Author: Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1664
Book Description
New Serial Titles
Author: Women's Press Organizations, 1881-1999
Author: Elizabeth V. BurtPublisher: Bloomsbury Publishing USA
ISBN: 0313032378
Category : Language Arts & Disciplines
Languages : en
Pages : 381
Book Description
Little has been published about press organizations, and even less about women's press organizations. This book is the first to document the history of women's press organizations. In addition to rich historical accounts of some of these organizations, it also provides a picture of many of the women journalists involved in these press organizations, many of whom were leaders, both in journalism and in the social movements of their time. This book is a description and analysis of forty women's press organizations that have been key to the development of women writers of the press since the first established organization in 1881. Each entry describes the challenges faced by women that brought about the establishment of the organization at that particular time and place, some of the women who played key roles in the group's leadership, the group' s major activities and programs and its contributions to women of the press. The main purpose of these organizations was to provide women with a place where they could discuss professional issues and career strategies at a time when they were largely excluded from or marginalized by male-dominated media institutions. However, many also reflected the interests of some of the social and political reform movements associated with the women's movements of the 19th and 20th centuries, including the woman suffrage, peace, and ERA movements. Although some of the organizations described here no longer exist, new ones have taken on the challenge, in a profession where women still do not have equity.
National Union Catalog
Author: Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 1030
Book Description
Includes entries for maps and atlases.
Bibliography on Extension Research, Cumulated, Classified and Annotated. Contains Index to Research Findings Available to the Author Up to Novemeber 1943
Author: United States. Federal Extension Service. Division of Extension Research and TrainingPublisher:
ISBN:
Category : Agricultural extension work
Languages : en
Pages : 160
Book Description
Media Report to Women
Author: Camera Obscura
Author: Publisher:
ISBN:
Category : Critical theory
Languages : en
Pages : 352
Book Description
A journal of feminism and film theory.
Ratings Analysis
Author: James WebsterPublisher: Routledge
ISBN: 1136282130
Category : Social Science
Languages : en
Pages : 345
Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Research Awards Index
Author: Fundamentals of Public Relations and Marketing Communications in Canada
Author: William Wray CarneyPublisher: University of Alberta
ISBN: 1772120626
Category : Business & Economics
Languages : en
Pages : 537
Book Description
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Author: