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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Publisher: Andrews McMeel Publishing ISBN: 0740792148 Category : Humor Languages : en Pages : 352
Book Description
The creator of Urban Dictionary shares a compendium of the site’s funniest, weirdest, and truest entries. Since 1999, UrbanDictionary.com has become the undisputed authority on contemporary slang. The site’s creator, Aaron Peckham, invites its ever-expanding fanbase to submit new words and definitions. For Urban Dictionary: Fularious Street Slang Defined, Peckham has curated a choice selection of terms that will definitely earn you street cred, and help newbies avoid confusing shank with skank.
Author: Frans de Waal Publisher: W. W. Norton & Company ISBN: 0393246191 Category : Science Languages : en Pages : 340
Book Description
A New York Times bestseller: "A passionate and convincing case for the sophistication of nonhuman minds." —Alison Gopnik, The Atlantic Hailed as a classic, Are We Smart Enough to Know How Smart Animals Are? explores the oddities and complexities of animal cognition—in crows, dolphins, parrots, sheep, wasps, bats, chimpanzees, and bonobos—to reveal how smart animals really are, and how we’ve underestimated their abilities for too long. Did you know that octopuses use coconut shells as tools, that elephants classify humans by gender and language, and that there is a young male chimpanzee at Kyoto University whose flash memory puts that of humans to shame? Fascinating, entertaining, and deeply informed, de Waal’s landmark work will convince you to rethink everything you thought you knew about animal—and human—intelligence.
Author: Stephen King Publisher: Simon and Schuster ISBN: 1982135360 Category : Comics & Graphic Novels Languages : en Pages : 130
Book Description
Enter once more the world of Roland Deschain—and the world of the Dark Tower…presented in this stunning fourth graphic novel of The Drawing of the Three story arc that will unlock the doorways to terrifying secrets and bold storytelling as part of the dark fantasy masterwork and magnum opus from #1 New York Times bestselling author Stephen King. “The man in black fled across the desert, and the gunslinger followed.” With these unforgettable words, millions of readers were introduced to Stephen King’s iconic character Roland Deschain of Gilead. Roland is the last of his kind, a “gunslinger” charged with protecting whatever goodness and light remains in his world—a world that “moved on,” as they say. In this desolate reality—a dangerous land filled with ancient technology and deadly magic, and yet one that mirrors our own in frightening ways—Roland is on a spellbinding and soul-shattering quest to locate and somehow save the mystical nexus of all worlds, all universes: the Dark Tower. Now, in the graphic novel series adaptation Stephen King’s The Dark Tower: The Drawing of the Three, originally published by Marvel Comics in single-issue form and creatively overseen by Stephen King himself, the full story of Roland’s saga continues. Sumptuously drawn by Piotr Kowalski, Jonathan Marks, Juanan Ramirez, and Cory Hamscher, plotted by longtime Stephen King expert Robin Furth, and scripted by New York Times bestselling author Peter David, The Drawing of the Three adaptation is an extraordinary and terrifying journey—ultimately introducing a generation of new readers to Stephen King’s modern literary classic The Dark Tower, while giving longtime fans thrilling adventures transformed from his blockbuster novels.
Author: Avi Publisher: Scholastic Inc. ISBN: 054592247X Category : Juvenile Fiction Languages : en Pages : 232
Book Description
Avi's treasured Newbery Honor Book now in expanded After Words edition!Thirteen-year-old Charlotte Doyle is excited to return home from her school in England to her family in Rhode Island in the summer of 1832. But when the two families she was supposed to travel with mysteriously cancel their trips, Charlotte finds herself the lone passenger on a long sea voyage with a cruel captain and a mutinous crew. Worse yet, soon after stepping aboard the ship, she becomes enmeshed in a conflict between them! What begins as an eagerly anticipated ocean crossing turns into a harrowing journey, where Charlotte gains a villainous enemy . . . and is put on trial for murder!After Words material includes author Q & A, journal writing tips, and other activities that bring Charlotte's world to life!
Author: John Corbett Publisher: Duke University Press ISBN: 9780822314738 Category : Music Languages : en Pages : 364
Book Description
In Extended Play, one of the country's most innovative music writers conducts a wide-ranging tour through the outer limits of contemporary music. Over the course of more than twenty-five portraits, interviews, and essays, John Corbett engages artists from lands as distant as Sweden, Siberia, and Saturn. With a special emphasis on African American and European improvisers, the book explores the famous and the little known, from John Cage and George Clinton to Anthony Braxton and Sun Ra. Employing approaches as diverse as the music he celebrates, Corbett illuminates the sound and theory of funk and rap, blues and jazz, contemporary classical, free improvisation, rock, and reggae. Using cultural critique and textual theory, Corbett addresses a broad spectrum of issues, such as the status of recorded music in postmodern culture, the politics of self-censorship, experimentation, and alternativism in the music industry, and the use of metaphors of space and madness in the work of African American musicians. He follows these more theoretically oriented essays with a series of extensive profiles and in-depth interviews that offer contrasting and complementary perspectives on some of the world's most creative musicians and their work. Included here are more than twenty original photographs as well as a meticulously annotated discography. The result is one of the most thoughtful, and most entertaining, investigations of contemporary music available today.
Author: Tim Patten Publisher: iUniverse ISBN: 1491724498 Category : Fiction Languages : en Pages : 405
Book Description
A recent survey showed that the average woman spends 133 hours per year nagging her husband or boyfriend. Up to 50% of domestic violence is perpetrated by women. Each year, millions of men are manipulated into marrying or impregnating their wives or girlfriends. Men, it's time to fight back and to reclaim your independence. Freedom is here. This self-help guide contains life lessons and instructions for empowering yourself, escaping oppression by women, and enjoying more sex. These stories of courageous men striking out on their own will inspire you to seek a life of freedom and ambition. Learn how to: * Discover the sovereignty to go your own way * Avoid the pitfalls of bad relationships and unhappy marriages * Recognize how monogamy stifles altruism and creativity * Embrace your masculine nature and sex drive * Explain to your partner what being a man truly entails Tim Patten speaks up for men everywhere. Whether you're seeking to unfetter yourself from abuse, cope with a jealous partner, unleash your creativity and productivity or simply start having fun again, you will find the path to liberation in Why I Cheat. Here's to your freedom!
Author: Sawyer Bennett Publisher: Big Dog Books, LLC ISBN: 1940883938 Category : Fiction Languages : en Pages : 84
Book Description
Larkin Mancinkus prides herself on making the town of Whynot, North Carolina just a little sweeter. As owner of Sweet Cakes Bakery, Larkin gets all the town gossip – the sugar, the spice, and the everything not so nice. So when she finds herself on the tip of everyone’s tongue thanks to an encounter with a mysterious and handsome stranger, she learns the true meaning of ‘if you can’t stand the heat, get out of the kitchen.’ Deacon Locke has spent his life traveling the world with no particular destination in mind. But when he rolls into Whynot on his Harley, he just knows there is something different about this town. What he doesn’t know is that out of all the places he’s traveled and all the people he’s met, the gorgeous bakery owner might just entice him to put down some solid roots. Come on down to see what’s cookin’ between Larkin and Deacon!
Author: Steve Roper Publisher: The Mountaineers Books ISBN: 9780898865066 Category : Travel Languages : en Pages : 242
Book Description
No ordinary guidebook, Sierra High Route leads you from point to point through a spectacular 195-mile timberline route in California's High Sierra. The route follows a general direction but no particular trail, thus causing little or no impact and allowing hikers to experience the beautiful sub-alpine region of the High Sierra in a unique way.
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: 
Author: Frans de Waal
Author: Stephen King
Author: Avi
Author: John Corbett
Author: Tim Patten
Author: Sawyer Bennett
Author: Steve Roper
Author: