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Author: Malcolm McDonald Publisher: John Wiley & Sons ISBN: 0470979097 Category : Business & Economics Languages : en Pages : 513
Book Description
"The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. "--Publisher.
Author: Malcolm McDonald Publisher: John Wiley & Sons ISBN: 0470979097 Category : Business & Economics Languages : en Pages : 513
Book Description
"The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. "--Publisher.
Author: Publisher: World Bank Publications ISBN: 9780821351055 Category : Technology & Engineering Languages : en Pages : 104
Book Description
Knowledge is a fundamental driver of increased productivity and global competition. Information and communication technologies provide a foundation for building up and applying knowledge in private and public sectors. Countries with information infrastructures that are well developed and that use innovative information technology applications, have advantages for sustained economic growth and social development. Developing countries face opportunity costs when delaying greater access to and use of information infrastructures and technologies. As these information and communication technologies are the centre of World Bank Strategic Directions Framework priorities, increasing the climate for investment and sustainable growth at the same time as empowering and investing in poor people. Implementing a strategy to support information and communication technologies development in client countries is high on the World Bank Group agenda.
Author: Thomas C. Wilson Publisher: John Wiley & Sons ISBN: 1118774639 Category : Business & Economics Languages : en Pages : 724
Book Description
A value management framework designed specifically for banking and insurance The Value Management Handbook is a comprehensive, practical reference written specifically for bank and insurance valuation and value management. Spelling out how the finance and risk functions add value in their respective spheres, this book presents a framework for measuring – and more importantly, influencing – the value of the firm from the position of the CFO and CRO. Case studies illustrating value-enhancing initiatives are designed to help Heads of Strategy offer CEOs concrete ideas toward creating more value, and discussion of "hard" and "soft" skills put CFOs and CROs in a position to better influence strategy and operations. The challenge of financial services valuation is addressed in terms of the roles of risk and capital, and business-specific "value trees" demonstrate the source of successful value enhancement initiatives. While most value management resources fail to adequately address the unique role of risk and capital in banks, insurance, and asset management, this book fills the gap by providing concrete, business-specific information that connects management actions and value creation, helping readers to: Measure value accurately for more productive value-based management initiatives and evaluation of growth opportunities Apply a quantitative, risk-adjusted value management framework reconciled with the way financial services shares are valued by the market Develop a value set specific to the industry to inspire initiatives that increase the firm's value Study the quantitative and qualitative management frameworks that move CFOs and CROs from measurement to management The roles of CFO and CRO in financial firms have changed dramatically over the past decade, requiring business savvy and the ability to challenge the CEO. The Value Management Handbook provides the expert guidance that leads CFOs and CROs toward better information, better insight, and better decisions.
Author: Malcolm McDonald Publisher: Butterworth-Heinemann ISBN: 0750667273 Category : Business & Economics Languages : en Pages : 416
Book Description
Marketing due diligence is a process, which has emerged from one of Europe's leading business schools. It blends proven ideas from strategic and financial management with concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value.
Author: Adrian Payne Publisher: Routledge ISBN: 1136016023 Category : Business & Economics Languages : en Pages : 372
Book Description
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.
Author: S. Soundaian Publisher: MJP Publisher ISBN: Category : Business & Economics Languages : en Pages : 559
Book Description
Management today has become a strategic function in view of frequently occurring economic cycle changes on a global scale resulting in loss of millions of customers and jobs. The recessionary trend also has become a prolonged one which has necessitated the application of more mind to this problems. Although some argue that recession is an opportunity and it should be properly exploited, we cannot agree with this argument and lead our ears to those people.
Author: Malcolm McDonald Publisher: Elsevier ISBN: 075066746X Category : Business & Economics Languages : en Pages : 416
Book Description
'Marketing Plans for Service Businesses' is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic style and each chapter has examples of marketing planning in practice.
Author: Scott E. Page Publisher: Princeton University Press ISBN: 1400830281 Category : Business & Economics Languages : en Pages : 457
Book Description
In this landmark book, Scott Page redefines the way we understand ourselves in relation to one another. The Difference is about how we think in groups--and how our collective wisdom exceeds the sum of its parts. Why can teams of people find better solutions than brilliant individuals working alone? And why are the best group decisions and predictions those that draw upon the very qualities that make each of us unique? The answers lie in diversity--not what we look like outside, but what we look like within, our distinct tools and abilities. The Difference reveals that progress and innovation may depend less on lone thinkers with enormous IQs than on diverse people working together and capitalizing on their individuality. Page shows how groups that display a range of perspectives outperform groups of like-minded experts. Diversity yields superior outcomes, and Page proves it using his own cutting-edge research. Moving beyond the politics that cloud standard debates about diversity, he explains why difference beats out homogeneity, whether you're talking about citizens in a democracy or scientists in the laboratory. He examines practical ways to apply diversity's logic to a host of problems, and along the way offers fascinating and surprising examples, from the redesign of the Chicago "El" to the truth about where we store our ketchup. Page changes the way we understand diversity--how to harness its untapped potential, how to understand and avoid its traps, and how we can leverage our differences for the benefit of all.
Author: Edward W. Miles Publisher: Springer ISBN: 3030157814 Category : Business & Economics Languages : en Pages : 149
Book Description
In the mid-20th century, university-based business schools re-oriented themselves to increased alignment with the preferences of the university and decreased alignment with the preferences of business. This re-alignment has caused multiple observers to question the effectiveness of current-day business schools. For example, recent discussions have lamented that business schools are engaged in research that does not influence the practice of business. This book engages these debates, arguing that all judgments about the effectiveness of business schools are rooted in assumptions about what the purposes of the business school appropriately are and that many of those assumptions are unstated and not subjected to debate. The author weaves a unique blend of complexity theory, philosophy of science, and the nature of professions to articulate those goals and assess the effectiveness at meeting them. The book traces parallel discussions regarding the purpose of the university in the writings of Aristotle and Wilhelm von Humboldt and ties those discussions to current debates. This book will inform business faculty and administrators of the degree to which university-based business schools are balancing multiple purposes which include discovery of knowledge, creating knowledge that informs the practice of business, training professionals, and instilling ethical principles in its training of those professionals.
Author: Malcolm McDonald
Author: Malcolm McDonald
Author: 
Author: Thomas C. Wilson
Author: Malcolm McDonald
Author: Adrian Payne
Author: S. Soundaian
Author: Derrick Fludd
Author: Malcolm McDonald
Author: Scott E. Page
Author: Edward W. Miles