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Author: Srividya Nadindla Publisher: GRIN Verlag ISBN: 3656082979 Category : Business & Economics Languages : en Pages : 81
Book Description
Research Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: none, Dr. M.G.R. University, course: Ph. D, language: English, abstract: The current trend has been changing and it is becoming quite difficult to become and sustain as leader in the market. Mostly it is there in the hands of consumers to choose and make market leaders in that particular industry. The consumers are becoming very choosy and take a hell lot of things into consideration before buying a product from the market. The retailing sector is booming now and even the consumers are also seeking more information while purchasing. The malls and big shopping centers are becoming crowded and people are willing to do the window shopping before purchasing. There are several other behavioral issues relating to the consumer buying behavior. Infact, it is increasingly becoming difficult to turn consumers into customers. Previously the aim of marketing is to meet and satisfy target customer's needs and wants. But now it is much more beyond that. It is customer delighting now. At the same time, the marketers also facing tough competition and they need to face many challenges yet. Understanding consumer behavior and "knowing customers" are never simple. Establishing brand loyalty is increasingly becoming difficult. The customers at any time can go for other brands for any reason. This paper highlights various issues or aspects that a consumer takes care during purchasing activity. This paper deals with how consumers are choosing their brands and how intensive they are during pre purchase system. This paper was also based on the research work done.
Author: Srividya Nadindla Publisher: GRIN Verlag ISBN: 3656082979 Category : Business & Economics Languages : en Pages : 81
Book Description
Research Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: none, Dr. M.G.R. University, course: Ph. D, language: English, abstract: The current trend has been changing and it is becoming quite difficult to become and sustain as leader in the market. Mostly it is there in the hands of consumers to choose and make market leaders in that particular industry. The consumers are becoming very choosy and take a hell lot of things into consideration before buying a product from the market. The retailing sector is booming now and even the consumers are also seeking more information while purchasing. The malls and big shopping centers are becoming crowded and people are willing to do the window shopping before purchasing. There are several other behavioral issues relating to the consumer buying behavior. Infact, it is increasingly becoming difficult to turn consumers into customers. Previously the aim of marketing is to meet and satisfy target customer's needs and wants. But now it is much more beyond that. It is customer delighting now. At the same time, the marketers also facing tough competition and they need to face many challenges yet. Understanding consumer behavior and "knowing customers" are never simple. Establishing brand loyalty is increasingly becoming difficult. The customers at any time can go for other brands for any reason. This paper highlights various issues or aspects that a consumer takes care during purchasing activity. This paper deals with how consumers are choosing their brands and how intensive they are during pre purchase system. This paper was also based on the research work done.
Author: Dr. Srividya Nadindla Publisher: GRIN Verlag ISBN: 3656083207 Category : Business & Economics Languages : en Pages : 38
Book Description
Research Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: none, Dr. M.G.R. University, course: Ph. D, language: English, abstract: The current trend has been changing and it is becoming quite difficult to become and sustain as leader in the market. Mostly it is there in the hands of consumers to choose and make market leaders in that particular industry. The consumers are becoming very choosy and take a hell lot of things into consideration before buying a product from the market. The retailing sector is booming now and even the consumers are also seeking more information while purchasing. The malls and big shopping centers are becoming crowded and people are willing to do the window shopping before purchasing. There are several other behavioral issues relating to the consumer buying behavior. Infact, it is increasingly becoming difficult to turn consumers into customers. Previously the aim of marketing is to meet and satisfy target customer’s needs and wants. But now it is much more beyond that. It is customer delighting now. At the same time, the marketers also facing tough competition and they need to face many challenges yet. Understanding consumer behavior and “knowing customers” are never simple. Establishing brand loyalty is increasingly becoming difficult. The customers at any time can go for other brands for any reason. This paper highlights various issues or aspects that a consumer takes care during purchasing activity. This paper deals with how consumers are choosing their brands and how intensive they are during pre purchase system. This paper was also based on the research work done.
Author: Margaret Scammell Publisher: Cambridge University Press ISBN: 0521836689 Category : Political Science Languages : en Pages : 241
Book Description
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.
Author: Mallory E. SoRelle Publisher: University of Chicago Press ISBN: 022671182X Category : Political Science Languages : en Pages : 302
Book Description
As Elizabeth Warren memorably wrote, “It is impossible to buy a toaster that has a one-in-five chance of bursting into flames and burning down your house. But it is possible to refinance an existing home with a mortgage that has the same one-in-five chance of putting the family out on the street.” More than a century after the government embraced credit to fuel the American economy, consumer financial protections in the increasingly complex financial system still place the onus on individuals to sift through fine print for assurance that they are not vulnerable to predatory lending and other pitfalls of consumer financing and growing debt. In Democracy Declined, Mallory E. SoRelle argues that the failure of federal policy makers to curb risky practices can be explained by the evolution of consumer finance policies aimed at encouraging easy credit in part by foregoing more stringent regulation. Furthermore, SoRelle explains how angry borrowers’ experiences with these policies teach them to focus their attention primarily on banks and lenders instead of demanding that lawmakers address predatory behavior. As a result, advocacy groups have been mostly unsuccessful in mobilizing borrowers in support of stronger consumer financial protections. The absence of safeguards on consumer financing is particularly dangerous because the consequences extend well beyond harm to individuals—they threaten the stability of entire economies. SoRelle identifies pathways to mitigate these potentially disastrous consequences through greater public participation.
Author: Shoshana Zuboff Publisher: PublicAffairs ISBN: 1610395700 Category : Business & Economics Languages : en Pages : 683
Book Description
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Author: Marc Gobe Publisher: Simon and Schuster ISBN: 1621531937 Category : Business & Economics Languages : en Pages : 358
Book Description
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Author: Petr Špecián Publisher: Taylor & Francis ISBN: 1000598543 Category : Business & Economics Languages : en Pages : 181
Book Description
Drawing on current debates at the frontiers of economics, psychology, and political philosophy, this book explores the challenges that arise for liberal democracies from a confrontation between modern technologies and the bounds of human rationality. With the ongoing transition of democracy’s underlying information economy into the digital space, threats of disinformation and runaway political polarization have been gaining prominence. Employing the economic approach informed by behavioral sciences’ findings, the book’s chief concern is how these challenges can be addressed while preserving a commitment to democratic values and maximizing the epistemic benefits of democratic decision-making. The book has two key strands: it provides a systematic argument for building a behaviorally informed theory of democracy; and it examines how scientific knowledge on quirks and bounds of human rationality can inform the design of resilient democratic institutions. Drawing these together, the book explores the centrality of the rationality assumption in the methodological debates surrounding behavioral sciences as exemplified by the dispute between neoclassical and behavioral economics; the role of (ir)rationality in democratic social choice; behaviorally informed paternalism as a response to the challenge of irrationality; and non-paternalistic avenues to increase the resilience of the democratic institutions toward political irrationality. This book is invaluable reading for anyone interested in behavioral economics and sciences, political philosophy, and the future of democracy.
Author: Bryan D. Jones Publisher: University of Chicago Press ISBN: 9780226406381 Category : Business & Economics Languages : en Pages : 252
Book Description
Politics and the Architecture of Choice draws on work in political science, economics, cognitive science, and psychology to offer an innovative theory of how people and organizations adapt to change and why these adaptations don't always work. Our decision-making capabilities, Jones argues, are both rational and adaptive. But because our rationality is bounded and our adaptability limited, our actions are not based simply on objective information from our environments. Instead, we overemphasize some factors and neglect others, and our inherited limitations—such as short-term memory capacity—all act to affect our judgment. Jones shows how we compensate for and replicate these limitations in groups by linking the behavioral foundations of human nature to the operation of large-scale organizations in modern society. Situating his argument within the current debate over the rational choice model of human behavior, Jones argues that we should begin with rationality as a standard and then study the uniquely human ways in which we deviate from it.
Author: Srividya Nadindla
Author: Srividya Nadindla
Author: Dr. Srividya Nadindla
Author: Margaret Scammell
Author: Mallory E. SoRelle
Author: Shoshana Zuboff
Author: Dimitris Katsikas
Author: Steven T. Sheehan
Author: Marc Gobe
Author: Petr Špecián
Author: Bryan D. Jones