Author: Joseph Bernard O'DonnellPublisher:
ISBN:
Category :
Languages : en
Pages : 175
Book Description
Assessment of the Impact of Web Site Design on Consumer Trust and the Purchase Decision
Author: Joseph Bernard O'DonnellPublisher:
ISBN:
Category :
Languages : en
Pages : 175
Book Description
How does web design affect consumers’ trust in online shopping?
Author: Julia PetkerPublisher: GRIN Verlag
ISBN: 3346797287
Category : Business & Economics
Languages : en
Pages : 29
Book Description
Scientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen University, language: English, abstract: The purpose of this research paper is to review relevant literature on customer trust and purchase intention, and explore these elements in the context of the quality of visuals. The secondary data has been gained through an extensive literature review, whereas the primary data has been collected through a survey. This study revealed that the visual appeal of websites influences customers’ trust in companies, and that trust also influences their purchase intention.
Assessment of the Impact of Web Site Design on Consumer Trust and the Purchase Decison
Author: Joseph Bernard O'DonnellPublisher:
ISBN:
Category :
Languages : en
Pages : 350
Book Description
Web Systems Design and Online Consumer Behavior
Author: Yuan GaoPublisher: IGI Global
ISBN: 9781591403272
Category : Business & Economics
Languages : en
Pages : 350
Book Description
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Digital and Social Media Marketing
Author: Nripendra P. RanaPublisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Usability and User Experience
Author: Tareq Z. Ahram and Christianne S. FalcãoPublisher: AHFE International
ISBN: 195865115X
Category : Technology & Engineering
Languages : en
Pages : 551
Book Description
Usability and User Experience Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA
Website Quality and Shopping Behavior
Author: Tereza SemerádováPublisher: Springer
ISBN: 9783030444396
Category : Business & Economics
Languages : en
Pages : 129
Book Description
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
Handbook of Research on Social and Organizational Dynamics in the Digital Era
Author: Idemudia, Efosa C.Publisher: IGI Global
ISBN: 1522589341
Category : Computers
Languages : en
Pages : 667
Book Description
Technology in the world today impacts every aspect of society and has infiltrated every industry, affecting communication, management, security, etc. With the emergence of such technologies as IoT, big data, cloud computing, AI, and virtual reality, organizations have had to adjust the way they conduct business to account for changing consumer behaviors and increasing data protection awareness. The Handbook of Research on Social and Organizational Dynamics in the Digital Era provides relevant theoretical frameworks and the latest empirical research findings on all aspects of social issues impacted by information technology in organizations and inter-organizational structures and presents the conceptualization of specific social issues and their associated constructs. Featuring coverage on a broad range of topics such as business management, knowledge management, and consumer behavior, this publication seeks to advance the practice and understanding of technology and the impacts of technology on social behaviors and norms in the workplace and society. It is intended for business professionals, executives, IT practitioners, policymakers, students, and researchers.
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)
Author: Ika ZutiasariPublisher: Springer Nature
ISBN: 9464633026
Category : Business & Economics
Languages : en
Pages : 305
Book Description
This is an open access book. Department of Management Faculty of Economics Universitas Negeri Malang seeks high quality research paper for the 3rd Business Innovation Sustainability and Technology International Conference (BISTIC) 2023 that was held on July 25th, 2023. We invite all professors, researchers, students, practitioners, and other enthusiasts to participate in The Business Innovation Sustainability and Technology International Conference (BISTIC) 2023 to present, share, and discuss the phenomenon depicted by academic research result as a strategic way to enlarge and enhance the research development together. This year, BISTIC is held as a virtual conference where there will be online presentation.
Author: Lama Khoshaim