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Author: Matt Jones Publisher: John Wiley & Sons ISBN: 1394268378 Category : Biography & Autobiography Languages : en Pages : 301
Book Description
How a global industry icon was created right here in Australia — with insights, stories and recipes from a co-founder of Four Pillars Gin How did a small business from a regional Aussie town get voted the world’s best gin producer THREE times? Four Pillars Gin, a craft distillery in Victoria’s Yarra Valley, today is not only an Australian favourite but a global powerhouse. Co-founder Matt Jones shares the secrets behind building a brand that started as a small cult favourite and has become a world-leading success. Including stories, recipes and business lessons from a decade of gin-soaked archives, Lessons from Gin has the ingredients you need to grow your own business and brand. Matt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Taking you on his journey as a creative brand strategist during the rise of social media, he reveals how Four Pillars became a benchmark for excellence and a beloved household name. You’ll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry. In Lessons from Gin, you’ll learn how to: Place creativity at the heart of your business Design a brand that tells a story Craft the kind of product excellence that wins fans and followers Create experiences that engage and build a community of loyal believers Develop a culture and lead a team of passionate people through a shared purpose and vision Build a sustainable business anchored in genuine values and bold ambition Lessons from Gin gives Four Pillars fans real insight into how their favourite gin conquered the world. It is a must-read for entrepreneurs, business owners, marketers, and leaders in any industry who want to craft a brand that people love to want.
Author: Matt Jones Publisher: John Wiley & Sons ISBN: 1394268378 Category : Biography & Autobiography Languages : en Pages : 301
Book Description
How a global industry icon was created right here in Australia — with insights, stories and recipes from a co-founder of Four Pillars Gin How did a small business from a regional Aussie town get voted the world’s best gin producer THREE times? Four Pillars Gin, a craft distillery in Victoria’s Yarra Valley, today is not only an Australian favourite but a global powerhouse. Co-founder Matt Jones shares the secrets behind building a brand that started as a small cult favourite and has become a world-leading success. Including stories, recipes and business lessons from a decade of gin-soaked archives, Lessons from Gin has the ingredients you need to grow your own business and brand. Matt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Taking you on his journey as a creative brand strategist during the rise of social media, he reveals how Four Pillars became a benchmark for excellence and a beloved household name. You’ll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry. In Lessons from Gin, you’ll learn how to: Place creativity at the heart of your business Design a brand that tells a story Craft the kind of product excellence that wins fans and followers Create experiences that engage and build a community of loyal believers Develop a culture and lead a team of passionate people through a shared purpose and vision Build a sustainable business anchored in genuine values and bold ambition Lessons from Gin gives Four Pillars fans real insight into how their favourite gin conquered the world. It is a must-read for entrepreneurs, business owners, marketers, and leaders in any industry who want to craft a brand that people love to want.
Author: Aaron Knoll Publisher: Jacqui Small LLP ISBN: 1910254436 Category : Cooking Languages : en Pages : 321
Book Description
Gin introduces the reader to the global artisan gin revolution, highlighting the spirit’s history and the ways that today’s craft drinks-makers have transformed the notion of what a gin can and should be. New Gins are hitting the market seemingly every day. This book will help the reader make sense of this rapid expansion, and contextualize them within gin’s illustrious history from the Renaissance apothecaries of Europe, to the streets of London, to the small local distilleries and cocktail bars of the United States, Canada, England, Spain, Australia and beyond. This is the first book to take a closer look at the emerging new categories of gin and to place it within context alongside the old guard. It includes profiles of key players in the distilling world and hundreds of ideas for how to drink gin – as a cocktail, in a classic gin & tonic or neat, as an aperitif or a liqueur.
Author: Shonna Milliken Humphrey Publisher: Bloomsbury Publishing USA ISBN: 1501353292 Category : Literary Criticism Languages : en Pages : 160
Book Description
Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Gin tastes like Christmas to some and rotten pine chips to others, but nearly everyone familiar with the spirit holds immediate gin nostalgia. Although early medical textbooks treated it as a healing agent, early alchemists (as well as their critics) claimed gin's base was a path to immortality-and also Satan's tool. In more recent times, the gin trade consolidated the commercial and political power of nations and prompted a social campaign against women. Gin has been used successfully as a defense for murder; blamed for massive unrest in 18th-century England; and advertised for as an abortifacient. From its harshest proto-gin distillation days to the current smooth craft models, gin plays a powerful cultural role in film, music, and literature-one that is arguably older, broader, and more complex than any other spirit. Object Lessons is published in partnership with an essay series in The Atlantic.
Author: Joel Harrison Publisher: Mitchell Beazley ISBN: 1784726729 Category : Cooking Languages : en Pages : 535
Book Description
'Excellent' - Susy Atkins, the Telegraph For everyone and anyone who wants to understand more about gin, this is the definitive guide - covering the best gins the world has to offer, history and production methods, and the countries that have helped make gin a global success story. Never has there been a more striking revolution in the world of distilled spirits than the current renaissance of gin. With small craft distilleries popping up all over the world, from Texas to Tasmania, more varieties and techniques being used than ever before, and a tapestry of tastes from light and citrusy to big bold savoury notes, gin's appeal is extraordinarily wide and varied. From gin made in small batches from local botanicals, through to large facilities which make some of the world's most recognized gin brands, World Atlas of Gin looks at everything from the botanical to the bottle: how and where botanicals are grown and harvested and their role within the flavour of gin; producers and the stories behind their brands; exactly where, and how, gins are made; and, country by country, the best examples to try. Global cocktails are covered too, including the history and country of origin of some of the best-known mixed gin drinks.
Author: Mick Wüst Publisher: Simon and Schuster ISBN: 1922662089 Category : Cooking Languages : en Pages : 224
Book Description
Equip yourself to navigate the world of gin. Make the most of gin's resurgence in popularity with the Gin Drinker's Toolkit. Leading beverage blogger Mick Wust (craftypint.com) doesn't take himself or gin drinking too seriously and gives you the tools to navigate the world of gin - without turning you into a tool yourself. Entertains and educates on the history of gin, the distilling process, gin styles, mixes and glasses. Explores which gin to drink when. Gin Drinker's Toolkit is more like learning from a chat in a bar than sitting through a lecture. It's like going to giniversity. Light and readable hardcover book that any gin drinker would love to read or receive. Funky, illustrated compact design. Learn all about this classic spirit.
Author: George Ellis Publisher: Pearson Higher Education AU ISBN: 1442552549 Category : Business & Economics Languages : en Pages : 329
Book Description
The 5th edition of The Australian Bar Attendant’s Handbook has been updated to reflect today’s practices in the hospitality industry along with current training package requirements for bar, cellar, coffee and the responsible service of alcohol. With a clear layout and concise language this text combines underpinning knowledge with real life examples so that students can provide the highest level of customer service.
Author: Matt Jones
Author: Matt Jones
Author: David Box
Author: Dable
Author: Aaron Knoll
Author: Shonna Milliken Humphrey
Author: Australia. Parliament
Author: Joel Harrison
Author: Lonely Planet
Author: Mick Wüst
Author: George Ellis