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Author: Clare Dowdy Publisher: Rotovision ISBN: 9782880466978 Category : Design Languages : en Pages : 160
Book Description
Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.
Author: Elaine Fogel Publisher: ISBN: 9780996661300 Category : Languages : en Pages : 290
Book Description
There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it's critical that you do everything possible to ensure that your customers' experiences are amazing.Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don't need any marketing or branding experience to benefit from the guidance Elaine gives you!Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.
Author: Clare Dowdy Publisher: Rotovision ISBN: 9782880466978 Category : Design Languages : en Pages : 160
Book Description
Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.
Author: Emma Jane Carter Publisher: ISBN: 9780957521407 Category : Branding (Marketing) Languages : en Pages : 196
Book Description
Welcome to the era of the Total Brand Experience! Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesn't start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards. In so many ways, the brand IS the business. In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising. Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you're refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights. " I love this book; it's engagingly written, nicely illustrated, cleverly interactive and full of passion and insight. It explains how a brand is not just about design and communication but is actually at the heart of what a business stands for and how it operates. It's a 'must read' if you own a business or you're in charge of a brand. Read this book before your competitors do!" Mike Harris, Founder of three iconic billion-pound brands: First Direct, Mercury Communications, and Egg
Author: Chris Arnold Publisher: ISBN: 9781666410297 Category : Business & Economics Languages : en Pages : 0
Book Description
To know things as they are, we first must know what they are not. So it was with Beyond The Logo - The Brand Within. Personal Brand has, for most, become such a misunderstood or misinterpreted phrase. Some say it is reputation, despite clear evidence that reputation is merely the opinion of others. Some claim that by being well- known, a micro-celebrity if you will, we have a Personal Brand. A definition that allows anyone to effectively "hide in plain sight." Beyond The Logo - The Brand Within has one purpose; to uncover your character and unique values and then to position you as someone worth knowing. You are the most wonderful of human beings and you're playing small does not serve the world. This book is a comprehensive guide into the business world where logo, advertising and brand awareness often combine to create a perfected & polished 'invention' of what is truly on offer. A lack of transparency and failure to uncover Who is behind the brand is the reason why trust in brands and companies is at an all-time low. Personal and corporate brands don't have the courage to be imperfect. They simply magnify the good, hide the bad and outright lie about the intentions of the people behind the brand. Beyond The Logo - The Brand Within highlights the importance of Intuition, our sixth sense. "The primary wisdom is intuition. In that deep force, the last fact behind which analysis cannot go, all things find their origin." - Ralph Waldo Emerson. This book also provides a doorway to becoming not only someone worth knowing but, through the power of story, someone who is always remembered. It is simply me, helping you to reach your full potential and then creating an even grander version of Who you are.
Author: Gareth Hardy Publisher: John Wiley & Sons ISBN: 1119993563 Category : Computers Languages : en Pages : 597
Book Description
The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.
Author: Perry Chua Publisher: Rockport Publishers ISBN: 1616736666 Category : Design Languages : en Pages : 192
Book Description
How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
Author: David E. Carter Publisher: Harper Collins ISBN: 0060748052 Category : Design Languages : en Pages : 196
Book Description
A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
Author: David Airey Publisher: Pearson Education ISBN: 0321985206 Category : Art Languages : en Pages : 241
Book Description
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
Author: Nicholas Webb Publisher: AMACOM ISBN: 0814437826 Category : Business & Economics Languages : en Pages : 284
Book Description
Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!
Author: Simon Bailey Publisher: Kogan Page Publishers ISBN: 0749483105 Category : Business & Economics Languages : en Pages : 257
Book Description
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
Author: Clare Dowdy
Author: Elaine Fogel
Author: Clare Dowdy
Author: Emma Jane Carter
Author: Chris Arnold
Author: Gareth Hardy
Author: Perry Chua
Author: David E. Carter
Author: David Airey
Author: Nicholas Webb
Author: Simon Bailey