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Author: Alastair Blyth Publisher: Routledge ISBN: 1135156719 Category : Architecture Languages : en Pages : 296
Book Description
Based on extensive research, this book offers an understanding of the briefing process and its importance to the built environment. The text is illustrated by nine excellent examples of effective practice as well as five model briefs and invaluable process charts.
Author: Alastair Blyth Publisher: Routledge ISBN: 1135156719 Category : Architecture Languages : en Pages : 296
Book Description
Based on extensive research, this book offers an understanding of the briefing process and its importance to the built environment. The text is illustrated by nine excellent examples of effective practice as well as five model briefs and invaluable process charts.
Author: Peter Barrett Publisher: John Wiley & Sons ISBN: 0632051027 Category : Technology & Engineering Languages : en Pages : 169
Book Description
Very few buildings finish on time or at the right price, and clients often criticise the fact that the finished building is not what they expected. Poor communication between the parties at one or more stages of the construction process seems to be the cause, and improved briefing practice has long been recognised as one important area where such communication could be improved. This book examines the briefing process to understand its strengths and weaknesses and the problems involved, draws on the experience of other disciplines and industries, and identifies best practice and purpose innovations in the briefing process. It is strongly industry oriented while drawing on sound research.
Author: Joseph McCormack Publisher: John Wiley & Sons ISBN: 1394324324 Category : Business & Economics Languages : en Pages : 261
Book Description
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Author: Construction Industry Board (Great Britain). Working Group 1 Publisher: Thomas Telford ISBN: 9780727725400 Category : Communication in management Languages : en Pages : 34
Book Description
"Designed to help potential clients work out whether or not they need a construction project, and if construction is the option chosen, to improve the briefing they give so that the project team fully understands their needs and they secure the product and outcome they require" --p.5.
Author: Bryan A. Garner Publisher: Oxford University Press ISBN: 0199826625 Category : Law Languages : en Pages : 534
Book Description
Good legal writing wins court cases. It its first edition, The Winning Brief proved that the key to writing well is understanding the judicial readership. Now, in a revised and updated version of this modern classic, Bryan A. Garner explains the art of effective writing in 100 concise, practical, and easy-to-use sections. Covering everything from the rules for planning and organizing a brief to openers that can capture a judge's attention from the first few words, these tips add up to the most compelling, orderly, and visually appealing brief that an advocate can present. In Garner's view, good writing is good thinking put to paper. "Never write a sentence that you couldn't easily speak," he warns-and demonstrates how to do just that. Beginning each tip with a set of quotable quotes from experts, he then gives masterly advice on building sound paragraphs, drafting crisp sentences, choosing the best words ("Strike pursuant to from your vocabulary."), quoting authority, citing sources, and designing a document that looks as impressive as it reads. Throughout, he shows how to edit for maximal impact, using vivid before-and-after examples that apply the basics of rhetoric to persuasive writing. Filled with examples of good and bad writing from actual briefs filed in courts of all types, The Winning Brief also covers the new appellate rules for preparing federal briefs. Constantly collecting material from his seminars and polling judges for their preferences, the second edition delivers the same solid guidelines with even more supporting evidence. Including for the first time sections on the ever-changing rules of acceptable legal writing, Garner's new edition keeps even the most seasoned lawyers on their toes and writing briefs that win cases. An invaluable resource for attorneys, law clerks, judges, paralegals, law students and their teachers, The Winning Brief has the qualities that make all of Garner's books so popular: authority, accessibility, and page after page of techniques that work. If you're writing to win a case, this book shouldn't merely be on your shelf--it should be open on your desk.
Author: Alastair Blyth Publisher: Taylor & Francis ISBN: 1135920389 Category : Architecture Languages : en Pages : 230
Book Description
Based on extensive research, this book offers an understanding of the briefing process and its importance to the built environment. The coverage extends beyond new build covering briefing for services and fit-outs. Prepared by an experienced and well known team of authors, the book clearly explains how important the briefing process is to both the construction industry delivering well designed buildings and to their clients in achieving them. The text is illustrated by five excellent examples of effective practice, drawn from DEGW experience.
Author: Karen A. Franck Publisher: John Wiley & Sons ISBN: 0470721901 Category : Architecture Languages : en Pages : 106
Book Description
Completed projects receive more public attention than the process of their creation and so the myth that architects design buildings alone lives on. In fact, architects work with a great many others and the relationships that develop, particularly with clients, have a significant impact on design. Design through Dialogue explores the relationship between client and architect through the lens of four overlapping activities that occur during any project: relating, talking, exploring and transforming. Cases of design and collaboration range from smaller scale retail, residential and educational projects in the US, Sweden, the UK and the Pacific Rim to large institutions, including Seattle’s Central Library, the National Museum of the American Indian in Washington DC, the Supreme Court in Jerusalem and the Museum of New Zealand. Material is taken from interviews with clients and architects and research in psychotherapy, group dynamics and design studies. Throughout the book aspects of process are linked to design outcomes to illustrate how architects and clients collaborate creatively.
Author: Kasper Sierslev Publisher: BoD – Books on Demand ISBN: 8743027520 Category : Business & Economics Languages : en Pages : 250
Book Description
I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the anxiety of a looming deadline. It's stressful, hectic, and complex. But what if I told you that things don't have to be this way? What if there was a way to bring order to the chaos? That's exactly what in-housing can help you with. By taking control of your company's content creating, social media activation and bringing essential tasks in-house, you can effectively transform the way you run your marketing activities. For the last 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Building an in-house creative agency can seem like a Herculean task. It is certainly not a short or one-time process. You have to approach it like an entrepreneurial venture - find great employees, create a culture where they can thrive, and watch the results pour in. This book will give you an understanding of what goes into building an internal marketing department; what you need in terms of roles and skills and how to structure your work. By understanding the in-house model, hiring the right people, and adopting best practices, you can speed up your workflow and gain a more agile approach to your marketing. It's fair to say that though you most likely will save you money by in-housing your marketing activities, this should not be the goal. The main reason to in-house should be to get better control of your campaigns, assets and workflows. And to get the speed and agility, you need in today's world of marketing. That is what this book is all about. You will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in the book. They are easy to follow, despite being the result of more that a decade of experience and research. The process is designed to minimise your risk of failure are coupled with the inspiring stories. So if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies-this book is for you.
Author: Alastair Blyth
Author: Alastair Blyth
Author: Peter Barrett
Author: Joseph McCormack
Author: Construction Industry Board (Great Britain). Working Group 1
Author: Bryan A. Garner
Author: Alastair Blyth
Author: United States. General Accounting Office
Author: 
Author: Karen A. Franck
Author: Kasper Sierslev