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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: David Ward Publisher: Fairleigh Dickinson Univ Press ISBN: 9780838636763 Category : History Languages : en Pages : 260
Book Description
This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.
Author: Netra Bahadur Khattri Publisher: ISBN: 9781636482415 Category : Languages : en Pages : 152
Book Description
This book is meant for those people or artists, Sculptors, Painters, or Students studying human anatomy or Fine Art. As a Sculptor, Netra Khattri has made this book with the language of Art (Sculpture), how muscles attach to the human skeleton, and from where the muscle originates and inserts with muscle function. Initially, Netra Khattri thought of human muscles as sculptures, beginning to end with skeletons, partial muscled figures, and the origin and function of muscular structures. For example, the reader can look at the skeleton to see how the bones and muscles are constructed in this process of evolution and metamorphosis. Nevertheless, there are more interesting facts in human anatomy than here. The difference between this book shows the Ecorche sculpting process is finished anatomical references rather than, other anatomy book shows drawings of muscles attach with bone and structures of human anatomy.
Author: Editors of Klutz Publisher: ISBN: 9781338702200 Category : Languages : en Pages :
Book Description
Batter up! Serve tiny clay waffles fresh off the griddle in your own miniature bakery-café with al fresco dining. Oven-bake clay is perfect for sculpting your favorite sweet treats and adorable animals. Choose from 17 step-by-step projects, including donuts, macarons, croissants, and more! (Don't forget the tiny café cats and bird friends.) Assembling your café is a breeze, and tiny papercraft projects let you box up your clay confections with baker's twine. Need to Know 32-page book offers step-by-step instructions and clay guides to help your projects match the pictures. Press clay into a tiny, realistic-looking mold to create waffles that can be decorated with all sorts of toppings. Display your treats in a pastry case and a sturdy café that slots together--no glue required. Scaled for approximately a 3-inch (7.5 cm) figurine (not included.) Comes with: Custom plastic mini waffle maker, custom plastic spatula, 7 colors of polymer clay, 4 brads, chipboard punch-outs, clear acetate sheet, baker's twine
Author: Nasrin Press House Publisher: ISBN: Category : Languages : en Pages : 64
Book Description
Mandala animal coloring book Our mandala animal coloring book for adults contains 30 unique animals drawing. It has a very complex and details animal design, a great stress relief coloring books for adults. Our amazing adult coloring books stress relieving is a great gift for friends and family and of course yourself! It features amazing scenes waiting to be brought to life. Everyone will enjoy this amazing animal coloring book Featuring: 63 unique pages 8.5 by 11 inches page design Single side design Custom cover design High quality image Matte cover finished
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: David Ward
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Author: Philostratus (the Athenian)
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Author: Netra Bahadur Khattri
Author: Editors of Klutz
Author: Nasrin Press House
Author: Aubrey Sparks