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Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect

Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect PDF Author: Jan Kubik
Publisher: GRIN Verlag
ISBN: 3640844629
Category : Business & Economics
Languages : en
Pages : 69

Book Description
Scholarly Research Paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world's leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Skoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group's international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government's politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market's (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the alrea

Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect

Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect PDF Author: Jan Kubik
Publisher: GRIN Verlag
ISBN: 3640844629
Category : Business & Economics
Languages : en
Pages : 69

Book Description
Scholarly Research Paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world's leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Skoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group's international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government's politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market's (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the alrea

Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis

Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis PDF Author: Moniruzzaman Kiron
Publisher: GRIN Verlag
ISBN: 3346054578
Category : Business & Economics
Languages : en
Pages : 19

Book Description
Submitted Assignment from the year 2018 in the subject Business economics - Industrial Management, grade: A, , language: English, abstract: This report analyzes the Volkswagen Group (VW) Company’s current operations and provide strategic recommendations to the board of directors of the company. This report describes on how to analyze the external and internal environment of the company by analytical frameworks. It starts with Company Background, where the company’s mission and current operations will be described. Next is the Environmental Analysis, where a the SWOT analysis is applied for the company with consideration of Porter’s Five Forces model and Value Chain Analysis. Then, the paper identifies what the company’s current sustainable competitive advantages and its weakness are. Recommendation on how to tackle these weaknesses will be given afterwards. For a huge company like Volkswagen it takes a lot of effort to maintain their great brand reputation, to sustain that they have to make sure they fulfill the needs and wants of their customers and satisfy them. Although the brand portfolio includes brands like Skoda, Bugatti and Lamborghini the company still ranks high in the mind of customers. Even so having some problems in the automotive industry recently they must start looking forward and try finding solution as it might affect their brand image which can cause them huge loss and maintain the trust and build a relation among their customers as well. Volkswagen items are strongly connected with so much feelings as security and sense of pride.

Contemporary Strategy Analysis Text Only

Contemporary Strategy Analysis Text Only PDF Author: Robert M. Grant
Publisher: Wiley Global Education
ISBN: 1118590996
Category : Business & Economics
Languages : en
Pages : 482

Book Description
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, 8th Edition, is suitable for both MBA and advanced undergraduate students. It has been adopted by leading business schools all across the world.

Global Business Strategy

Global Business Strategy PDF Author: Kazuyuki Motohashi
Publisher: Springer
ISBN: 4431554688
Category : Business & Economics
Languages : en
Pages : 265

Book Description
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

China's Automobile Industry

China's Automobile Industry PDF Author: Eric Harwit
Publisher: M.E. Sharpe
ISBN: 9780765632692
Category : Business & Economics
Languages : en
Pages : 234

Book Description
After tracing the history of the development of China's automobile industry, this book examines four cases of foreign-invested passenger car projects -- American Motors (Chrysler), Volkswagon, Peugeot, and Panda Motors. Then, on the basis of empirical data and theories of rational choice applied to the Chinese government, the author predicts the future progess of the automotive industry in China. This is the first book to study comprehensively the historical and political development of this vital sector of the Chinese economy.

Electric and Hybrid Cars

Electric and Hybrid Cars PDF Author: Curtis D. Anderson
Publisher: McFarland
ISBN: 0786457422
Category : Transportation
Languages : en
Pages : 269

Book Description
This illustrated history chronicles electric and hybrid cars from the late 19th century to today's fuel cell and plug-in automobiles. It describes the politics, technology, marketing strategies, and environmental issues that have impacted electric and hybrid cars' research and development. The important marketing shift from a "woman's car" to "going green" is discussed. Milestone projects and technologies such as early batteries, hydrogen and bio-mass fuel cells, the upsurge of hybrid vehicles, and the various regulations and market forces that have shaped the industry are also covered.

Motoring the Future

Motoring the Future PDF Author: Engelbert Wimmer
Publisher: Springer
ISBN: 0230307817
Category : Business & Economics
Languages : en
Pages : 286

Book Description
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Winning the Oil Endgame

Winning the Oil Endgame PDF Author: Amory B. Lovins
Publisher: Earthscan
ISBN: 9781844071944
Category : Business & Economics
Languages : en
Pages : 340

Book Description
Enough about the oil problem. Here?s the solution.Over a few decades, starting now, a vibrant US economy (then others) can completely phase out oil. This will save a net $70 billion a year, revitalize key industries and rural America, create a million jobs, and enhance security.Here?s the roadmap ? independent, peer-reviewed, co-sponsored by the Pentagon ? for the transition beyond oil, led by business and profit.

An Introduction to Sustainable Transportation

An Introduction to Sustainable Transportation PDF Author: Preston L. Schiller
Publisher: Earthscan
ISBN: 1844076644
Category : Electronic books
Languages : en
Pages : 369

Book Description
Transportation plays a substantial role in the modern world; it provides tremendous benefits to society, but it also imposes significant economic, social and environmental costs. Sustainable transport planning requires integrating environmental, social, and economic factors in order to develop optimal solutions to our many pressing issues, especially carbon emissions and climate change. This essential multi-authored work reflects a new sustainable transportation planning paradigm. It explores the concepts of sustainable development and sustainable transportation, describes practical techniques for comprehensive evaluation, provides tools for multi-modal transport planning, and presents innovative mobility management solutions to transportation problems. This text reflects a fundamental change in transportation decision making. It focuses on accessibility rather than mobility, emphasizes the need to expand the range of options and impacts considered in analysis, and provides practical tools to allow planners, policy makers and the general public to determine the best solution to the transportation problems facing a community. Featuring extensive international examples and case-studies, textboxes, graphics, recommended reading and end of chapter questions, the authors draw on considerable teaching and researching experience to present an essential, ground-breaking and authoritative text on sustainable transport. Students of various disciplines, planners, policymakers and concerned citizens will find many of its provocative ideas and approaches of considerable value as they engage in the processes of understanding and changing transportation towards greater sustainability.

The American and Japanese Auto Industries in Transition

The American and Japanese Auto Industries in Transition PDF Author: Robert E. Cole
Publisher: U of M Center For Japanese Studies
ISBN: 0939512289
Category : Social Science
Languages : en
Pages : 251

Book Description
This report was prepared for the Policy Board by the U.S. and Japanese research staffs of the Joint U.S.–Japan Automotive Study under the general direction of Professors Paul W. McCracken and Keichi Oshima, with research operations organized and coordinated by Robert E. Cole on the U.S. side, in close communication with the Taizo Yakushiji on the Japanese side. [preface] In view of the importance of stable, long-term economic relationships between Japan and the United States, automotive issues have to be dealt with in ways consistent with the joint prosperity of both countries. Furthermore, the current economic friction has the potential to adversely affect future political relationships. Indeed, under conditions of economic stagnation, major economic issues inevitably become political issues. With these considerations in mind, the Joint U.S.–Japan Automotive Study project was started in September 1981 to determine the conditions that will allow for the prosperous coexistence of the respective automobile industries. During this two-year study, we have identified four driving forces that will play a major role in determining the future course of the automotive industry of both countries. These are: (1) consumers’ demands and aspirations vis-à-vis automobiles; (2) flexible manufacturing systems (FMS); (3) rapidly evolving technology; and (4) the internationalization of the automotive industry. [exec. summary]