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Author: Andrew Lim Publisher: Springer Nature ISBN: 3031153324 Category : Political Science Languages : en Pages : 160
Book Description
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.
Author: Andrew Lim Publisher: Springer Nature ISBN: 3031153324 Category : Political Science Languages : en Pages : 160
Book Description
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.
Author: Helfen aus Dank Publisher: BookRix ISBN: 373095153X Category : Bibles Languages : en Pages : 3883
Book Description
Genesis 1 1 Sa sinugdan gibuhat sa Dios ang mga langit ug ang yuta. 2 Ug ang yuta awa-aw ug walay sulod; ug ang kangitngit diha sa ibabaw sa nawong sa kahiladman; ug ang Espiritu sa Dios naglihok sa ibabaw sa nawong sa mga tubig. 3 Ug miingon ang Dios: Mahimo ang kahayag: ug dina ang kahayag. 4 Ug nakita sa Dios ang kahayag nga kini maayo; ug gilain sa Dios ang kahayag gikan sa kangitngit. 5 Ug gihinganlan sa Dios ang kahayag nga Adlaw, ug ang kangitngit gihinganlan niya nga Gabii: ug dihay kahaponon ug dihay kabuntagon, usa ka adlaw.
Author: Ted Schadler Publisher: Greenleaf Book Group ISBN: 0991361016 Category : Business & Economics Languages : en Pages : 240
Book Description
Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
Author: Allan R. Millett Publisher: Cambridge University Press ISBN: 9781139502122 Category : History Languages : en Pages : 281
Book Description
This three-volume study examines the questions raised by the performance of the military institutions of France, Germany, Russia, the United States, Great Britain, Japan, and Italy in the period from 1914 to 1945. Leading military historians deal with the different national approaches to war and military power at the tactical, operational, strategic, and political levels. They form the basis for a fundamental re-examination of how military organizations have performed in the first half of the twentieth century. Volume 3 covers World War II. Volumes 1 and 2 address address World War I and the interwar period, respectively. Now in a new edition, with a new introduction by the editors, these classic volumes will remain invaluable for military historians and social scientists in their examination of national security and military issues. They will also be essential reading for future military leaders at Staff and War Colleges.
Author: Pedro Carrasco Publisher: University of Oklahoma Press ISBN: 0806178477 Category : History Languages : en Pages : 564
Book Description
The most important political entity in pre-Spanish Mesoamerica was the Tenochca Empire, founded in 1428 when the three kingdoms of Tenochtitlan, Tetzcoco, and Tlacopan formed an alliance that controlled the Basin of Mexico and other extensive areas of Mesoamerica. In a unique political structure, each of the three allies headed a group of kingdoms in the core of the Empire. Each capital possessed settlements of peasants both in its own domain and in those of the other two capitals; in conquered areas nearby, the three capitals had their separate tributaries. In The Tenochca Empire Pedro Carrasco incorporates years of research in the archives of Mexico and Spain and compares primary sources, some not yet published, from all three of the great kingdoms. Carrasco takes in the total tripartite structure of the Empire, defining its component entities and determining how they were organized and how they functioned.
Author: СтаВл Зосимов Премудрословски Publisher: Litres ISBN: 5042225277 Category : Fiction Languages : en Pages : 284
Book Description
Dinhi, ang nukleyar nga mutant gikan sa Chernobyl zone, nga gitawag GALUPY, miatake sa mga mutly Chelyabinsk, nga gitawag nga BLACKS. Ug gidala sila, usa ka kalbo sa maya gikan sa Semipalatinsk nuclear test site, nga ginganlag, STASYAN, nga nakighigala sa usa pa ka mutant nga ginganlag, Gryzha Gemoroev... Ug silang tanan nakig-away alang sa ilang kinabuhi...Paboritong nobela ni Putin.# Tanan nga mga katungod gigahin..
Author: Andrew Lim
Author: Andrew Lim
Author: Helfen aus Dank
Author: Robert Wilbur Steele
Author: Robert Wilbur Steele
Author: Ted Schadler
Author: Dawood Auleear
Author: Allan R. Millett
Author: Pedro Carrasco
Author: Henry Addison Nelson
Author: СтаВл Зосимов Премудрословски