge, and what role audiences have played in the rising prevalence of this behavior. Arienne Ferchaud, recognizing that this behavior did not spring, fully formed, from streaming services, ties cultural approaches to binge watching with media psychology-oriented theories, including the concept of “bingeability”—the likelihood that a specific sow will be binge watched—alongside the psychological impacts binge watching may have on viewers over time. Scholars of media studies, television studies, sociology, cultural studies, and psychology will find this book particularly useful.

Author: Arvin Subramanian
Publisher: Notion Press
ISBN: 1649516711
Category : Business & Economics
Languages : en
Pages : 130

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Book Description
Excellent work! Very relevant examples included including some very recent too. Great synthesis of essentials of marketing communications in the modern context. Mayur Abhaya Managing Director - Lifecell International Arvin Subramanian has put together simple techniques that can be applied by today's marketers in preparing effective digital content strategies for a brand. In current times, the need to connect with your audience locally is paramount and this book helps put that core thought into pragmatic solutions. Manish Kishore & Surej Salim, Founders - Digitally Inspired Media About the book Today, India is seeing tremendous internet penetration. Especially regional users are adopting the internet at a rapid pace. This opens up, phenomenal opportunities for brands to further expand and cater to such a new internet audience. But the challenge for brands is that consumers from each regional market is starkly unique and different from each other. Brands cannot operate with one size fits for all strategy, in this kind of situation. This handbook talks about the various stages and processes involved in customizing content strategy, to craft the brand’s regional narrative.