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Author: Kathy Sierra Publisher: "O'Reilly Media, Inc." ISBN: 1491919078 Category : Business & Economics Languages : en Pages : 293
Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Author: Kathy Sierra Publisher: "O'Reilly Media, Inc." ISBN: 1491919078 Category : Business & Economics Languages : en Pages : 293
Book Description
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Author: Alex Shevrin Venet Publisher: Taylor & Francis ISBN: 1003845118 Category : Education Languages : en Pages : 210
Book Description
Educators must both respond to the impact of trauma, and prevent trauma at school. Trauma-informed initiatives tend to focus on the challenging behaviors of students and ascribe them to circumstances that students are facing outside of school. This approach ignores the reality that inequity itself causes trauma, and that schools often heighten inequities when implementing trauma-informed practices that are not based in educational equity. In this fresh look at trauma-informed practice, Alex Shevrin Venet urges educators to shift equity to the center as they consider policies and professional development. Using a framework of six principles for equity-centered trauma-informed education, Venet offers practical action steps that teachers and school leaders can take from any starting point, using the resources and influence at their disposal to make shifts in practice, pedagogy, and policy. Overthrowing inequitable systems is a process, not an overnight change. But transformation is possible when educators work together, and teachers can do more than they realize from within their own classrooms.
Author: Julian Jaynes Publisher: Houghton Mifflin Harcourt ISBN: 0547527543 Category : Psychology Languages : en Pages : 580
Book Description
National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry
Author: Jen Sincero Publisher: Simon and Schuster ISBN: 0743258533 Category : Family & Relationships Languages : en Pages : 320
Book Description
Drawing on personal experience and hundreds of interviews with straight chicks who've slept with lesbians, straight chicks who've slept with straight chicks, lesbians who have slept with straight chicks, and straight chicks who've done both or neither, Sincero covers A to Z of the experience.
Author: Jen Sincero Publisher: Simon and Schuster ISBN: 0743464281 Category : Fiction Languages : en Pages : 384
Book Description
At twenty-eight, Jenny Troanni has decided to become the rock goddess she was always meant to be. Items on her new to-do list include: 1) Quit going-somewhere copywriting job and get going-to-band-practice job. 2) Break up with Hootie and the Blowfish-lovin' boyfriend. 3) Hang out in skanky bars. Meet musicians. 4) Cash in pension and buy kickass guitar amp. 5) Team up with sex-crazed guitar genius/best friend Lucy Stover Hanover II. After auditioning every musician in the greater Los Angeles area---including the deluded, deranged, and underaged---Jenny finds the perfect lineup, and 60-Foot Queenie is born. But while reveling in free tequila shots, autograph hunters, and other perks of minor stardom, Jenny realizes with a shock that 60-Foot Queenie is poised to become even bigger than she imagined. Suddenly, she's learning the real lessons of Rock and Roll High School, including the danger of trusting a record company executive who ties a ponytail in his goatee, and the ten telltale signs your bass player is living in your practice space. Part diary, part crash course in rock stardom, Don't Sleep with Your Drummer is a hilarious, no-holds-barred guide through the pleasures and pitfalls of the music industry---from the beginning to the bitter end, and back again.
Author: Matthew Crow Publisher: Hachette UK ISBN: 1472105532 Category : Juvenile Fiction Languages : en Pages : 170
Book Description
Francis Wootton's first memory is of Kurt Cobain's death and there have since been other hardships much closer to home. At fifteen, he knows all about loss and rejection, and if he's honest, Francis- would-be poet, possible intellectual - feels he is wasted in Tyne and Wear. Lower Fifth is supposed to be his time: but when he is diagnosed with leukaemia, a whole new world of worry presents itself. There's the horror of being held back a year at school, the threat of imminent baldness. But he hadn't reckoned on meeting Amber and finding a reason to tackle it all - the good the bad and everything in-between - head on.
Author: John Bierce Publisher: Independently Published ISBN: 9781796347326 Category : Fiction Languages : en Pages : 266
Book Description
After surviving Skyhold's deadly labyrinth, Hugh and his friends are looking forwards to an uneventful summer. Their teacher Alustin has chartered a sandship for a training expedition into the vast sea of sand known as the Endless Erg, aiming for the wealthy and powerful desert city of Theras Tel. Hugh's happier than he's been in a long, long time, and he's quite excited for the fresh air, sunshine, and quiet.Of course, given Hugh's luck, their summer is going to be anything but quiet. They're about to be plunged into a morass of pirates, monsters, warring cults, flesh-tearing sandstorms, and a conspiracy against Indris Stormbreaker, the dragon queen of Theras Tel herself.At least Hugh's going to get plenty of fresh air and sunshine.
Author: Peckham Publisher: ISBN: 9781914425035 Category : Languages : en Pages : 540
Book Description
They tried to break us.They almost did.But we're not going anywhere. The Celestial Heirs think the stars are on their side. But they don't know what's coming. We have to be smart. Fighting them one on one isn't an option so we have to be stealthy. Remaining under the radar won't be easy, but if we pull it off, they'll never suspect our involvement when their lives start falling apart. Besides, they've already taken us to the brink of hell, what more can they really do?
Author: Bingz Huang Publisher: ISBN: 9789811488887 Category : Poetry Languages : en Pages : 102
Book Description
From the Womb of Gentleness arose this collection of poems by Bingz Huang and beautiful illustrations created by children's book illustrator, Yuanhui Chen.
Author: Paula Marinaro Publisher: Montlake Romance ISBN: 9781477825686 Category : Extinguishment of debts Languages : en Pages : 0
Book Description
"After a lifetime of uncertainty, Raine Winston shouldn't be fazed by anything anymore. But she's terrified. Terrified that her wayward sister, Claire, has gotten into debt dangerously over her head. Terrified that a muscle-bound biker named Diego doesn't want payment with money--he wants much more. And terrified of the dizzying desireshe feels whenever Diego touches her... Diego Montesalto spend his days raising hell and his nights in the arms of fast, easy women. Tough, tattooed, and used to taking what he wants, he refuses to get emotionally invested in anyone. But he can't stop thinking about Raine's sweet smell, striking blue eyes, and quiet determination. She may have the spirit of a warrior, but she needs someone to guide and protect her. When Raine has no choice to go on the run, she falls straight into the Hells Saints' mayem-filled world... and into Diego's strong arms. But in a life filled with hard choices, raw lust, and blood-soaked violence, is there room for loyalty...or love? -- Unedited summary from the book.
Author: Kathy Sierra
Author: Kathy Sierra
Author: Alex Shevrin Venet
Author: Julian Jaynes
Author: Jen Sincero
Author: Jen Sincero
Author: Matthew Crow
Author: John Bierce
Author: Peckham
Author: Bingz Huang
Author: Paula Marinaro