Assessing the Communications Marketplace PDF Download

Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 226

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Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309072719
Category : Medical
Languages : en
Pages : 377

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Book Description
We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.

Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 1018

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Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Communication policy
Languages : en
Pages : 1086

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Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 388

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Author: United States. Congress. House. Committee on Energy and Commerce
Publisher:
ISBN:
Category : Communication and technology
Languages : en
Pages : 340

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Author: United States. Congress. House. Committee on Energy and Commerce
Publisher:
ISBN:
Category : Government report writing
Languages : en
Pages : 124

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Book Description

Author: Eric Liberda
Publisher: Springer Nature
ISBN: 3031289056
Category : Medical
Languages : en
Pages : 275

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Book Description
This is the long-awaited pocket text on risk assessment for students and professionals in all health and safety fields. Risk assessment and risk-based decision-making are essential skills in today’s health and safety fields, but a convenient pocket or desk reference has been needed with enough theory to begin a preliminary risk assessment, together with clear explanations, applications, and worked examples. This book addresses that need. It provides a practical resource for estimating risks in various applications, as well as assisting with the design of larger project-based assessments. It explains the two main numeric procedures: probabilistic, or “catastrophic”, and quantitative, or “chronic”, risk assessment, along with chapters on qualitative risk assessment and approaches to food-related risks. A final chapter examines how people perceive risk, and provides advice and assistance in the development of essential, effective risk communication with the public and with the media. Numerous case studies are analyzed. Assessment and Communication of Risk: A Pocket Text for Health and Safety Professionals is a one-stop resource for students in all health and safety fields, and provides a valuable guide for existing field practitioners in public health, occupational health and safety, hospitals, environmental assessment offices, and ministries of health, labour, and the environment.

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 56

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Book Description

Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher:
ISBN:
Category : Broadband communication systems
Languages : en
Pages : 120

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Book Description