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Author: Nigel Jackson Publisher: Taylor & Francis ISBN: 1317426657 Category : Business & Economics Languages : en Pages : 243
Book Description
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Author: Nigel Jackson Publisher: Taylor & Francis ISBN: 1317426657 Category : Business & Economics Languages : en Pages : 243
Book Description
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Author: Commonwealth Secretariat Publisher: Commonwealth Secretariat ISBN: 9780850926644 Category : Business & Economics Languages : en Pages : 172
Book Description
Providing craft producers and exporters with a practical methodology to assess potential markets, this guide looks at national and individual enterprise capabilities, selecting an international trade fair to suit, and going to a fair.
Author: Guy Brook-Hart Publisher: Cambridge University Press ISBN: 1107639832 Category : Business & Economics Languages : en Pages : 209
Book Description
La 4e de couverture indique : "Business Benchmark Second edition is the official Cambridge English preparation course for BULATS. A pacy, topic-based course with comprehensive coverage of language and skills for business, it motivates and engages both professionals and students preparing for working life."
Author: David Whitbread Publisher: UNSW Press ISBN: 1742230008 Category : Design Languages : en Pages : 386
Book Description
The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.
Author: Nigel Jackson
Author: Nigel Jackson
Author: Commonwealth Secretariat
Author: William O'Toole
Author: The Art Directors Club
Author: L. R. Thomas
Author: Art Directors Club
Author: Guy Brook-Hart
Author: David Whitbread
Author: 
Author: