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Author: S. P. Seetharaman Publisher: ISBN: Category : Agricultural industries Languages : en Pages : 558
Book Description
Revision of papers presented at the National Workshop on Agricultural Inputs held in 1990 and organized by the Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
Author: S. P. Seetharaman Publisher: ISBN: Category : Agricultural industries Languages : en Pages : 558
Book Description
Revision of papers presented at the National Workshop on Agricultural Inputs held in 1990 and organized by the Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
Author: Samarendra Mahapatra Publisher: New India Publishing Agency ISBN: 9789381450642 Category : Law Languages : en Pages : 334
Book Description
Environment, problems and policies attempts to rectify the lacunae of an absence of any comprehensive book on "Management of Agricultural Inputs". This is despite the fact that three-fourth of India's population is rural whose main occupation and profession is agriculture and allied activities. In the present context of economy and situation, it is a challenge for the agriculturists/ farmers to continue with their profession. This book provides an in-depth analysis of the environment, the problems associated with agri-inputs management and marketing. The book elaborately covers market information on agri-inputs and government policies to support the farming community. This book offers an interesting reading for academicians, students, agripreneurs and agri-input manufacturers to know about the vibrant dynamics of agri-input market in India.
Author: Pingali Venugopal Publisher: SAGE Publications Pvt. Limited ISBN: 9788132117711 Category : Business & Economics Languages : en Pages : 0
Book Description
Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.
Author: Sukhpal Singh Publisher: Vikas Publishing House ISBN: 8125914420 Category : Marketing Languages : en Pages : 138
Book Description
The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.
Author: George J. Seperich Publisher: Prentice Hall ISBN: Category : Business & Economics Languages : en Pages : 328
Book Description
The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness firm. Understanding of consumer demand. Understanding of agribusiness supply. Matching of supply and demand in agribusiness markets. Agricultural input industries. Production agriculture. Commodity processing and food manufacturing industries. Food wholesaling and retailing industries. Food service industry. Cooperative agribusiness. Development of marketing plan. Analysis of the market. Management of marketing mix - the product. Management of marketing mix - the price. Management of marketing mix - the plac. Management of marketing mix - the promotion. Personal selling and merchandising. Management of market risk. Organization and mesaurement of marketing functions. Future of agribusiness marketing.
Author: Shaun Ferris Publisher: Catholic Relief Services ISBN: 1614920028 Category : Business & Economics Languages : en Pages : 144
Book Description
This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.
Author: S. P. Seetharaman
Author: S. P. Seetharaman
Author: Samarendra Mahapatra
Author: Pingali Venugopal
Author: I. M. Crawford
Author: Sukhpal Singh
Author: Ephraim Chirwa
Author: George J. Seperich
Author: International Fertilizer Development Center
Author: Shaun Ferris
Author: Manohar Lal Jalan