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Author: Jeffrey C. Ulin Publisher: Routledge ISBN: 1351136615 Category : Art Languages : en Pages : 578
Book Description
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Author: Jeffrey C. Ulin Publisher: Routledge ISBN: 1351136615 Category : Art Languages : en Pages : 578
Book Description
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Author: Stacey Parks Publisher: Taylor & Francis ISBN: 1136066373 Category : Performing Arts Languages : en Pages : 216
Book Description
Innovation in technology means that almost anyone can make an independent film these days. Although this may be good news for aspiring filmmakers, it also means that the oversupply of independent films on the market has caused acquisition prices to dramatically decrease. As a result, producers and investors rarely recover their initial investment in the films they make. But don't be discouraged! Use this book to learn the realities of the market in advance and map out a winning distribution plan. This comprehensive manual for filmmakers and producers dedicated to film distribution and the marketplace could mean the difference between getting your film out to the public and keeping it "in the can." Learn how to sell your movie to a studio, a cable network, a video distributor, or international buyers. Self-distribution and other alternatives to traditional distribution are also considered. As well, you'll hear some success stories from producers and hear directly from buyers what they are seeking. Stacey Parks has worked with dozens of hungry filmmakers to get their films a distribution deal and knows how frustrating the whole process can be. Let her tell you how you can take control of your filmmaking career and start getting your work seen by audiences with a few little-known distribution secrets. Features include: * Interviews and case studies with producers and distributors * Ten Ways to Market Your Film for Self-Distribution * Sales Projections per Territory * Distribution Resource Listings * Negotiation tips for distribution agreements * Sample distribution agreements
Author: Scott Kirkpatrick Publisher: Taylor & Francis ISBN: 1003812554 Category : Art Languages : en Pages : 318
Book Description
In this second edition, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to provide a clear and up-to-date overview of the entire film, television, and new media distribution business. Readers will learn what fuels the distribution process and exactly how the distribution business works from beginning to end—not merely what happens to a film or television series upon acquisition, but how distributors develop, presell and broker deals on content before it even exists. This new edition considers a much more international approach to media distribution, with case studies and analyses from across the globe. It also reflects on the ever-increasing relevance of diversity and inclusiveness in the industry, as well as the new media verticals like podcasts and the effects of social media influencers on the media landscape. The book will be an integral guidebook for any student or professional wishing to understand both the basics and the subtleties of media distribution. The book also contains a robust appendix containing in-depth studies of legal definitions, material delivery requirements, territory-by-territory financial projections and more.
Author: Frank Kessler Publisher: Indiana University Press ISBN: 0861969375 Category : Performing Arts Languages : en Pages : 353
Book Description
Essays by prominent scholars examining film distribution in the early years of cinema. This collection of essays explores the complex issue of film distribution from the invention of cinema into the 1910s. From regional distribution networks to international marketing strategies, from the analysis of distribution catalogs to case studies on individual distributors, these essays written by well-known specialists in the field discuss the intriguing question of how films came to meet their audiences. Contributors include Richard Abel, Marta Braun, Joseph Garncarz, André Gaudreault, François Jost, Charlie Keil, Martin Loiperdinger, Viva Paci, Wanda Strauven, Gregory Waller, and many more.
Author: Ben Yennie Publisher: Ben Yennie ISBN: 9780692771860 Category : Languages : en Pages : 214
Book Description
The first and so far only book on Film Markets. A Film Market is the best place a filmmaker can go to get traditional, non-DIY Distribution. The first edition of this book was used as a text at more than ten film schools in the US, and the book has an endorsement from the host of the #1 Filmmaking podcast on iTunes, and advice from 8 distributors.
Author: Jeff Ulin Publisher: Taylor & Francis ISBN: 113605765X Category : Performing Arts Languages : en Pages : 530
Book Description
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video.
Author: Henry Puente Publisher: Intersections in Communications and Culture ISBN: 9781433113277 Category : Hispanic Americans in the motion picture industry Languages : en Pages : 0
Book Description
This book documents the barriers to success encountered by U.S. Latino films over the past three decades, as their proponents sought to secure distribution deals and prove the films' worth as commodities. Over time, more studio and studio specialty divisions have acquired and circulated them; but many film distributors still do not understand the nuances of the U.S. Latino market and how to promote these films. The book includes interviews with marketers, publicists, and producers, and secondary research material from trade publications, newspaper articles, and websites, centering on marketing strategies, release dates, and box office figures. One of the first academic works to analyze the concurrent social and industrial factors within the U.S. Latino community and the larger Hollywood marketplace, this book examines and illuminates the history of U.S. Latino films.
Author: Jeffrey C. Ulin
Author: Suzanne Mary Donahue
Author: Jeffrey C. Ulin
Author: Suzanne Mary Donahue
Author: Stacey Parks
Author: Scott Kirkpatrick
Author: Frank Kessler
Author: Ben Yennie
Author: Jeff Ulin
Author: Gregory Goodell
Author: Henry Puente