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Author: Harry Mills Publisher: AMACOM Div American Mgmt Assn ISBN: 9780814425251 Category : Language Arts & Disciplines Languages : en Pages : 324
Book Description
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work.
Author: Harry Mills Publisher: AMACOM Div American Mgmt Assn ISBN: 9780814425251 Category : Language Arts & Disciplines Languages : en Pages : 324
Book Description
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work.
Author: Harry Mills Publisher: Amacom Books ISBN: 9780814470633 Category : Psychology Languages : en Pages : 300
Book Description
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work
Author: Harry Mills Publisher: ISBN: 9788178091556 Category : Influence (Psychology) Languages : en Pages :
Book Description
Artful Persuasion peels away the mystery that surrounds the psychology of influence and reveals how the world s most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Like no other book available, Artful Persuasion looks at both the hidden persuaders people respond to unthinkingly and the consciously applied skills (building credibility, the language of persuasion, audience analysis) for getting people to say yes .
Author: Yasmin Solomonescu Publisher: Oxford University Press ISBN: 0192678663 Category : Literary Criticism Languages : en Pages : 289
Book Description
While the question of how rhetoric lost authority to modern philosophical and scientific inquiry has drawn much scrutiny, we have paid less attention to how values that were once bound up with rhetoric were rearticulated after its demise. This volume explores how persuasion ceased to be the seemingly self-evident objective of rhetoric and became, instead, a variable and substantive focus for discussion in its own right. After rhetoric ceded much of its centrality to logic and empirical procedures, the significance and implications of persuasion were the subject of renewed attention in a range of different fields, including philosophy, law, poetry, novels, botany, cultural criticism, historiography, political thought, and public lecturing. Persuasion after Rhetoric in the Eighteenth Century and Romanticism maps how values of persuasion were adapted and diversified in ways that still resonate with current arguments about conviction, understanding, and belief. Contributors address the figurations of persuasion in a range of theorists and writers, from Jean-Jacques Rousseau, Adam Smith, Immanuel Kant, Edmund Burke, and Mary Wollstonecraft, to Samuel Richardson, Jane Austen, Thomas De Quincey, Thomas Campbell, William Hazlitt, Heinrich Heine, William Lloyd Garrison, and Frances Ellen Watkins Harper. This collection offers a detailed account of persuasive interests at the threshold of modernity. It also prompts us to rethink persuasion now that its continued efficacy seems at risk in a fragmented public sphere.
Author: Jay A. Conger Publisher: Harvard Business Review Press ISBN: 1633691020 Category : Business & Economics Languages : en Pages : 81
Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: Bryan Garsten Publisher: Harvard University Press ISBN: 0674037510 Category : Political Science Languages : en Pages : 291
Book Description
In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.
Author: Eugene Garver Publisher: University of Chicago Press ISBN: 9780226284255 Category : Language Arts & Disciplines Languages : en Pages : 348
Book Description
"In this major contribution to philosophy and rhetoric, Eugene Garver shows how Aristotle integrates logic and virtue in the Rhetoric. Garver raises and answers a central question: can there be a civic art of rhetoric, an art that forms the character of citizens? By demonstrating the importance of the Rhetoric for understanding current philosophical problems of practical reason, virtue, and character, Garver has written the first work to treat the Rhetoric as philosophy and to connect its themes with parallel problems in Aristotle's Ethics and Politics. This groundbreaking study will help put rhetoric at the center of investigations of practice and practical reason."--Page 4 of cover.
Author: Bob Burg Publisher: Sound Wisdom ISBN: 0768487005 Category : Business & Economics Languages : en Pages : 175
Book Description
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
Author: Takis Poulakos Publisher: University of Texas Press ISBN: 0292758820 Category : History Languages : en Pages : 298
Book Description
Civic virtue and the type of education that produces publicly minded citizens became a topic of debate in American political discourse of the 1980s, as it once was among the intelligentsia of Classical Athens. Conservatives such as former National Endowment for the Humanities chairman William Bennett and his successor Lynn Cheney held up the Greek philosopher Aristotle as the model of a public-spirited, virtue-centered civic educator. But according to the contributors in this volume, a truer model, both in his own time and for ours, is Isocrates, one of the preeminent intellectual figures in Greece during the fourth century B.C. In this volume, ten leading scholars of Classics, rhetoric, and philosophy offer a pathfinding interdisciplinary study of Isocrates as a civic educator. Their essays are grouped into sections that investigate Isocrates' program in civic education in general (J. Ober, T. Poulakos) and in comparison to the Sophists (J. Poulakos, E. Haskins), Plato (D. Konstan, K. Morgan), Aristotle (D. Depew, E. Garver), and contemporary views about civic education (R. Hariman, M. Leff). The contributors show that Isocrates' rhetorical innovations carved out a deliberative process that attached moral choices to political questions and addressed ethical concerns as they could be realized concretely. His notions of civic education thus created perspectives that, unlike the elitism of Aristotle, could be used to strengthen democracy.
Author: Harry Mills
Author: Harry Mills
Author: Harry Mills
Author: Harry Mills
Author: Yasmin Solomonescu
Author: Charles Saumarez Smith
Author: Jay A. Conger
Author: Bryan Garsten
Author: Eugene Garver
Author: Bob Burg
Author: Takis Poulakos