AMA Handbook for Customer Satisfaction PDF Download

Author: Alan F. Dutka
Publisher: N T C Business Books
ISBN: 9780844235868
Category : Business & Economics
Languages : en
Pages : 244

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Author: Alan F. Dutka
Publisher: N T C Business Books
ISBN: 9780844235868
Category : Business & Economics
Languages : en
Pages : 244

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Book Description

Author: Jeffrey L. Seglin
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420125
Category : Business & Economics
Languages : en
Pages : 498

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Book Description
Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. Whether it's a formal printed letter or an email, the ability to write effective correspondence is essential for success-no matter what the industry. Containing more than 25 percent new material, The AMA Handbook of Business Letters provides readers with over 370 customizable model letters, divided into categories reflecting various aspects of business, including: * Sales, marketing, and public relations * Customer service * Human resources * Credit and collection * Letters to vendors and suppliers * Confirmations, requests, and replies * Permissions * And many more In addition, the book provides readers with a refresher course in the letter-writing basics, and helpful appendices listing common mistakes in grammar, word usage, and punctuation. Comprehensive-and now extensively updated-this invaluable resource provides professionals with an adaptable template for every conceivable business correspondence need.

Author: Bob Kimball
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
For the key secrets to getting to the top in sales, turn to the AMA Handbook for Successful Selling. Short, easy-to-read chapters reveal the ins-and-outs of mastering the skills you need to sell like a pro plus the strategies for selling to an individual, a group, or a business. Sample dialogues show each technique in action, while case histories demonstrate the results. The book also shows you how to: -- Qualify hot new prospects -- Make power presentations -- Negotiate to win -- Close that sale!

Author: William M. CRILLY
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814413854
Category : Business & Economics
Languages : en
Pages : 843

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The AMA Handbook of Due Diligence is the most complete guide available on how to properly perform a due diligence investigation — and radically improve the success rate of a pending corporate merger or acquisition. The new edition of this long-trusted resource includes a CD-ROM packed with almost 400 customizable forms and templates for recording and analyzing every possible operational or financial activity at any organization. Extensively revised and updated, the book reflects significant changes in the financial landscape such as the Sarbanes-Oxley Act. There are specialized sections on joint ventures, franchises, and outsourcing, as well as new legal memo and form requirements, including data room index, preliminary diligence memorandum, and the Hart-Scott-Rodino questionnaire. Thorough and easy to use, this essential resource will ensure that every “t” is crossed, every “i” dotted...and no mistakes left out on the table.

Author: Nigel Hill
Publisher: Routledge
ISBN: 1351888552
Category : Business & Economics
Languages : en
Pages : 349

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Book Description
Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.

Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
ISBN: 9780309062725
Category : Transportation
Languages : en
Pages : 218

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Book Description
Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.

Author: Ashok ShripadraoKurkoti
Publisher: Archers & Elevators Publishing House
ISBN: 9385640631
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: J. Nicholas DeBonis
Publisher: McGraw Hill Professional
ISBN: 9780844235950
Category : Business & Economics
Languages : en
Pages : 406

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That's what is special about this book: it provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. Who is this book for? Marketing Practitioners: You'll get some new ideas and perspectives to plug into your current programs. "Nonmarketing" marketers: If you've recently been thrown into the "deep water" of marcom, just start reading. This book could be your life preserver.

Author: Terry G. Vavra
Publisher: Quality Press
ISBN: 0873898303
Category : Business & Economics
Languages : en
Pages : 509

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Book Description
Since more and more attention is being focused on customer value management, it's important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. It also provides the rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization.!--nl--Serving as a single reference for customer satisfaction measurement technology, this book describes and teaches the five critical skills that should be part of each of your projects. *Sampling/customer-participant selection Questionnaire design *Interviewing/survey administration *Data analysis *Quality function deployment-building action plans This book is an ideal follow-up and companion to the book by Bob E. Hayes, Measuring Customer Satisfaction. Contents: The Philosophy of Customer Satisfaction, Gaining Access to Customers, Identifying Key Measurement Issues, Designing the Questionnaire, Collecting Satisfaction Data, The Data Cube-A New Way to Look at CSM Data Analysis, Basic Tools of CSM Analysis, Reporting Basics-A Graphical Approach, Monitoring Changes in Importance, How to Achieve "Buy-In" of Results Globalizing Satisfaction Measurement