Behavioral Decision Making PDF Download

Author: George Wright
Publisher: Springer Science & Business Media
ISBN: 1461323916
Category : Psychology
Languages : en
Pages : 570

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Author: Peter Suedfeld
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 402

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Author: Stephen Wendel
Publisher: "O'Reilly Media, Inc."
ISBN: 1449367984
Category : Computers
Languages : en
Pages : 393

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Book Description
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

Author: Peter Suedfeld
Publisher: Stroudsburg, Pa. : Dowden, Hutchinson & Ross
ISBN:
Category : Political Science
Languages : en
Pages : 376

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Author: United States. President's Commission on Mental Health
Publisher:
ISBN:
Category : Mental health
Languages : en
Pages : 796

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Author: Bettye Rose Connell
Publisher:
ISBN:
Category : Architectural design
Languages : en
Pages : 520

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Author: United States. President's Commission on Mental Health
Publisher:
ISBN:
Category : Mental health
Languages : en
Pages : 800

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Author: Annie Duke
Publisher: Penguin
ISBN: 0593418484
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Through a blend of compelling exercises, illustrations, and stories, the bestselling author of Thinking in Bets will train you to combat your own biases, address your weaknesses, and help you become a better and more confident decision-maker. What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about decisions that didn't work out, get caught in analysis paralysis, endlessly seek other people's opinions to find just that little bit of extra information that might make you sure, and finally go with your gut. What if there was a better way to make quality decisions so you can think clearly, feel more confident, second-guess yourself less, and ultimately be more decisive and be more productive? Making good decisions doesn't have to be a series of endless guesswork. Rather, it's a teachable skill that anyone can sharpen. In How to Decide, bestselling author Annie Duke and former professional poker player lays out a series of tools anyone can use to make better decisions. You'll learn: • To identify and dismantle hidden biases. • To extract the highest quality feedback from those whose advice you seek. • To more accurately identify the influence of luck in the outcome of your decisions. • When to decide fast, when to decide slow, and when to decide in advance. • To make decisions that more effectively help you to realize your goals and live your values. Through interactive exercises and engaging thought experiments, this book helps you analyze key decisions you've made in the past and troubleshoot those you're making in the future. Whether you're picking investments, evaluating a job offer, or trying to figure out your romantic life, How to Decide is the key to happier outcomes and fewer regrets.

Author: United States. President's Commission on Mental Health
Publisher:
ISBN:
Category : Mental health
Languages : en
Pages : 808

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Author: United States. President's Commission on Mental Health
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 838

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