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An Essay on Typography

An Essay on Typography PDF Author: Eric Gill
Publisher: David R. Godine Publisher
ISBN: 9780879239503
Category : Art
Languages : en
Pages : 166

Book Description
An Essay on Typography was first published in 1931, instantly recognized as a classic, and has long been unavailable. It represents Gill at his best: opinionated, fustian, and consistently humane. It is his only major work on typography and remains indispensable for anyone interested in the art of letter forms and the presentation of graphic information. This manifesto, however, is not only about letters "š€š" their form, fit, and function "š€š" but also about man's role in an industrial society. As Gill wrote later, it was his chief object "to describe two worlds "š€š" that of industrialism and that of the human workman "š€š" and to define their limits." His thinking about type is still provocative. Here are the seeds of modern advertising: unjustified lines, tight word and letter spacing, ample leading. Here is vintage Gill, as polemical as he is practical, as much concerned about the soul of man as the work of man; as much obsessed by the ends as by the means.

An Essay on Typography

An Essay on Typography PDF Author: Eric Gill
Publisher: David R. Godine Publisher
ISBN: 9780879239503
Category : Art
Languages : en
Pages : 166

Book Description
An Essay on Typography was first published in 1931, instantly recognized as a classic, and has long been unavailable. It represents Gill at his best: opinionated, fustian, and consistently humane. It is his only major work on typography and remains indispensable for anyone interested in the art of letter forms and the presentation of graphic information. This manifesto, however, is not only about letters "š€š" their form, fit, and function "š€š" but also about man's role in an industrial society. As Gill wrote later, it was his chief object "to describe two worlds "š€š" that of industrialism and that of the human workman "š€š" and to define their limits." His thinking about type is still provocative. Here are the seeds of modern advertising: unjustified lines, tight word and letter spacing, ample leading. Here is vintage Gill, as polemical as he is practical, as much concerned about the soul of man as the work of man; as much obsessed by the ends as by the means.

Modern Typography

Modern Typography PDF Author: Robin Kinross
Publisher: Hyphen Press
ISBN:
Category : Design
Languages : en
Pages : 286

Book Description
Modern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written.

An Essay of Typography

An Essay of Typography PDF Author: Eric Gill
Publisher:
ISBN:
Category :
Languages : en
Pages : 127

Book Description


An Essay on Typography

An Essay on Typography PDF Author: Eric 1882-1940 Gill
Publisher: Hassell Street Press
ISBN: 9781014985279
Category :
Languages : en
Pages : 136

Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Letraset

Letraset PDF Author: Adrian Shaughnessy
Publisher: Thames & Hudson
ISBN: 9780995666443
Category : Design
Languages : en
Pages : 0

Book Description
Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression. The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting. The book also looks at Letraset's present-day revival amongst a new set of admirers who recognise the typographic excellence of the system's typefaces. The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft. Essays by Colin Brignall, Dave Farey and Mike Daines - all key members of the Letraset team - provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system. The book's design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset's past - catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.

Typographically Speaking

Typographically Speaking PDF Author: Margaret Re
Publisher: Princeton Architectural Press
ISBN: 1568984278
Category : Design
Languages : en
Pages : 108

Book Description
In a career that has spanned more than forty years, Matthew Carter has designed many of the typefaces that we see every day in and on publications, books, signs, and screens. Carter's celebrated typefaces include such stalwarts as Galliard, Mantinia, and Verdana. In 1975, he created the now-pervasive Bell Centennial specifically for use in phone books. Publications including Sports Illustrated, the Daily News, Wired, and the Washington Post, along with cultural institutions such as the Walker Arts Center and The Victoria & Albert Museum, have all commissioned Carter fonts. Typographically Speaking: The Art of Matthew Carter entered the field in the days of hand-cut punches and hot-metal type, and has continued to innovate through the eras of photocomposition and digital design. Essays discuss the form of his work, his position and use of typographic history, and his technological innovation. All of his fonts are reproduced in full for reference, and illustrations place his designs in context. Published in conjunction with the University of Maryland Baltimore County.

First Principles of Typography

First Principles of Typography PDF Author: Stanley Morison
Publisher: CUP Archive
ISBN:
Category : Printing
Languages : en
Pages : 28

Book Description


Just My Type

Just My Type PDF Author: Simon Garfield
Publisher: Profile Books
ISBN: 1847652921
Category : Reference
Languages : en
Pages : 352

Book Description
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Seventy-nine Short Essays on Design

Seventy-nine Short Essays on Design PDF Author: Michael Bierut
Publisher: Chronicle Books
ISBN: 1616890711
Category : Architecture
Languages : en
Pages : 272

Book Description
Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.

An Essay on Typography

An Essay on Typography PDF Author: Clothilde Inez Mary Graves
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description