Author: Johnny Ch LOKPublisher:
ISBN: 9781724133311
Category :
Languages : en
Pages : 635
Book Description
This book aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in service industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort in srvice industry. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method to predict what service requirements can be satisfied to their potential service consumers' needs.This book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict what and how consumers service to satisfy their needs ?(2)Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumers service needs more accurate?Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer service needs in order to know what will be future market activities and market changes to help them to choose to implement what kinds of service marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer service needs changes to influence whose behavioral consumption to the service providers within one to two years short term or three to five years middle term, even above five years long term business plans.Hence, if the service providers can apply the most suitable consumer service needs prediction method to predict how consumers' service needs will be changed to attract their entertainment or public transportation service or catching air plan etc. different kinds of service choice easily. It will have more beneficial intangible and tangible advantages to achieve the their service attraction aim to ensure their businesses' future market share to be increased more easier to their countries' choice target service markets. Otherwise, if they applied the inaccurate service needs prediction methods to predict how their service need changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer service needs prediction inaccurately.In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good service need prediction method to be choose to apply to predict service need behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer service need changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer service need changes. Will it replace other kinds of methods to predict consumer service needs ? Does it have weaknesses to be applied to predict consumer service needs, instead of strengths? Can it be applied to predict consumer service needs depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book.In my this book second part, I shall explain why and how human can possible apply (AI) tool to predict consumer individual emotion. I shall indicate case studies to explain how consumer individual better or worse emotion how