Author: Alexandros Ph. Lagopoulos
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110616300
Category : Language Arts & Disciplines
Languages : en
Pages : 320
Book Description
The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.
Theory and Methodology of Semiotics
Author: Alexandros Ph. Lagopoulos
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110616300
Category : Language Arts & Disciplines
Languages : en
Pages : 320
Book Description
The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110616300
Category : Language Arts & Disciplines
Languages : en
Pages : 320
Book Description
The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.
Semiotics, Self, and Society
Author: Benjamin Lee
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311085922X
Category : Language Arts & Disciplines
Languages : en
Pages : 332
Book Description
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311085922X
Category : Language Arts & Disciplines
Languages : en
Pages : 332
Book Description
Approaches to semiotics
Author: Thomas Albert Sebeok
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111349020
Category : Language Arts & Disciplines
Languages : en
Pages : 296
Book Description
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111349020
Category : Language Arts & Disciplines
Languages : en
Pages : 296
Book Description
Writings on the General Theory of Signs
Author: Charles W. Morris
Publisher: Walter de Gruyter
ISBN: 311081059X
Category : Language Arts & Disciplines
Languages : en
Pages : 488
Book Description
Publisher: Walter de Gruyter
ISBN: 311081059X
Category : Language Arts & Disciplines
Languages : en
Pages : 488
Book Description
Marketing and Semiotics
Author: Jean Umiker-Sebeok
Publisher: Walter de Gruyter
ISBN: 3110853256
Category : Language Arts & Disciplines
Languages : en
Pages : 568
Book Description
Publisher: Walter de Gruyter
ISBN: 3110853256
Category : Language Arts & Disciplines
Languages : en
Pages : 568
Book Description
Semiotics of the Media
Author: Winfried Nöth
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110803615
Category : Language Arts & Disciplines
Languages : en
Pages : 908
Book Description
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110803615
Category : Language Arts & Disciplines
Languages : en
Pages : 908
Book Description
A Theory of General Semiotics
Author: Abraham Solomonick
Publisher: Cambridge Scholars Publishing
ISBN: 1443882321
Category : Electronic books
Languages : en
Pages : 415
Book Description
This book is devoted to the topic of general semiotics. It formulates some of the central laws and parameters of the paradigm of general semiotics, and illustrates them with various examples from branch semiotics – from the systems of semiotics of that are already in use in particular fields of endeavour. These laws and illustrations will prove useful for every distinct instance of branch semiotics, both those that are already well-established and those that will appear in the future.
Publisher: Cambridge Scholars Publishing
ISBN: 1443882321
Category : Electronic books
Languages : en
Pages : 415
Book Description
This book is devoted to the topic of general semiotics. It formulates some of the central laws and parameters of the paradigm of general semiotics, and illustrates them with various examples from branch semiotics – from the systems of semiotics of that are already in use in particular fields of endeavour. These laws and illustrations will prove useful for every distinct instance of branch semiotics, both those that are already well-established and those that will appear in the future.
The Forms of Meaning
Author: Thomas A. Sebeok
Publisher: Walter de Gruyter
ISBN: 3110816148
Category : Language Arts & Disciplines
Languages : en
Pages : 260
Book Description
Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.
Publisher: Walter de Gruyter
ISBN: 3110816148
Category : Language Arts & Disciplines
Languages : en
Pages : 260
Book Description
Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.
Classics of Semiotics
Author: Martin Krampen
Publisher: Springer Science & Business Media
ISBN: 1475797001
Category : Psychology
Languages : en
Pages : 279
Book Description
This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over the last hundred years out of philosophy, linguistics, psychology, and biology. As a science of sign processes, semiotics investigates all types of com munication and information exchange among human beings, animals, plants, internal systems of organisms, and machines. Thus it encompasses most of the subject areas of the arts and the social sciences, as well as those of biology and medicine. Semiotic inquiry into the conditions, functions, and structures of sign processes is older than anyone scientific discipline. As a result, it is able to make the underlying unity of these disciplines apparent once again without impairing their function as specializations. Semiotics is, above all, research into the theoretical foundations of sign oriented disciplines: that is, it is General Semiotics. Under the name of Zei chenlehre, it has been pursued in the German-speaking countries since the age of the Enlightenment. During the nineteenth century, the systematic inquiry into the functioning of signs was superseded by historical investigations into the origins of signs. This opposition was overcome in the first half of the twentieth century by American Semiotic as well as by various directions of European structuralism working in the tradition of Semiology. Present-day General Semiot ics builds on all these developments.
Publisher: Springer Science & Business Media
ISBN: 1475797001
Category : Psychology
Languages : en
Pages : 279
Book Description
This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over the last hundred years out of philosophy, linguistics, psychology, and biology. As a science of sign processes, semiotics investigates all types of com munication and information exchange among human beings, animals, plants, internal systems of organisms, and machines. Thus it encompasses most of the subject areas of the arts and the social sciences, as well as those of biology and medicine. Semiotic inquiry into the conditions, functions, and structures of sign processes is older than anyone scientific discipline. As a result, it is able to make the underlying unity of these disciplines apparent once again without impairing their function as specializations. Semiotics is, above all, research into the theoretical foundations of sign oriented disciplines: that is, it is General Semiotics. Under the name of Zei chenlehre, it has been pursued in the German-speaking countries since the age of the Enlightenment. During the nineteenth century, the systematic inquiry into the functioning of signs was superseded by historical investigations into the origins of signs. This opposition was overcome in the first half of the twentieth century by American Semiotic as well as by various directions of European structuralism working in the tradition of Semiology. Present-day General Semiot ics builds on all these developments.
Persuasive Signs
Author: Ron Beasley
Publisher: Walter de Gruyter
ISBN: 3110888009
Category : Language Arts & Disciplines
Languages : en
Pages : 209
Book Description
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Publisher: Walter de Gruyter
ISBN: 3110888009
Category : Language Arts & Disciplines
Languages : en
Pages : 209
Book Description
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.