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Author: Donald Bull Publisher: Schiffer Pub Limited ISBN: 9780764311680 Category : Antiques & Collectibles Languages : en Pages : 175
Book Description
Informative, and truly entertaining, this book illustrates the finer points of beer advertising in over 500 color photographs of many sharp or pointed objects associated with beer advertising. Information about the breweries and brands advertised, the makers, a price guide, and a detailed index make it a sharp beer reference.
Author: Donald Bull Publisher: Schiffer Pub Limited ISBN: 9780764311680 Category : Antiques & Collectibles Languages : en Pages : 175
Book Description
Informative, and truly entertaining, this book illustrates the finer points of beer advertising in over 500 color photographs of many sharp or pointed objects associated with beer advertising. Information about the breweries and brands advertised, the makers, a price guide, and a detailed index make it a sharp beer reference.
Author: Roxanne Hovland Publisher: Routledge ISBN: 1317461363 Category : Business & Economics Languages : en Pages : 440
Book Description
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Author: Sam Calagione Publisher: John Wiley & Sons ISBN: 1119649579 Category : Business & Economics Languages : en Pages : 388
Book Description
Celebrate the 26th anniversary of the Dogfish Head Craft Brewery with this rich, adventurous history The Dogfish Head Book: 26 Years of Off-Centered Adventures celebrates a quarter-century in business for the Dogfish Head Craft Brewery. Over the past 26 years, the Dogfish Head founders have learned timeless lessons about working and living. This book shares their hard-earned insights and helps readers navigate life’s adventures. Through its colorful design and photos, The Dogfish Head Book brings the brewing business to life. Inside, you’ll find wisdom and entertainment in the form of memorabilia, photos, and the Dogfish Head Rules of Thumb. Food and beer lovers, entrepreneurs, and business professionals alike will enjoy this unique book, which also makes a perfect gift for any Dogfish Head fan or craft beer enthusiast. Since its start in 1995, Dogfish Head has grown exponentially to become one of the most celebrated craft breweries in the United States. This book lets you tour the history of the iconic brand without leaving home. Recounts the rich history of the Dogfish Head Brewery and Distillery Explores the founders’ unique and successful business philosophy Reveals new details about the future of this fast-growing brewery Celebrates the 26th anniversary of Dogfish Head Paired nicely with any Dogfish Head beer, The Dogfish Head Book: 26 Years of Off-Centered Adventures is a living guide to business and life—the Dogfish way!
Author: Publisher: Turner Publishing Company ISBN: 1681622793 Category : Antiques & Collectibles Languages : en Pages : 335
Book Description
In 1951, while Herb served as a cryptographer with the US Air Force in Munich, Germany, he purchased his first pieces of beer memorabilia: eight beer glasses. He and wife Helen didn’t know it yet, but this small purchase would lead to them having the largest private collection of beer memorabilia in the world. Loaded with over 200 sharp color photos, The World of Beer Memorabilia: Identification & Value Guide showcases the personal collection of Herb and Helen Haydock's beer memorabilia, the world’s largest private collection representing over 34 years of their time and effort. This book is the perfect read for any and every beer memorabilia collector or beer enthusiast.
Author: Dick Cantwell Publisher: Brewers Publications ISBN: 1938469070 Category : Cooking Languages : en Pages : 229
Book Description
The Brewers Association's Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality. At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed—not least a brewery's obligations to the inland revenue service—along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring. Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today's most dynamic industries.
Author: Herman Wiley Ronnenberg Publisher: Routledge ISBN: 1315424797 Category : Social Science Languages : en Pages : 348
Book Description
From antique bottles to closely guarded recipes and treasured historic architecture, breweries have a special place in American history. This fascinating book brings the material culture of breweries in the United States to life, from many regions of the country and from early 16th century production to today’s industrial operations. Herman Ronnenberg traces the evolution of techniques, equipment, raw materials, and architecture over five centuries, discusses informal production outside of breweries, and offers detailed information on makers marks, patents, labels, and beer containers that allows readers to identify items in their own collections. Heavily illustrated with photographs and line drawings, this book will be popular with collectors and general readers, and a key reference in historical archaeology, local history, material culture, and related fields.
Author: Donald Bull
Author: Herbert A. Haydock
Author: Donald Bull
Author: Roxanne Hovland
Author: Sam Calagione
Author: Donald Bull
Author: 
Author: Dick Cantwell
Author: Jonny Garrett
Author: Herman Wiley Ronnenberg
Author: Harry L. Rinker