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Author: Matteo Licata Publisher: ISBN: 9781656632500 Category : Languages : en Pages : 104
Book Description
This book is the first detailed account of the 1980s joint venture between Alfa Romeo and Nissan.Mired in political controversy from the get-go, the joint venture produced two identical cars based on the Nissan Cherry but built in Italy and equipped with Alfa Romeo running gear. The Alfa Romeo Arna and the Nissan Cherry Europe sold poorly and the venture, which ended in 1987, has been ridiculed ever since.Alfa Romeo historian sets the record straight on the Arna with this extensive research based on period documents, to separate the facts from the misconceptions once and for all.
Author: Matteo Licata Publisher: ISBN: 9781656632500 Category : Languages : en Pages : 104
Book Description
This book is the first detailed account of the 1980s joint venture between Alfa Romeo and Nissan.Mired in political controversy from the get-go, the joint venture produced two identical cars based on the Nissan Cherry but built in Italy and equipped with Alfa Romeo running gear. The Alfa Romeo Arna and the Nissan Cherry Europe sold poorly and the venture, which ended in 1987, has been ridiculed ever since.Alfa Romeo historian sets the record straight on the Arna with this extensive research based on period documents, to separate the facts from the misconceptions once and for all.
Author: Hortensia Jarry Publisher: ISBN: Category : Languages : en Pages : 194
Book Description
The partnership between Alfa Romeo and Nissan, called ARNA, was signed by the presidents of the respective brands, Takashi Ishihara and Ettore Massacesi, on October 9th, 1980, and was a first in continental Europe: the joint venture, as we would say nowadays, would guarantee 3,500 workplaces and a development-manufacturing merging, even if limited to just one model. Pity that, in Italy, the entire operation was truly mismanaged. Motor industry commentators often cite the Alfa Romeo Arna as a perfect example of how not to combine the talents of two manufacturers. The world sat up and took notice when Alfa Romeo announced its forthcoming partnership with Nissan in October 1980 - the combination of the two had the potential to build something special. By 1986, Alfa Romeo's parent company, the Italian government-owned Istituto per la Ricostruzione Industriale was suffering from heavy losses, and IRI president Romano Prodi put Alfa Romeo up for sale, with Fiat ultimately emerging as the new owner of Alfa. Fiat's first decision was to cease Arna production owing to its poor reputation and poor sales and to terminate the unsuccessful Alfa Romeo Nissan alliance. Production ceased in 1987, with Fiat intending to strengthen the competitiveness of the Alfa Romeo 33 as Alfa's entry in that segment. By this time, Nissan had set up a European operation of its own at Nissan Motor Manufacturing UK in Sunderland, which became hugely successful.
Author: Velia Capps Publisher: ISBN: Category : Languages : en Pages : 194
Book Description
The partnership between Alfa Romeo and Nissan, called ARNA, was signed by the presidents of the respective brands, Takashi Ishihara and Ettore Massacesi, on October 9th, 1980, and was a first in continental Europe: the joint venture, as we would say nowadays, would guarantee 3,500 workplaces and a development-manufacturing merging, even if limited to just one model. Pity that, in Italy, the entire operation was truly mismanaged. Motor industry commentators often cite the Alfa Romeo Arna as a perfect example of how not to combine the talents of two manufacturers. The world sat up and took notice when Alfa Romeo announced its forthcoming partnership with Nissan in October 1980 - the combination of the two had the potential to build something special. By 1986, Alfa Romeo's parent company, the Italian government-owned Istituto per la Ricostruzione Industriale was suffering from heavy losses, and IRI president Romano Prodi put Alfa Romeo up for sale, with Fiat ultimately emerging as the new owner of Alfa. Fiat's first decision was to cease Arna production owing to its poor reputation and poor sales and to terminate the unsuccessful Alfa Romeo Nissan alliance. Production ceased in 1987, with Fiat intending to strengthen the competitiveness of the Alfa Romeo 33 as Alfa's entry in that segment. By this time, Nissan had set up a European operation of its own at Nissan Motor Manufacturing UK in Sunderland, which became hugely successful.
Author: Asa Holzem Publisher: ISBN: Category : Languages : en Pages : 194
Book Description
The partnership between Alfa Romeo and Nissan, called ARNA, was signed by the presidents of the respective brands, Takashi Ishihara and Ettore Massacesi, on October 9th, 1980, and was a first in continental Europe: the joint venture, as we would say nowadays, would guarantee 3,500 workplaces and a development-manufacturing merging, even if limited to just one model. Pity that, in Italy, the entire operation was truly mismanaged. Motor industry commentators often cite the Alfa Romeo Arna as a perfect example of how not to combine the talents of two manufacturers. The world sat up and took notice when Alfa Romeo announced its forthcoming partnership with Nissan in October 1980 - the combination of the two had the potential to build something special. By 1986, Alfa Romeo's parent company, the Italian government-owned Istituto per la Ricostruzione Industriale was suffering from heavy losses, and IRI president Romano Prodi put Alfa Romeo up for sale, with Fiat ultimately emerging as the new owner of Alfa. Fiat's first decision was to cease Arna production owing to its poor reputation and poor sales and to terminate the unsuccessful Alfa Romeo Nissan alliance. Production ceased in 1987, with Fiat intending to strengthen the competitiveness of the Alfa Romeo 33 as Alfa's entry in that segment. By this time, Nissan had set up a European operation of its own at Nissan Motor Manufacturing UK in Sunderland, which became hugely successful.
Author: Dahlia Larcom Publisher: Independently Published ISBN: Category : Languages : en Pages : 194
Book Description
The book shares the story of the joint venture between Alfa Romeo and Nissan in the 1980s. A go-to for any Alfa enthusiast, the Arna is an exotic vehicle with very little writing about it. As Arna is often derided as a mistake or even a 'joke' in Alfa Romeo's illustrious history, the book is well researched and written to answer the questions: why the Arna project was born, it is 'Alfasud' and why produce it with the 'new' Alfa 33 then.
Author: Ernie Ruben Publisher: Independently Published ISBN: 9781074087692 Category : Languages : en Pages : 85
Book Description
Many people like the unique sports cars produced by Alfa Romeo. These special cars handle the road, sounds, accelerate, and look, hold an extraordinary character. If you are reading these lines, chances are you know what we're writing on. In this book, we gathered the stories of the exceptional cars that built Alfa Romeo's reputation; most of them from the 1960s-1980s production years. There are more models Alfa Romeo produced during the years that don't appear in this book; we chose the special ones. some failed, some succeed, and some stayed at the designer's desk.The book is describing the models and their history and does not require any technical or mechanical knowledge.
Author: Robert Foskett Publisher: Crowood ISBN: 184797533X Category : Transportation Languages : en Pages : 392
Book Description
Alfa Romeo 916 GTV and Spider traces the complete story of the Alfa Romeo GTV and Spider models produced between 1994 - 2005, commonly known to enthusiasts by the manufacturer's project code as the 916 series. The 916 models would always be controversial - they replaced the iconic Spider, the best-selling Alfa Romeo sports model of all time, and the brand-establishing Alfetta GTV. Sharing components and a platform with a humble Fiat hatchback, would the cars ever be considered 'real' Alfa Romeos? The cars were critically acclaimed, and, though they faced tough competition in the late 1990s from the likes of the Audi TT, they remained in production for over a decade. Topics covered include: Full history of the 916 series GTV and Spider models; Design, development and evolution of the models from 1994 - 2005; Participation of the GTV in motorsport; Model variations in depth through all three facelifts; Previously unpublished production figures, and chassis numbers for the desirable, limited-edition GTV Cup model. Comprehensively researched guide to the entire lifespan of the 916 series.Will appeal to Alfa Romeo and automotive enthusiasts.The history and design process are examined along with an in-depth guide to each of the model variants produced.The cars' current position in the classic car market is considered.Superbly illustrated with 240 colour photographs.Robert Foskett is a life-long Italian car enthusiast with a special interest in Alfa Romeo.
Author: Matteo Licata
Author: Matteo Licata
Author: Hortensia Jarry
Author: Velia Capps
Author: Asa Holzem
Author: Dahlia Larcom
Author: Ernie Ruben
Author: Peter Hull
Author: Bruce Gillies Taylor
Author: Robert Foskett
Author: