Behavioral Economy Methods Predict Organizational Behavior and Marketing Behavior PDF Download

Author: Johnny Ch LOK
Publisher:
ISBN: 9781980903994
Category :
Languages : en
Pages : 375

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Book Description
Chapter 8Mobile phone company marketing strategy case study1. Critically evaluate methods that mobile phone companies could use to assess buyer's likely response to new features, such as video on demand. Behavioral economy analysis, it indicates mobile companies need have internet, video function, GPS location search etc. different high technological functions to attract mobile consumers to choose to buy their mobile products. Thus, if the mobile product can have unique high technological functions to satisfy mobile consumers' undiscovered useful needs. Then it charges higher price and it won't decrease mobile customer number.Mobile phone is a product to satisfy customers' verbal communication needs during who leave home to need to communicate with anyone urgently . Mobile products are only bought for the verbal communication benefit. In other words, a mobile phone product is of value to someone only as long as it is perceived as satisfying some extra need, instead of verbal communication, such as watching video demand from internet when people are sitting on buses, or trains , or drive cars to watch video entertainment from their mobile phones. So, a mobile phone can be a material product, it can also provide an intangible service, such as verbal communication and watching video or sending email from internet by an 3G or 4G telecommunication fast speed internet service provision channel when who leave their home, who can also enjoy to watch video and call anyone and send email such as staying at home.

Author: Johnny Ch Lok
Publisher: Createspace Independent Publishing Platform
ISBN: 9781717378415
Category :
Languages : en
Pages : 376

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Book Description
How behavioral economy method can predict consumer behavior. This book can explain the actual evidences and cases to prove why it is possible to apply behavioral psychology methods to predict consumer individual purchase desire more successfully.

Author: Johnny Ch LOK
Publisher:
ISBN: 9781981016204
Category :
Languages : en
Pages : 375

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Book Description
Chapter One Behavioral economy method predictsorganizational behavioral changes and marketing behavioral changes. Over the past 20 years, many researchers believe to apply behavioral economic macroeconomic models which can predict market behavioral change. The reasons are based on assumptions of optimizing behavior in many cases have difficulty accounting for key real-world observations. Hence, researchers have used behavioral economics assumptions with the aim of making their model predicting better fit the data. The reason for behavioral economics results into macroeconomics will be more accurate to predict market behavioral change in macro-economy view point, such as economic fluctuation prediction, the consumption, formation of expectations and determination of wages and employment how to aggregation supply and the possibility of consumer individual demand product or service number prediction more accurately. Which assumptions should one now make when analyzing macro-economic questions? Economists believe some marketing changing behavioral assumptions that have already been implemented in macro-economic models, such as fairness consideration. Hence, marketing changing behavioral assumptions are needed for explaining macro-economic concept. * How to apply behavioral economy theory to predict marketing behavioral changes more accurate?In my this book, it will have two parts. The first part concerns why these US or UK enterprise change their marketing strategies to solve consumer behavioral changing challenges as the as the second part concerns why these US or UK enterprises change their organizational internal management strategies to solve their staffs' works or emotions challenges from their behavioral economy method.In first part, I shall apply micro or macroeconomic concept to assume why any one of these UK or US enterprises which are needed to change any marketing strategies from their consumer behavioral changing factor influences. I choose to apply micro or macroeconomic concept to assume that because macro or microeconomic evidence is more reasonable to prove why UK and US both countries themselves markets will be influenced to change these below UK and US enterprises' marketing strategies by their consumers' behavioral changing influences. For example, when there is strong evidence for macroeconomic consumption behavior, it is less clear whether this inertia should be viewed as the outcome of consumer individual habit information or other alternative to choose to by any kind of products or consume any services. Another reason is whether macroeconomic models should incorporate behavioral features or other standard economic model, like financial risk, loan fluctuation, the product or service price changing etc. factors general macro social economic problems to influence consumer general consumption desires in the country. On the one hand, I shall apply macroeconomic or microeconomic concepts to explain why these UK or US enterprises need to change marketing strategies to solve their consumer desires changing challenges. Anyway, economists aim to develop models of human behavior and interactions in market in order to build useful models. Economists make simplifying assumptions to analyze why the market will be changed by consumer individual consumption behavior changing. On the other hand, I also shall apply micro economy concept "economy man concept", "consumer individual cost and benefit, "excepted utility theory" as well as macro economy concept to explain why consumer will change their consumption behaviors to influence these US or UK enterprises need to change their marketing strategies to solve their consumers'shopping desires to be decreased challenges from behavioral economy view point.

Author: Johnny Ch LOK
Publisher: Independently Published
ISBN: 9781980930204
Category :
Languages : en
Pages : 209

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Book Description
SummaryI shall research three questions.(1)Whether has it relationship between behavioraleconomy and consumer psychology ?(2)Can apply behavioral economy concept topredict consumer behavior?(3)How can apply behavioral economy conceptto predict consumer behavior?In part one, I shall explain what behavioral economy mean and function is, and I shall indicate some examples of behavioral economy method.In part two, I shall indicate how to apply behavioral economy methods to attempt to predict Disney visitor's behavioral choice to visit , university student behavioral choice to study, underground train MTR's passenger's behavioral choice what transportation tool to catch, airline passenger's behavioral choice which airline to buy airticket to catch airplane and environment protection product buyer's behavioral choice to buy any kind of environmental product reasons.Because economic is the science of how resources are allocated by individuals, firms and markets. So, the psychology of individual behavior should be influenced by environment economic factors. Behavioral economy is seem a mathematical tool to predict consumer behaviors, e.g. product price, purchase of insurance, corporate structure and personal decisions, like investment in education or investment in saving.These external economic environment factors, firm's internal strengths or weaknesses factors and consumer's individual psychological factors will influence how many the consumers choose to buy the firm's products or consume the firm's service provision in every year.I write this topic main aim to explain how to apply behavioral economy methods to predict consumer behavior or employee behavior. In my this book, I shall indicate UK and US some public or private entrepreneurs' model, how to apply behavioral economy methods to predict whose marketing behaviors in macro economy view point as well as organizational behavior in micro economy view point both. Different industries have different unique marketing consumption models. How to apply behavioral economy methods to predict behavior in order to know what is the main psychologyical factors to influence these sample UK, US sample entrepreneur's consumers choices to decide to consume themselves services or buy their products more attractively. I shall apply marketing behaviors in macro economy view point as well as organizational behavior in micro economy view point both to indicate these factors, such as product price, purchase of insurance, corporate structure and personal decisions, like investment in education or investment in saving. To explain why these factors will influence consumer numbers to any firms.

Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781082823275
Category :
Languages : en
Pages : 524

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Book Description
How can ( non-behavioral economy method) ethnographic research predict consumer emotion ?Ethnographic research is one preferable consumer behavioral psychology method to predict consumers' general shopping model. Because any businessmen can install one video record camera to record the consumers' life habit at home. It aims to watch every video record camera observers whose life habits or life behaviors to evaluate the reasons why who choose to buy the product to make shopping desire more accurate.Critically assess the role of ethnographic research as a means of learning More about buyer behavior. To critically assess whether the role of ethnographic research as a means of learning more about buyer behavior. I shall indicate what the marketers who use general methods to learn more about buyer behavior to compare to ethnographic research difference. In general, marketers learn buyer behavior who shall follow the simplified stages in the buyer decision process, such as the beginning is from need recognition to information search to evaluate to decision to the end of post purchase evaluation stage. Hence, the any buyers behavior shall be cycle stage to decide whether who shall repeat to choose to buy the company's product or use it's service if who feel the product or service had achieved their satisfaction after who spent. The marketers shall use questionnaires or marketing researches to enquire consumers to gather their ideas to analysis to get evaluation to assess whether how whose companies need to produce what kinds of new products style, design, color, price level and sale channels to achieve the most suitable marketing strategy to raise their sale competition. Otherwise, the role of ethnographic search is one different method to learn more about buyer behavior. In general, companies shall not need to arrange questionnaires to enquire participants to fill to answer questions to gather data to carry on evaluation and which do not need to follow the simplified stages to assess target client groups purchase decision process to carry on the sale and post purchase evaluation cycle to evaluate whether what are their product criteria or weaknesses which need to improve to raise their sale competition in their market. I think ethnographic research can get closer to the truth about consumer behavior. On behalf of companies' clients, which can seek to uncover hidden truths about the way their clients' lead their lives, by paying volunteers to be followed for days on end, being filmed and having their every more recorded.

Author: Johnny Ch LOK
Publisher:
ISBN: 9781980689874
Category :
Languages : en
Pages : 344

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Book Description
This book is concerned how to apply marketing and behavioral economy and organizational behaviour theories and concepts to predict marketing behavior. I shall indicate some different marketing and economy and organizational behavioural theories or concepts to predict marketing behavior Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to any one of these case study challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book is one teaching book to give some behavioral economy concepts how to apply to solve the individual company's actual case studies challenges and predict marketing behavior to sample enterprises. In my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict marketing behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily. My main aim to explain why any organizations, such as government, firm which has good marketing and organization behavioral stragegy, then it can have good behavioral economy method to predict marketing behavior more successfully. JOHNNY CH LOK Business Psychology

Author: Johnny Ch LOK
Publisher:
ISBN: 9781549968693
Category :
Languages : en
Pages : 340

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Book Description
This book is concerned how to apply marketing and behavioral economy and organizational behaviour theories and concepts to predict marketing behavior. I shall indicate some different marketing and economy and organizational behavioural theories or concepts to predict marketing behavior Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to any one of these case study challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book is one teaching book to give some behavioral economy concepts how to apply to solve the individual company's actual case studies challenges and predict marketing behavior to sample enterprises. In my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict marketing behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily. My main aim to explain why any organizations, such as government, firm which has good marketing and organization behavioral stragegy, then it can have good behavioral economy method to predict marketing behavior more successfully. JOHNNY CH LOK Business Psychology

Author: Johnny Ch LOK
Publisher:
ISBN: 9781099453458
Category :
Languages : en
Pages : 543

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Book Description
IntroductionWhether can apply behavioral economic method to raise productivity, service performance in organizations and predict consumer individual emotion in consumption market. I write this book aims to explain whether behavioral economy methods can be attempted to solve how to raise productivities challenge in organizational situations as well as how to predict consumption behaviors challenges. This book divides two parts. Part one, I explain what behavioral economy mean and what behavioral economic methods can be applied to predict consumer emotions and raise staff productivities behaviors.In part one, chapter one I shall explain how to apply behavioral economic method to predict normal basic income consumption client group's habitual spending behavior as well as how to apply behavioral economic method to predict how labor market changing behavior and predict when labor market changes will occur in order to solve shortage of labor or job supply shortage challenges, I shall explain how can apply behavioral economy method raises basic stable income consumer consumption desire, I shall explain behavioral economy method to explain what is the mean of basic stable income consumption great of small amount desire, how to apply life-cycle advertisement method to predict of consumer behavior, and explain how to apply behavioral economy method to raise electricity consumption from electricity user individual habit.In part one, chapter two, I shall explain how to apply behavioral economic method to build consumer confidence is as a predictor of consumption spending. I shall also explain what confidence in consumption survey means and I shall apply behavioral economy method to explain how and why to apply survey to gather data in consumption market. It can measure how much degree of confidence of overall clients to the brand of product or service as well as how to build consumer confidence to buy the brand of product or consume the brand of service as well as I shall also explain what a confidence indicator means and how to apply confidence indicator to predict how many potential consumers will choose to buy the brand of product or consume the brand of service. I shall explain how to apply behavioral economy methods to influence employee individual psychology to achieve to raise productivity of long term incentive invention. I shall apply behavioral economy method to explain why increasing salary is short term incentive productivity method, how to improve the design of incentive structures to encourage productivities organizations, how to build employees and managers kindly co-operational relationship method, explain whether bonus method can encourage service performance to be raised as well as how to apply behavioral economy method to explain how to predict human motivation natural behaviors. I shall apply behavioral economic method to explain that why under-level productive efficiency is not represent low production number to the manufacturer as well as low-consumption desire is not represent less consumer demands or customers lose confidence to the product.In part two, I shall indicate some large organization cases how to apply behavioral economy methods to predict consumer behaviors and solve consumer desire challenges as well as how to apply behavioral economic methods to raise staff productivities.On part three, This first part explains how and why time pressure will influence marketing behavior. I shall indicate some service and product case to explain what the time pressure consumption environment can influence consumer decision making. I also indicate some large international organizations to explain how and why consumers will feel time pressure to influence their consumption behaviors. This second part explains how and why time pressure will influence employees feel that they need learn how to change their working behavior in order to adapt their working pressure environment.

Author: Johnny Ch LOK
Publisher:
ISBN: 9781980893523
Category :
Languages : en
Pages : 316

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Book Description
Will a merger strategy increase profits? These questions are answered by some process of judging likelihood. The standard principles used in economic to model probability judgement in economic are concepts of statistical sampling, which are concerned probabilities in the face of new evidence. However, it requires a separation between previously judged probabilities and evaluations of new evidence. However, ( consumers) people often overestimate the probability who previously attached to events which later happened. This leads to "secondguessing". For example, Monday morning quarterbacking and may be partly responsible for lawsuits against stockbrokers who lost money for their clients. ( The clients think the brokers should have known). For example, anybody has tried to learn from a computer distance learning manual has seen the classroom learning of knowledge in action. Another example for making probability judgements is called "representativeness": People judge conditional probabilities like P(hypothesis /data) or P( example/class) by how well the data represents the hypothesis or the example represents the class. Representativeness is an economical shortcut that delivers reasonable judgements with minimal effort in many cases. For example, in judging whether a certain student ( University customer) described in a profile is, say, a psychology major or computer science major, the student decides how well the profile matches the psychology or computer science career to the student generally. So, University can read the student profile to predict whether the student will choose to study psychology subject more prefer or computer subject more prefer to predict whose computer or psychology student numbers more accurate in the year. Many studies show how this sort of feature-matching can lead people to underweigh the "base rate", in this example, the overall frequency of the two majors. Another byproduct of representativeness is the "law of small numbers": Small samples are though to represent the properties of the statistical process that generated them ( as if the law of large numbers, which guarantees that a large sample of independent draws does represent the process, is in a hurry to work). Field and experimental studies with basketball shooting and betting on games that people believe that there is positive attitude that players experience the "hot hand", when there is no evidence that such an effect exists.

Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781728910741
Category :
Languages : en
Pages : 346

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Book Description
IntroductionThis book is concerned how to apply marketing and behavioral economy and organizational behaviour theories and concepts to predict marketing behavior. I shall indicate some different marketing and economy and organizational behavioural theories or concepts to predict marketing behavior Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to any one of these case study challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book is one teaching book to give some behavioral economy concepts how to apply to solve the individual company's actual case studies challenges and predict marketing behavior to sample enterprises.In my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict marketing behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily. My main aim to explain why any organizations, such as government, firm which has good marketing and organization behavioral stragegy, then it can have good behavioral economy method to predict marketing behavior more successfully.