Author: Akshay Kashyap Vemuganti
Publisher: Akshay Kashyap Vemuganti
ISBN:
Category : Business & Economics
Languages : en
Pages : 72
Book Description
Someone said if you don’t know history, you cannot create it. In this digital age, it’s more critical than ever to appreciate the retail business and global internet trade to get a deeper perspective on how it all began. As the world gets more digital and conversational AI becomes more mature, companies must deeply understand the fundamental shifts in global thinking, commerce operations and digital consumerism to truly appreciate our evolution as humans to learn from the past and create a great future.
Billion Digital Buyers
Author: Akshay Kashyap Vemuganti
Publisher: Akshay Kashyap Vemuganti
ISBN:
Category : Business & Economics
Languages : en
Pages : 72
Book Description
Someone said if you don’t know history, you cannot create it. In this digital age, it’s more critical than ever to appreciate the retail business and global internet trade to get a deeper perspective on how it all began. As the world gets more digital and conversational AI becomes more mature, companies must deeply understand the fundamental shifts in global thinking, commerce operations and digital consumerism to truly appreciate our evolution as humans to learn from the past and create a great future.
Publisher: Akshay Kashyap Vemuganti
ISBN:
Category : Business & Economics
Languages : en
Pages : 72
Book Description
Someone said if you don’t know history, you cannot create it. In this digital age, it’s more critical than ever to appreciate the retail business and global internet trade to get a deeper perspective on how it all began. As the world gets more digital and conversational AI becomes more mature, companies must deeply understand the fundamental shifts in global thinking, commerce operations and digital consumerism to truly appreciate our evolution as humans to learn from the past and create a great future.
Six Billion Shoppers
Author: Porter Erisman
Publisher: St. Martin's Press
ISBN: 1250088682
Category : Business & Economics
Languages : en
Pages : 254
Book Description
An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
Publisher: St. Martin's Press
ISBN: 1250088682
Category : Business & Economics
Languages : en
Pages : 254
Book Description
An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital Media Effects
Author: W. James Potter
Publisher: Rowman & Littlefield
ISBN: 1538140020
Category : Social Science
Languages : en
Pages : 265
Book Description
People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media. As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.
Publisher: Rowman & Littlefield
ISBN: 1538140020
Category : Social Science
Languages : en
Pages : 265
Book Description
People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media. As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.
Management and Information Technology in the Digital Era
Author: Nawal Chemma
Publisher: Emerald Group Publishing
ISBN: 1803822953
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Management and Information Technology in the Digital Era: Challenges and Perspectives explores the management and practical implications of digital information management to provide theoretical insight for managers and researchers to co-create their technology values and better understand its prospects and challenges.
Publisher: Emerald Group Publishing
ISBN: 1803822953
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Management and Information Technology in the Digital Era: Challenges and Perspectives explores the management and practical implications of digital information management to provide theoretical insight for managers and researchers to co-create their technology values and better understand its prospects and challenges.
Frontier Computing
Author: Jason C. Hung
Publisher: Springer Nature
ISBN: 9811680523
Category : Technology & Engineering
Languages : en
Pages : 1877
Book Description
This book gathers the proceedings of the 11th International Conference on Frontier Computing, held in Seoul, on July 13–17, 2021, and provides comprehensive coverage of the latest advances and trends in information technology, science, and engineering. It addresses a number of broad themes, including communication networks, business intelligence and knowledge management, Web intelligence, and related fields that inspire the development of information technology. The respective contributions cover a wide range of topics: database and data mining, networking and communications, Web and Internet of things, embedded systems, soft computing, social network analysis, security and privacy, optical communication, and ubiquitous/pervasive computing. Many of the papers outline promising future research directions, and the book benefits students, researchers, and professionals alike. Further, it offers a useful reference guide for newcomers to the field.
Publisher: Springer Nature
ISBN: 9811680523
Category : Technology & Engineering
Languages : en
Pages : 1877
Book Description
This book gathers the proceedings of the 11th International Conference on Frontier Computing, held in Seoul, on July 13–17, 2021, and provides comprehensive coverage of the latest advances and trends in information technology, science, and engineering. It addresses a number of broad themes, including communication networks, business intelligence and knowledge management, Web intelligence, and related fields that inspire the development of information technology. The respective contributions cover a wide range of topics: database and data mining, networking and communications, Web and Internet of things, embedded systems, soft computing, social network analysis, security and privacy, optical communication, and ubiquitous/pervasive computing. Many of the papers outline promising future research directions, and the book benefits students, researchers, and professionals alike. Further, it offers a useful reference guide for newcomers to the field.
E-Business: Issues and Challenges of 21st Century
Author: Prof. (Dr) B.B. Tiwari
Publisher: Allied Publishers
ISBN: 9389934214
Category : Business & Economics
Languages : en
Pages : 304
Book Description
Considering the way that E-Commerce helps in encouraging a positive business and regulatory condition, the book investigates the mechanics and usual ways of doing things of E-Commerce. Additionally, it demonstrates how different components identified with E-Commerce add to the development of a lively and dynamic electronic network, bringing about financial and economic growth. It covers a wide range of issues under the umbrella of E-Commerce and the information based economy. In doing as such, it dives deep into the applicable issues and incorporates all advances associated with it.
Publisher: Allied Publishers
ISBN: 9389934214
Category : Business & Economics
Languages : en
Pages : 304
Book Description
Considering the way that E-Commerce helps in encouraging a positive business and regulatory condition, the book investigates the mechanics and usual ways of doing things of E-Commerce. Additionally, it demonstrates how different components identified with E-Commerce add to the development of a lively and dynamic electronic network, bringing about financial and economic growth. It covers a wide range of issues under the umbrella of E-Commerce and the information based economy. In doing as such, it dives deep into the applicable issues and incorporates all advances associated with it.
Online Entertainment and Copyright Law
Author: United States. Congress. Senate. Committee on the Judiciary
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 220
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 220
Book Description
Great Transition, The: The Personalization Of Finance Is Here
Author: Emmanuel Daniel
Publisher: World Scientific
ISBN: 9811265321
Category : Business & Economics
Languages : en
Pages : 234
Book Description
This book outlines the transition that the finance industry will go through from its platform stage today into the 'Personalization of Finance'. Emmanuel Daniel uses the story of the ice trade to describe a level of personalization never seen before. It will have a profound effect on how institutions, markets, and societies will function in the network age. He introduces the term 'financialization of everything' to describe how entire economies will interact with cryptocurrencies, blockchain and new trends in gaming to shape the personalization of society. This book is especially useful for innovators, disruptors, and policy makers looking for original ideas on finance, economics, and society shaping the industry today.
Publisher: World Scientific
ISBN: 9811265321
Category : Business & Economics
Languages : en
Pages : 234
Book Description
This book outlines the transition that the finance industry will go through from its platform stage today into the 'Personalization of Finance'. Emmanuel Daniel uses the story of the ice trade to describe a level of personalization never seen before. It will have a profound effect on how institutions, markets, and societies will function in the network age. He introduces the term 'financialization of everything' to describe how entire economies will interact with cryptocurrencies, blockchain and new trends in gaming to shape the personalization of society. This book is especially useful for innovators, disruptors, and policy makers looking for original ideas on finance, economics, and society shaping the industry today.