AMA Handbook For Managing Business To Business Marketing Communications PDF Download

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AMA Handbook For Managing Business To Business Marketing Communications

AMA Handbook For Managing Business To Business Marketing Communications PDF Author: J. Nicholas DeBonis
Publisher: McGraw Hill Professional
ISBN: 9780844235950
Category : Business & Economics
Languages : en
Pages : 406

Book Description
That's what is special about this book: it provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. Who is this book for? Marketing Practitioners: You'll get some new ideas and perspectives to plug into your current programs. "Nonmarketing" marketers: If you've recently been thrown into the "deep water" of marcom, just start reading. This book could be your life preserver.
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