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Author: E. Martin Publisher: Springer ISBN: 0230511902 Category : Business & Economics Languages : en Pages : 300
Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author: E. Martin Publisher: Springer ISBN: 0230511902 Category : Business & Economics Languages : en Pages : 300
Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author: Gretchen V. Angelo Publisher: Orange Grove Texts Plus ISBN: 9781616100506 Category : French language Languages : en Pages : 0
Book Description
Liberte is a French language textbook for first-year college students. Please note that an instructor guide is included as a downloadable attachment.
Author: Michael G. Clyne Publisher: Melbourne, Australia : River Seine Publications ISBN: Category : Language Arts & Disciplines Languages : en Pages : 196
Author: Adrian Hunter Publisher: Cambridge University Press ISBN: 9780521862592 Category : Literary Criticism Languages : en Pages : 212
Book Description
The short story has become an increasingly important genre since the mid-nineteenth century. Complementing The Cambridge Introduction to the American Short Story, this book examines the development of the short story in Britain and other English-language literatures. It considers issues of form and style alongside - and often as part of - a broader discussion of publishing history and the cultural contexts in which the short story has flourished and continues to flourish. In its structure the book provides a chronological survey of the form, usefully grouping writers to show the development of the genre over time. Starting with Dickens and Kipling, the chapters cover key authors from the past two centuries and up to the present day. The focus on form, literary history, and cultural context, together with the highlighting of the greatest short stories and their authors, make this a stimulating and informative overview for all students of English literature.
Author: Anthony Pym Publisher: John Benjamins Publishing ISBN: 9027216754 Category : Language Arts & Disciplines Languages : en Pages : 264
Book Description
Translation Studies has recently been searching for connections with Cultural Studies and Sociology. This volume brings together a range of ways in which the disciplines can be related, particularly with respect to research methodologies. The key aspects covered are the agents behind translation, the social histories revealed by translations, the perceived roles and values of translators in social contexts, the hidden power relations structuring publication contexts, and the need to review basic concepts of the way social and cultural systems work. Special importance is placed on Community Interpreting as a field of social complexity, the lessons of which can be applied in many other areas. The volume studies translators and interpreters working in a wide range of contexts, ranging from censorship in East Germany to English translations in Gujarat. Major contributions are made by Agnès Whitfield, Daniel Gagnon, Franz Pöchhacker, Michaela Wolf, Pekka Kujamäki and Rita Kothari, with an extensive introduction on methodology by Anthony Pym.
Author: Piotr Kuhiwczak Publisher: Multilingual Matters ISBN: 1847695426 Category : Language Arts & Disciplines Languages : en Pages : 192
Book Description
A Companion to Translation Studies is the first work of its kind. It provides an authoritative guide to key approaches in translation studies. All of the essays are specially commissioned for this collection, and written by leading international experts in the field. The book is divided into nine specialist areas: culture, philosophy, linguistics, history, literary, gender, theatre and opera, screen, and politics. Contributors include Susan Bassnett, Gunilla Anderman and Christina Schäffner. Each chapter gives an in-depth account of theoretical concepts, issues and debates which define a field within translation studies, mapping out past trends and suggesting how research might develop in the future. In their general introduction the editors illustrate how translation studies has developed as a broad interdisciplinary field. Accompanied by an extensive bibliography, this book provides an ideal entry point for students and scholars exploring the multifaceted and fast-developing discipline of translation studies.
Author: Jody Byrne Publisher: Springer Science & Business Media ISBN: 1402046537 Category : Language Arts & Disciplines Languages : en Pages : 290
Book Description
This introduction to technical translation and usability draws on a broad range of research and makes the topic both accessible and applicable to those involved in the practice and study of translation. Readers learn how to improve and assess the quality of technical translations using cognitive psychology, usability engineering and technical communication. A practical usability study illustrates the theories, methods and benefits of usability engineering.
Author: José R. Ibáñez Ibáñez Publisher: Peter Lang ISBN: 9783039112463 Category : Literary Criticism Languages : en Pages : 244
Book Description
For nearly a century of being underestimated as a literary genre, the short story is currently experiencing a revival. The editors of this collection of articles have brought together the contributions of nine outstanding scholars in the field of the short story to reveal some of the many directions in which the genre is expanding. This book is a reasoned and well-documented anthology which casts light on new aspects of the short story. It participates in the current trend of short story criticism, characterized by the gathering in one single volume of a diversity of approaches with the main aim of promoting discussion on this thriving area of literary studies. The editors of this volume believe that a fruitful tension may rise by putting side by side insights into a not so well known tradition, on the one hand, and fresh considerations on unexpected developments of the short story, on the other. All in all, the short story emerges as a dynamic and flexible form that reacts and adapts itself better than any other literary genre to the challenges of the sceptical times we live in.
Author: E. Martin
Author: E. Martin
Author: Gretchen V. Angelo
Author: Michael G. Clyne
Author: Anthony Cordingley
Author: Adrian Hunter
Author: Anthony Pym
Author: Piotr Kuhiwczak
Author: Jody Byrne
Author: Charles Dickens
Author: José R. Ibáñez Ibáñez