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Author: Simon Anholt Publisher: Routledge ISBN: 1136426078 Category : Business & Economics Languages : en Pages : 185
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Simon Anholt Publisher: Routledge ISBN: 1136426078 Category : Business & Economics Languages : en Pages : 185
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Tracey Lock-Weir Publisher: ISBN: 9781921668180 Category : Artists Languages : en Pages : 223
Book Description
Dorrit Black is the last major Australian modernist to be the subject of a monograph. Her importance to Australian art has not been revised for thirty-five years, and the book aims to reposition her as a figure of great significance in the development of Australian modernism. The book places Dorrit Black at the forefront of bringing to Australia the revolutionary movement of cubism upon her return to Sydney from Europe in late 1929. Black significantly contributed to the acceptance of modernism in Australia through both her teaching and art practice in Sydney and Adelaide. Although best-known as a print-maker the book highlights her talent as a painter. The power and luminosity of her later Adelaide south coast and Adelaide Hills landscapes are unsurpassed and demonstrate a major shift in modern Australian landscape painting. The book illustrates in colour a selection of her paintings, linocut prints, drawings, watercolours and textiles and the subjects range from portraiture, still life to landscape. The essays are broadly chronological and cover several major themes: Black's formative European period (1927-29), her second Sydney period (1930-33) and her Adelaide period (1935-51).
Author: George A. Akerlof Publisher: Princeton University Press ISBN: 1400834724 Category : Business & Economics Languages : en Pages : 261
Book Description
From acclaimed economists George Akerlof and Robert Shiller, the case for why government is needed to restore confidence in the economy The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "animal spirits" are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shiller challenge the economic wisdom that got us into this mess, and put forward a bold new vision that will transform economics and restore prosperity. Akerlof and Shiller reassert the necessity of an active government role in economic policymaking by recovering the idea of animal spirits, a term John Maynard Keynes used to describe the gloom and despondence that led to the Great Depression and the changing psychology that accompanied recovery. Like Keynes, Akerlof and Shiller know that managing these animal spirits requires the steady hand of government—simply allowing markets to work won't do it. In rebuilding the case for a more robust, behaviorally informed Keynesianism, they detail the most pervasive effects of animal spirits in contemporary economic life—such as confidence, fear, bad faith, corruption, a concern for fairness, and the stories we tell ourselves about our economic fortunes—and show how Reaganomics, Thatcherism, and the rational expectations revolution failed to account for them. Animal Spirits offers a road map for reversing the financial misfortunes besetting us today. Read it and learn how leaders can channel animal spirits—the powerful forces of human psychology that are afoot in the world economy today. In a new preface, they describe why our economic troubles may linger for some time—unless we are prepared to take further, decisive action.
Author: Elizabeth A Gibson Publisher: Royal Society of Chemistry ISBN: 1788018508 Category : Technology & Engineering Languages : en Pages : 221
Book Description
Energy is an important area of contemporary research, with clear societal benefits. It is a fast-developing and application-driven research area, with chemistry leading the discovery of new solids, which are then studied by physicists and materials scientists. Solar Energy Capture Materials introduces a range of the different inorganic materials used, with an emphasis on how solid-state chemistry allows development of new functional solids for energy applications. Dedicated chapters cover silicon-based photovoltaic devices, compound semiconductor-based solar cells, dye-sensitized solar cells (DSC), solution processed solar cells and emerging materials. Edited and written by world-renowned scientists, this book will provide a comprehensive introduction for advanced undergraduates, postgraduates and researchers wishing to learn about the topic.
Author: National Research Council Publisher: National Academies Press ISBN: 0309064996 Category : Law Languages : en Pages : 365
Book Description
Imagine sending a magazine article to 10 friends-making photocopies, putting them in envelopes, adding postage, and mailing them. Now consider how much easier it is to send that article to those 10 friends as an attachment to e-mail. Or to post the article on your own site on the World Wide Web. The ease of modifying or copying digitized material and the proliferation of computer networking have raised fundamental questions about copyright and patentâ€"intellectual property protections rooted in the U.S. Constitution. Hailed for quick and convenient access to a world of material, the Internet also poses serious economic issues for those who create and market that material. If people can so easily send music on the Internet for free, for example, who will pay for music? This book presents the multiple facets of digitized intellectual property, defining terms, identifying key issues, and exploring alternatives. It follows the complex threads of law, business, incentives to creators, the American tradition of access to information, the international context, and the nature of human behavior. Technology is explored for its ability to transfer content and its potential to protect intellectual property rights. The book proposes research and policy recommendations as well as principles for policymaking.
Author: Jean Baudrillard Publisher: SAGE ISBN: 1473994543 Category : Social Science Languages : en Pages : 241
Book Description
Jean Baudrillard′s classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes Baudrillard′s most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society. A chapter on the body demonstrates Baudrillard′s extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with a new introductory essay.
Author: Jonathan Morgan Publisher: Cambridge University Press ISBN: 110747020X Category : Law Languages : en Pages : 314
Book Description
Commercial contract law is in every sense optional given the choice between legal systems and law and arbitration. Its 'doctrines' are in fact virtually all default rules. Contract Law Minimalism advances the thesis that commercial parties prefer a minimalist law that sets out to enforce what they have decided - but does nothing else. The limited capacity of the legal process is the key to this 'minimalist' stance. This book considers evidence that such minimalism is indeed what commercial parties choose to govern their transactions. It critically engages with alternative schools of thought, that call for active regulation of contracts to promote either economic efficiency or the trust and co-operation necessary for 'relational contracting'. The book also necessarily argues against the view that private law should be understood non-instrumentally (whether through promissory morality, corrective justice, taxonomic rationality, or otherwise). It sketches a restatement of English contract law in line with the thesis.
Author: Elizabeth Caldwell Hirschman Publisher: McFarland ISBN: 0786455225 Category : History Languages : en Pages : 265
Book Description
The popular image of Scotland is dominated by widely recognized elements of Celtic culture. But a significant non-Celtic influence on Scotland's history has been largely ignored for centuries? This book argues that much of Scotland's history and culture from 1100 forward is Jewish. The authors provide evidence that many of the national heroes, villains, rulers, nobles, traders, merchants, bishops, guild members, burgesses, and ministers of Scotland were of Jewish descent, their ancestors originating in France and Spain. Much of the traditional historical account of Scotland, it is proposed, rests on fundamental interpretive errors, perpetuated in order to affirm Scotland's identity as a Celtic, Christian society. A more accurate and profound understanding of Scottish history has thus been buried. The authors' wide-ranging research includes examination of census records, archaeological artifacts, castle carvings, cemetery inscriptions, religious seals, coinage, burgess and guild member rolls, noble genealogies, family crests, portraiture, and geographic place names.
Author: Simon Anholt
Author: Simon Anholt
Author: Tracey Lock-Weir
Author: George A. Akerlof
Author: Elizabeth A Gibson
Author: National Research Council
Author: Dennis R. Young
Author: Jean Baudrillard
Author: National Endowment for the Arts
Author: Jonathan Morgan
Author: Elizabeth Caldwell Hirschman