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Approaches to Customer Information for Public Transportation

Approaches to Customer Information for Public Transportation PDF Author: Mikael Sheikh
Publisher:
ISBN:
Category :
Languages : en
Pages : 232

Book Description


Approaches to Customer Information for Public Transportation

Approaches to Customer Information for Public Transportation PDF Author: Mikael Sheikh
Publisher:
ISBN:
Category :
Languages : en
Pages : 232

Book Description


Customer-focused Transit

Customer-focused Transit PDF Author: John F. Potts
Publisher: Transportation Research Board
ISBN: 030906922X
Category : Customer services
Languages : en
Pages : 36

Book Description
This synthesis will be of interest to senior managers interested in using customer-focused strategies at their transit agencies. Both established and newer agencies might use the synthesis to guide the establishment of effective customer-focused transit. The purpose of this report is to document the experiences of selected public transportation agencies in developing and implementing customer service programs. The synthesis examines the effectiveness of certain customer-focused activities in the categories of general interaction between the customer and the agency, obtaining and using customer input, involving employees in customer-focused public transportation, and achieving customer satisfaction. It details specific programs in the case studies of two public transportation agencies.

Managing Public Transit Strategically

Managing Public Transit Strategically PDF Author: Gordon J. Fielding
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 304

Book Description


Marketing Public Transit

Marketing Public Transit PDF Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Public Transportation Quality of Service

Public Transportation Quality of Service PDF Author: Luigi Dell ́Olio
Publisher: Elsevier
ISBN: 0081022794
Category : Transportation
Languages : en
Pages : 244

Book Description
Public Transportation Quality of Service: Factors, Models, and Applications is the first book to help researchers better understand the contributing factors that can improve public transportation perception among users. The book compiles in one place metrics currently dispersed in journal articles, government publications and book chapters. It critically analyzes currently available modeling methodologies such as the Ordered Logit/Probit model and Models of Structural Equations, highlighting their advantages and disadvantages. The book addresses models of desired quality, including the views of users and non-users, discussing the gap between desired and perceived quality. The book also examines data mining approaches such as decision trees and neural networks, showing how to involve the public in the decision-making process to create policies that encourage public transport demand. Measuring passenger's views on public transportation is of critical concern to promote wider transit use in cities around the world. - Includes insights from both theoretical and practical points of view for both researchers and practitioners - Features case studies in each chapter that apply models discussed - Helps readers develop and design their own studies for measuring quality of service - Shows how to include perceived quality in contracts - Provides access to the survey formulas and data to better enable implementation of models

The Persona Lifecycle

The Persona Lifecycle PDF Author: John Pruitt
Publisher: Elsevier
ISBN: 0080455735
Category : Computers
Languages : en
Pages : 741

Book Description
The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features* Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development.* A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods.* Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

Data Analysis for Bus Planning and Monitoring

Data Analysis for Bus Planning and Monitoring PDF Author: Peter Gregory Furth
Publisher: Transportation Research Board
ISBN: 9780309068611
Category : Computers
Languages : en
Pages : 76

Book Description
This synthesis reviews the state of the practice in how data are analyzed. It addresses methods used to analyze data and what computer systems are used to store and process data. It also covers accuracy issues, including measurement error, and other problems including error in estimates. This document from the Transportation Research Board addresses agency experience with different data collection systems, giving attention to management error, the need for sampling, and methods for screening, editing, and compensating for data imperfection. Sample reports from selected U.S. and Canadian transit agencies are reproduced in this synthesis.

Public Transport and its Users

Public Transport and its Users PDF Author: Hans-Liudger Dienel
Publisher: Routledge
ISBN: 1351907573
Category : Political Science
Languages : en
Pages : 265

Book Description
Public transport is essential to the quality of life of its passengers, both as a means to move around but also to achieve a sustainable environment. However, the passenger's position as a customer is weakened by the dominance of monopolies, regulation and political influence in our public transport systems. This book is one of the first to examine strategies for the representation of user interests in public transport from a variety of perspectives. The authors review approaches to integrating the passengers' views in the planning process and to protecting their interests in operations and customer care across a range of European countries, including Austria, Czech Republic, France, Germany, Italy, the Netherlands, Sweden, Switzerland, the UK and EU policies. The book presents the conclusions of this research and examples of good practice. In this respect it will provide useful guidance for policy makers, stakeholder organizations and planners, as well as transport researchers.

Consumer Oriented Approaches to Marketing Urban Transit

Consumer Oriented Approaches to Marketing Urban Transit PDF Author: Christopher H. Lovelock
Publisher:
ISBN:
Category : Choice of transportation
Languages : en
Pages : 440

Book Description


Optimization in Public Transportation

Optimization in Public Transportation PDF Author: Anita Schöbel
Publisher: Springer Science & Business Media
ISBN: 0387366431
Category : Mathematics
Languages : en
Pages : 267

Book Description
This book develops models, results and algorithms for optimizing public transportation from a customer-oriented viewpoint. The methods used are based on graph-theoretic approaches and integer programming. The specific topics are all motivated by real-world examples which occurred in practical projects: location of stops, management of delay, and tariff zone design. An appendix summarizes some of the basics of optimization needed to interpret the material in the book.