Toolbox Digital Business PDF Download

Author: Ralf T. Kreutzer
Publisher: Springer Nature
ISBN: 3658370173
Category : Business & Economics
Languages : en
Pages : 579

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Book Description
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Author: Jacqueline H. Beckley
Publisher: John Wiley & Sons
ISBN: 111971284X
Category : Technology & Engineering
Languages : en
Pages : 565

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Book Description
PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others—have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data—both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative—quantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chapters New tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital Augmentation Upgraded versions of tools in each updated section, with fresh examples New case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societies An emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.

Author: Ralf T. Kreutzer
Publisher: Springer
ISBN: 3030138232
Category : Business & Economics
Languages : en
Pages : 269

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Book Description
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.

Author: Christof Pforr
Publisher: Springer Nature
ISBN: 9811629528
Category : Business & Economics
Languages : en
Pages : 158

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Book Description
This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has challenged traditional economies in many countries around the globe. With almost 5 million listings in more than 190 countries, many consider Airbnb as one of the most disruptive developments in tourism over the past decade. While this is a book about Western Australia as a case in point, the issues addressed in this book speak to the broader development of the sharing economy and its effects experienced nationally and indeed internationally. Thus, through the adoption of a case-specific analysis of the growth and impact of Airbnb, the book significantly contributes to closing existing knowledge gaps on the Airbnb phenomenon by exploring not only stakeholder perceptions of the sharing economy and Airbnb, the extent of Airbnb supply and demand, and how this differs from conventional accommodation demand, but also what policy responses have been employed in other tourism destinations worldwide. Western Australia in this regard serves as an exemplar case to shed light on the Airbnb phenomenon. This book presents a comprehensive global study that has investigated the Airbnb phenomenon from a supply, demand, stakeholder, and government response perspective and thus offers new empirical insights, which are of interest to government agencies and the tourism sector and are a valuable source of data to inform current policy debate.

Author: LaTonya Yvette
Publisher: Dial Press
ISBN: 0593242424
Category : Biography & Autobiography
Languages : en
Pages : 225

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Book Description
Through essays with stunning photography, the beloved multimedia storyteller and author of Woman of Color shares the powerful lessons she’s learned about creating a home that honors the past and celebrates the future. “A generous, three-dimensional portrait that inspires the reader to reflect on their own sense of home and belonging.”—Rio Cortez, New York Times bestselling author of The ABCs of Black History “Home is a reflection of what we inherit.” Grappling with the state of the world over the last few years—the global pandemic, climate change, threats to women’s rights, constant racial violence—LaTonya Yvette began to contemplate the concept of home. What does it mean to cultivate safety when it is constantly under threat? How can we nurture joy and peace within the spaces where we spend most of our precious time? Who can we turn to for guidance along the way? In Stand in My Window: Meditations on Home and How We Make It, Yvette explores these kinds of questions as she takes readers through the journey of her own rediscovery of home. In eleven meditative essays, accompanied by 25 beautiful photographs taken over the course of writing the book, Yvette illustrates how the act of homemaking can be revolutionary, liberating—and one of the most powerful expressions we have of self- and community care. Woven throughout the book is the story of the nearly 200-year-old house in upstate New York that Yvette bought and painstakingly renovated, with the aim of creating a safe space for BIPOC communities. The house—Yvette’s ultimate expression of home—provides her greatest lessons. Both visual feast and emotional salve, Stand in My Window demonstrates that home truly is what you make of it—in mind, body, soul, and in the thoughtfully curated spaces we can build for ourselves anywhere.

Author: Alex Gorod
Publisher: CRC Press
ISBN: 042958928X
Category : Business & Economics
Languages : en
Pages : 717

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Book Description
This book enhances learning about complex project management principles and practices through the introduction and discussion of a portfolio of tools presented as an evolving toolbox. Throughout the book, industry practitioners examine the toolsets that are part of the toolbox to develop a broader understanding of complex project management challenges and the available tools to address them. This approach establishes a dynamic, structured platform for a comprehensive analysis and assessment of the modern, rapidly changing, multifaceted business environment to teach the next generation of project managers to successfully cope with the ever increasing complexity of the 21st century.

Author: Nicholas H. Kirk
Publisher: Emerald Group Publishing
ISBN: 1801173206
Category : Business & Economics
Languages : en
Pages : 154

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Book Description
European Venture Toolbox: The path for SMEs to grasp and defend opportunities provides a framework to assess risk and return of choices, iteratively implement business, and avoid being blinded by incorrect principles not grounded in financial reality.

Author: Anabel Ternès
Publisher: Akademische Verlagsgemeinschaft München
ISBN: 3960915039
Category : Business & Economics
Languages : en
Pages : 181

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Book Description
The following book brings together international digitalization trends in different branches. Each chapter describes at first the trend in general, followed by cases from pioneering companies in the respective field. Selected relevant graphics illustrate the respective topic. In the interests of transparency, the summaries of the individual chapters precede this part of the book. The book with the selected industries, company examples and representations shows an excerpt from the development that industries are making in the area of digitization. Mit Beiträgen von: Vikas Chikmagalur Maheshwarappa, Szu-Han Chen, Skolastika Grazia Esmeralda Tjahyadi, Ali Hijazi, Min Chin Lee, Roza Hakobyan, Sebastian Kallies, Duygu Caliskan

Author: Michael Lewrick
Publisher: John Wiley & Sons
ISBN: 1119629195
Category : Design
Languages : en
Pages : 324

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Book Description
How to use the Design Thinking Tools A practical guide to make innovation happen The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method. Quickly and comprehensively familiarize yourself with the best design thinking tools Select the appropriate warm-ups, tools, and methods Explore new avenues of thinking Plan the agenda for different design thinking workshops Get practical application tips The Design Thinking Toolbox help innovators master the early stages of the innovation process. It’s the perfect complement to the international bestseller The Design Thinking Playbook.

Author: Paola Minoia
Publisher: Taylor & Francis
ISBN: 1000784754
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
This book presents theoretical and empirical perspectives on platform-mediated tourism, with a special focus on Airbnb. The case studies included in this volume show that the impacts of short-term renting on neighbourhoods, residents and tourism operators are uneven, but increasingly significant. During the past decade, digital platforms for short-term rental, transport, social dining etc., have enabled the development of a new generation of entrepreneurs in tourism and mobility. The mediation of services through digital platforms was initially presented as a form of a sharing economy led by non-professional providers, but it has grown into a new form of capitalist speculation. The inadequacy of existing legal frameworks in regulating platform-mediated activities has generated reactions by social movements, especially for the protection of housing rights. With the outbreak of Covid-19, the downfall in the mobility and tourism economy has revealed the acuteness of the structural crisis of cities and of labour based on platform-mediated activities. In Europe, networks of cities are taking action against platforms to regain their control over data that is needed to regulate platform-mediated tourism services, and the rights of residents in tourism cities. The authors in this edited volume explore issues of social justice in terms of residents’ quality of life, working conditions, the housing market, urban structure, the morality of operators who navigate through normative loopholes, and the responsibility issues of platform companies holding data on short-term rentals. The chapters in this book were originally published in the Journal of Sustainable Tourism.