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Author: Linda Holtzschue Publisher: John Wiley & Sons ISBN: 1118920783 Category : Design Languages : en Pages : 274
Book Description
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Author: John Herbert Parsons Publisher: Cambridge University Press ISBN: 1107626447 Category : History Languages : en Pages : 335
Book Description
First published in 1924, this book examines the chief theories on colour vision in the light of available facts at the time of publication.
Author: Linda Holtzschue Publisher: John Wiley & Sons ISBN: 1118920783 Category : Design Languages : en Pages : 274
Book Description
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Author: Hsien-Che Lee Publisher: Cambridge University Press ISBN: 1139444557 Category : Computers Languages : en Pages : 717
Book Description
Colour imaging technology has become almost ubiquitous in modern life in the form of monitors, liquid crystal screens, colour printers, scanners, and digital cameras. This book is a comprehensive guide to the scientific and engineering principles of colour imaging. It covers the physics of light and colour, how the eye and physical devices capture colour images, how colour is measured and calibrated, and how images are processed. It stresses physical principles and includes a wealth of real-world examples. The book will be of value to scientists and engineers in the colour imaging industry and, with homework problems, can also be used as a text for graduate courses on colour imaging.
Author: Michael F. Land Publisher: OUP Oxford ISBN: 0191669806 Category : Science Languages : en Pages : 129
Book Description
The eye is one of the most remarkable achievements of evolution, and has evolved up to 40 times in different parts of the animal kingdom. In humans, vision is the most important sense, and much of the brain is given over to the processing of visual information. In this Very Short Introduction, Michael Land describes the evolution of vision and the variety of eyes found in both humans and animals. He explores the evolution of colour vision in primates and the workings of the human eye, to consider how that contributes to our visual ability. He explains how we see in three dimensions and the basic principles of visual perception, including our impressive capacity for pattern recognition and the ability of vision to guide action. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Andrew J. Elliot Publisher: Cambridge University Press ISBN: 1316395332 Category : Psychology Languages : en Pages : 1737
Book Description
We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
Author: Linda Holtzschue Publisher: John Wiley & Sons ISBN: 1118005775 Category : Design Languages : en Pages : 325
Book Description
Make Sound Color Choices Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including: Expanded and revised content in nearly 35% of the book. Coverage of a broad range of design disciplines. Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect. Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another. Innovative coverage of color marketing issues. Helpful tips for using color in the working environment. An online workbook with valuable exercises that reinforce color concepts. Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.
Author: Aaron Fine Publisher: Bloomsbury Publishing ISBN: 1350027286 Category : Design Languages : en Pages : 377
Book Description
Giving an overview of the history of color theory from ancient and classical cultures to contemporary contexts, this book explores important critical principles and provides practical guidance on the use of color in art and design. Going beyond a simple recitation of what has historically been said about color, artist and educator Aaron Fine provides an intellectual history, critiquing prevailing Western ideas on the subject and challenging assumptions. He analyses colonialist and gendered attitudes, materialist and romanticist perspectives, spiritualist approaches to color, color in the age of reproduction, and modernist and post-modernist color strategies. Highlighted throughout are examples of the ways in which attitudes towards color have been impacted by the legacy of colonialism and are tied up with race, gender, and class. Topics covered include color models, wheels and charts, color interaction and theories of perception, with over 150 images throughout. By placing under-examined tenets of color theory such as the color wheel and color primaries within the Western industrial context that generated them, Fine helps you to connect color choices to color meanings and apply theory to practice.
Author: Linda Holtzschue
Author: 
Author: John Herbert Parsons
Author: Linda Holtzschue
Author: Hsien-Che Lee
Author: Sir John Herbert Parsons
Author: Michael F. Land
Author: Andrew J. Elliot
Author: Linda Holtzschue
Author: Aaron Fine
Author: Helga Kolb