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Author: Hermann Simon Publisher: Springer Science & Business Media ISBN: 1441908234 Category : Business & Economics Languages : en Pages : 169
Book Description
Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression. In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations can topple mighty empires; consider the U.S. auto industry, for example. The severity of the crisis demands that your company understand its causes, diagnose carefully, implement decisively and monitor constantly. However, the crisis also creates chances for companies that learn to assess risk, recognize opportunity and take action quickly. This book is an antidote to the chorus of doom-and-gloom, a manual for business leaders and employees who are ready to fight. In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately. Organized into broad categories—"Changing Customer Needs," "Sales and the Sales Force," "Managing Offers and Prices" and "Services"—Simon shows companies how to focus on the areas where emphatic action can have quick and maximum impact on corporate performance. Drawing from dozens of successful cases around the world, Simon helps readers learn to read the market signals, develop quick solutions, and stay a step ahead of their competitors, while avoiding the pitfalls looming in the crisis. A concluding chapter looks beyond the crisis and considers the longer-term socio-political and business consequences, in which Simon foresees a new era of restraint.
Author: Hermann Simon Publisher: Springer Science & Business Media ISBN: 1441908234 Category : Business & Economics Languages : en Pages : 169
Book Description
Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression. In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations can topple mighty empires; consider the U.S. auto industry, for example. The severity of the crisis demands that your company understand its causes, diagnose carefully, implement decisively and monitor constantly. However, the crisis also creates chances for companies that learn to assess risk, recognize opportunity and take action quickly. This book is an antidote to the chorus of doom-and-gloom, a manual for business leaders and employees who are ready to fight. In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately. Organized into broad categories—"Changing Customer Needs," "Sales and the Sales Force," "Managing Offers and Prices" and "Services"—Simon shows companies how to focus on the areas where emphatic action can have quick and maximum impact on corporate performance. Drawing from dozens of successful cases around the world, Simon helps readers learn to read the market signals, develop quick solutions, and stay a step ahead of their competitors, while avoiding the pitfalls looming in the crisis. A concluding chapter looks beyond the crisis and considers the longer-term socio-political and business consequences, in which Simon foresees a new era of restraint.
Author: Michael Baker Publisher: Routledge ISBN: 1134506058 Category : Business & Economics Languages : en Pages : 679
Book Description
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Author: Hermann Simon Publisher: Springer Nature ISBN: 3030607585 Category : Business & Economics Languages : en Pages : 305
Book Description
In this engaging, insightful, and inspiring narrative, Hermann Simon, the world-renowned management thinker, consultant, pricing expert, entrepreneur, and leading authority on the “hidden champions” business model, highlights the influences on his remarkable journey from humble origins on a German farm to advising and sharing the stage with global leaders in industry, academia, and politics. Born in 1947 in the rural Eifel region of Western Germany, Simon’s coming of age parallels that of a country struggling to come to terms with the legacy of World War II and reinvent itself as a new world power. His colorful anecdotes of a youth spent in an agricultural community that in many ways operated as it had since the Middle Ages, reflect the establishment of core values, such as trust, focus, quality, and commitment that served as an anchor against the accelerating pace of technological, economic, political, social, and cultural change in the subsequent decades. Simon takes readers on a journey through time and space, as his—and our—world transformed from isolated to connected, local to global, revealing lessons learned from the extraordinary people (from Peter Drucker to Henry Kissinger) and places he has encountered along the way, through a career that has evolved from research and education to management consulting to leadership and strategy development on a broad scale. His particular interest in the Mittelstand, or “hidden champions,” the small and medium-sized companies that exemplify the German business philosophy and served as the engine of its economic revival, becomes a powerful metaphor of his own experiences in blazing new trails while staying true to one’s roots. For anyone familiar with Simon’s work and contributions, Many Worlds, One Life reveals unique insights into the man himself and the origins of his ideas on successful leadership and business strategy. But more generally, readers in any field or discipline will recognize how their own stories reflect their ties to the past, their accomplishments in an increasingly complex environment, and, ultimately, their roads to the stars. “Hermann Simon is one of the very few people who combine a truly global mindset with strong local roots. This rare combination makes him a superb bridge-builder at a time of increasing friction in our global trading system. World-renowned management scholar, successful entrepreneur, engaged citizen - this book tells his life’s amazing story in a compelling way.” U. Mark Schneider, CEO, Nestlé “From the moment I met Hermann Simon, through each successive encounter, I have enjoyed increasing returns which are rare in most relationships. Hermann, please continue to open further fields of inquiry in business theory and practice, always with an eye to aligning profit, high purpose, and passion.” Philip Kotler, Professor Emeritus of Marketing, Kellogg School of Management, Northwestern University “Among the politicians, officials, scholars, and entrepreneurs that Hermann Simon has close acquaintance with, it is a great honor that I am writing a letter of recommendation for this book and Dr. Simon. As a worldly renowned business manager and scholar, his wise words have always inspired and awakened business leaders (and engineers) like me. I bought the book and finished it on the spot before I left the bookstore. This book is about his life rather than his studies. This book also proves that he is a good essayist as much as he is a scholar. As you navigate into his youth in a German farmhouse, you will notice that he has always captured the details of daily life and social surroundings. It is the encounter of such details and awakening of his senses that have led him to become the pride of modern Europe’s business management studies. My favorite part in his book is the chapter, ‘The School of Life’. He has listed the things he has learned throughout his life and said they are ‘subjective and incomplete.’ As I read through his book, it felt as if I were having a cup of tea with him over family, future, health, management, leadership, time management, and other lifetime subjects. His value and love for humanity is truly special. In this book, he acknowledges that his life is divided in two: one from his Eifel village and one from the globalized word. The division of the old and the present, or the division of time and space, which usually starts from village and ends in a city, was unavoidable to anyone our age who has gone through rapid urbanization and industrialization. Such sense of separation, however, does not always lead to enlightenment. The enlightenment that he is sharing with us is the fruit of his lifetime effort. When you read his stories from his childhood to recent research and studies, you will learn the never-changing truth that ‘Great discernment is cultivated rather than is born.’ I also think this book will be a milestone for the younger generations who still have more road to travel.” Dr. Chang Gyu Hwang, former CEO, Samsung Electronics and KT Korea Telecom "In his autobiography, Professor Hermann Simon narrates his experience of growing from the countryside to the international stage and becoming a common friend in Chinese and German economic circles. It can be said that with the impetus of globalization, his Hidden Champion Theory has been widely practiced in both Germany and China. The combination of the Hidden Champion Theory and the pragmatic development of small and medium-sized enterprises has promoted the craftsmanship, deepened international cooperation, and enriched the connotation of Sino-German economic and trade cooperation. In recent years, Sino-German pragmatic economic and trade cooperation has maintained a continuous development momentum. Both the industrial chain and the supply chain cooperation are safe and stable. In the future, we will look forward to collaborating more with the German business community to uphold multilateralism, promote trade and investment liberalization and facilitation, assist cooperation in various fields to achieve positive results, push the continuous expansion of two-way opening forward." 刘殿勋Mr. LIU Dianxun 中华人民共和国商务部投资促进事务局局长 Director General of Investment Promotion Agency of Ministry of Commerce. P.R.China
Author: Tatjana Muravska Publisher: BWV Verlag ISBN: 3830528310 Category : Baltic Sea Region Languages : en Pages : 346
Book Description
Hauptbeschreibung This Volume II represents articles prepared in conjunction with the workshops and Round Table Debate ""University-Business Partnership through the Triple Helix Approach"" which took place at the International Conference 'European Integration and Baltic Sea Region: Diversity and Perspectives', held in Riga from 26th to 27th September 2011 and organised by the University of Latvia Doctoral School European Integration and Baltic Sea Region Studies. This collection of articles provides information, opinions and research that should be of value to practitioners, academi.
Author: Hermann Simon Publisher: Springer Nature ISBN: 3030767027 Category : Business & Economics Languages : en Pages : 213
Book Description
Real profit after taxes is the most important management target. Profits are the cost of survival and the creators of new value. In this book, celebrated management thinker Hermann Simon brings clarity to the jungle of profit concepts and balance sheets. He sheds light on the performance of numerous companies and industries in international comparison and looks at the key profit drivers: price, sales and costs. Hermann Simon derives practical consequences from his astute analysis and offers a convincing guide to profit-oriented and sustainable corporate management! The book pleads for a reconsideration of profit as the guiding concept of management and entrepreneurship, and it showcases how profitability can ensure the long term health of a business. Questioning the fact/dilemma, why more than 80 percent of companies in the US are going public have never turned a profit, this book is invaluable inspiration and a powerful guide for responsible and resilient managers and entrepreneurs.
Author: Frank Arnold Publisher: McGraw Hill Professional ISBN: 0071770518 Category : Business & Economics Languages : en Pages : 322
Book Description
Master the skills that icons throughout history have used to achieve the highest levels of success “This is an intelligent, knowledgeable presentation of management. The pragmatic approach of learning from icons makes the book extremely worthwhile reading for up-and-coming and experienced managers alike.” —Dr. Helmut O. Maucher, Honorary Chairman of the Board, Nestlé “Embracing a broad variety of successful personalities from all walks of life, this analysis of management skills makes for interesting reading and provides a great source of inspiration." —Dr. Josef Ackermann, Chairman of the Management Board and the Group Executive Committee, Deutsche Bank AG “Arnold cleverly explains the keys to successful management with references to real-life challenges successfully overcome by iconic leaders. This entertaining book is insightful, thought-provoking, and of immense practical value.” —Fred B. Irwin, President, American Chamber of Commerce in Germany “Profound management know-how and coverage of a wide range of valuable issues provide great inspiration for anyone seeking to apply effective management principles in practice.” —Professor Klaus Evard, founder and former President of the European Business School “Management know-how translates into knowledge of how to succeed in all levels of life, and everyone can learn to be successful. That is the simple premise behind this book.” —Frankfurter Allgemeine Zeitung What do Barack Obama, Steve Jobs, Pablo Picasso, and Napoleon have in common? EXCELLENT MANAGEMENT SKILLS It doesn’t matter what your field of expertise is, whom you know, or how educated you are. If you have powerful management skills, you will succeed; if you don’t, you’ll hit the ceiling sooner rather than later. In What Makes Great Leaders Great, bestselling author and leadership expert Frank Arnold gathers 56 icons from various fields—from business and sports to politics and pop culture—to reveal the specific management skills they used to reach the top. For every line of work or personal goal, effectively applying these management skills will lead to ultimate success. All the people in this remarkably diverse group figured out what they needed to know to manage their rise to the top—and executed it with superb skill. What Makes Great Leaders Great includes: Bill Gates on harnessing the power of a business mission Nicolaus Copernicus on questioning every assumption Phil Knight on fine-tuning the right strategy Michael Dell on making the customer your number-one priority Michelangelo on focusing on a single objective Joseph Schumpeter on practicing creative destruction Roger Federer on self-motivation Hippocrates on behaving responsibly Steve Jobs on implementing ideas Ray Kroc on envisioning the future Gen. George Patton on clearly defining assignments Warren Buffett on demanding effective management Stephen Hawking on making the best use of your time Pablo Picasso on fostering life-long creativity Muhammad Yunus on looking beyond your own interests Learn from the best in the business—and history—how to leverage your skills, knowledge, and talent to reach levels of success you never dreamed possible.
Author: Don Peppers Publisher: John Wiley & Sons ISBN: 1119815339 Category : Business & Economics Languages : en Pages : 517
Book Description
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Author: Bobby Jindal Publisher: Simon and Schuster ISBN: 1596981709 Category : Political Science Languages : en Pages : 322
Book Description
Piyush "Bobby" Jindal is an American politician who was the 55th Governor of Louisiana between 2008 and 2016, and previously served as a U.S. Congressman and as the vice chairman of the Republican Governors Association.
Author: Norm Champ Publisher: McGraw Hill Professional ISBN: 1260452549 Category : Business & Economics Languages : en Pages : 217
Book Description
Overcome debt, make smart money decisions, and build a financially secure future Do you support your family, pay your taxes, get the bills done on time—and yet still struggle to achieve financial security? If so, you’re not alone. About one-third of all Americans have not saved for retirement, another third have no savings at all, and more than half have no budget. How did we get here? Two words: financial illiteracy. As money and finance have become more complex over the decades, the average American has not been able to keep up—in essence, leaving our personal financial decisions up to banks, bureaucrats, policymakers, and even fraudsters. Norm Champ, a former director at the Securities and Exchange Commission (SEC), provides an in-depth primer on how money works, designed just for you—the non-finance reader. Champ shows how to: • Pay off your loans and stay out of debt for the long run • Build savings that will see you through thick and thin • Avoid financial disaster—from bad credit deals to outright scams • Start building a safe, smart investing portfolio Our financial system is easier to grasp than you think—and armed with this new knowledge and insight, you’ll finally take control of your financial future. When you know how money works, you make better financial decisions. It’s that simple. Mastering Money demystifies finance and provides plainspoken, straightforward advice for building a solid financial foundation you can count on in good times and bad.
Author: Hermann Simon
Author: Hermann Simon
Author: Michael Baker
Author: Hermann Simon
Author: Tatjana Muravska
Author: Hermann Simon
Author: Hermann Simon
Author: Frank Arnold
Author: Don Peppers
Author: Bobby Jindal
Author: Norm Champ