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Author: David Phillips Publisher: CRC Press ISBN: 1040147267 Category : Computers Languages : en Pages : 169
Book Description
Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their development, offering an introduction to practitioners on how they, too, can create their own AI-enhanced tools. The developments in augmented, virtual and meta-reality, aided by AI, have now become serious contenders for commercial communication, and the ability to harness this visual capability is explained in some detail. As is the ability for practitioners to automatically monitor and feed websites using Application Programming Interfaces (APIs). The book also considers computer games as a form of communication, and the evolving application of games supported by AI. In recent years, the PR monitoring industry has deployed AI to search for content of interest to clients across a vast range of media. It throws up huge amounts of data to be managed. The book explores how such resources can be harnessed for intelligence gathering and activity deployment in easy-to-understand language. The book also covers a range of other activities from ‘brain to computer communication’ to chatbots, including applications used by the Internet of Things, Security Issues and Crisis Management, and the crucial subject of Ethics. Examining a range of new practices for the PR industry, and covering both principles and applications, this book will be of great value to students, academics and practitioners alike.
Author: David Phillips Publisher: CRC Press ISBN: 1040147267 Category : Computers Languages : en Pages : 169
Book Description
Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their development, offering an introduction to practitioners on how they, too, can create their own AI-enhanced tools. The developments in augmented, virtual and meta-reality, aided by AI, have now become serious contenders for commercial communication, and the ability to harness this visual capability is explained in some detail. As is the ability for practitioners to automatically monitor and feed websites using Application Programming Interfaces (APIs). The book also considers computer games as a form of communication, and the evolving application of games supported by AI. In recent years, the PR monitoring industry has deployed AI to search for content of interest to clients across a vast range of media. It throws up huge amounts of data to be managed. The book explores how such resources can be harnessed for intelligence gathering and activity deployment in easy-to-understand language. The book also covers a range of other activities from ‘brain to computer communication’ to chatbots, including applications used by the Internet of Things, Security Issues and Crisis Management, and the crucial subject of Ethics. Examining a range of new practices for the PR industry, and covering both principles and applications, this book will be of great value to students, academics and practitioners alike.
Author: Esiyok, Elif Publisher: IGI Global ISBN: 1799832031 Category : Business & Economics Languages : en Pages : 572
Book Description
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Author: Sarah Bowman Publisher: Emerald Group Publishing ISBN: 1787692922 Category : Business & Economics Languages : en Pages : 250
Book Description
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Author: Chiara Valentini Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110552604 Category : Language Arts & Disciplines Languages : en Pages : 630
Book Description
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Author: Soares, Celia Publisher: IGI Global ISBN: 1799836711 Category : Art Languages : en Pages : 279
Book Description
New media has been gaining importance in the academic world as well as the artistic world through the concept of new media art. As the connections between art and communication technologies grow and further embrace a wide range of concepts, interpretations, and applications, the number of disciplines that will be touched will likewise continue to expand. Multidisciplinary Perspectives on New Media Art is a collection of innovative research on the methods and intersections between new media, artistic practices, and digital technologies. While highlighting topics including audience relationship, digital art, and computer animation, this book is ideally designed for academicians, researchers, high-level art students, and art professionals.
Author: Dylan D. Schmorrow Publisher: Springer ISBN: 3319208160 Category : Computers Languages : en Pages : 848
Book Description
This book constitutes the proceedings of the 9th International Conference on the Foundations of Augmented Cognition, AC 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 78 papers presented in the AC 2015 proceedings address the following major topics: cognitive performance and work load, BCI and operational neuroscience, cognition, perception and emotion measurement, adaptive and tutoring training, applications of augmented cognition.
Author: Simão, Emília Publisher: IGI Global ISBN: 1522556974 Category : Computers Languages : en Pages : 296
Book Description
The concept of immersive multimedia, which is closely related to concepts of augmented reality, brings opportunities in art, education, entertainment, and technology. As such, it is vital to explore the connections between consumers of media content and information parts that come from multimedia platforms. Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality is a critical scholarly resource that offers solutions to the problems that appear in both theoretical and practical dimensions of immersive multimedia experiences on an interdisciplinary platform. Featuring coverage on a broad range of topics such as cyber behavior, human-computer interaction, and transmedia, this book is geared towards digital artists, media professionals, developers, academicians, researchers, and upper-level graduate students seeking current research on the exploration of immersive multimedia through the perspectives of technology, communications, and art.
Author: Victor Appleton Publisher: Aladdin ISBN: 1534468897 Category : Juvenile Fiction Languages : en Pages : 160
Book Description
Tom and his friends expose the truth when a friendly rivalry becomes a cutthroat competition in this sixth novel in Tom Swift Inventors’ Academy—perfect for fans of The Hardy Boys or Alex Rider. To increase interest in Swift Academy, the school’s new PR rep announces the Invention Olympics, an event open to the public that will feature the students’ varied creative talents. Everyone’s excited to show off their latest ideas. But when the rep invites a production company to film a new reality show about the academy, the plan is met with a lot less enthusiasm. Tom and his friends have mixed reactions to the new attention. Some of them are loving the spotlight, while others want nothing to do with the show, and it’s causing cracks in the group’s rock-solid bonds. But Tom quickly realizes that they aren’t the only ones at school on edge. The reality show producers seem to be pitting students against one another to create more drama for the screen. And as the Invention Olympics approaches, he starts to suspect that the filming may be a cover for something even more nefarious. Can he and his friends figure out the truth before the reality show has real-world consequences?
Author: David Phillips
Author: David Phillips
Author: Esiyok, Elif
Author: Cathy Hackl
Author: Sarah Bowman
Author: Chiara Valentini
Author: Soares, Celia
Author: Dylan D. Schmorrow
Author: Simão, Emília
Author: 
Author: Victor Appleton